BidTaxi Services: IT Governance, Outsourcing and Strategy

This report provides an analysis of BidTaxi Services, focusing on its business development strategies, IT governance framework, and project management approaches. It highlights the importance of time-saving operations, security maintenance, and customer satisfaction in the context of the BidTa...Read More

Running head: BIDTAXI SERVICES
BidTaxi Services
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Introduction
The BidTaxi services aims at providing better feasibility of transportation to
the daily passengers. Owing to the increase in the population the amount of traffic in
the daily transportation services have increased to a great extent. The BidTaxi
services aims at providing tire free and pleasant journey to the daily passengers.
Moreover, it provides greater security features and the waiting time for the taxi is
also less which further attracts the attention of the customers. The users can book a
taxi with the help of mobile application or a web based application. In the BidTaxi
service, the user can book a taxi just by entering the current location and the location
of the destination. Thus, imparts a great need for such private transportation system.
The BidTaxi system not only save time while travelling from location to another but
also imparts a peaceful journey to the passengers. After the customer provides the
required input, the requirements are then sent to the drivers who in turn bid for
providing the required service. The user can also enter the number of passengers
who would share the taxi. The driver after obtaining such information starts bidding
for the service which is limited to about 10 minutes so that the customers need not
wait for long time, thus saving the time of the user. The article provides the brief
outline of the advantage and the security maintenance policy of the application. It
also provides recommendation to enhance the service up to a great extent.
Recommendations for BidTaxi
The BidTaxi service was immensely adopted by the regular passengers as it
incorporated huge benefits to the target audience. The key reasons that led to the
greater adoption of the BidTaxi services include the following:

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Time saving mode of operation
The BidTaxi services basically operate to provide the time saving facility to the
daily passengers. It aims at providing faster trips in comparison to the other taxi or
can systems (Mahapatra & Patra, 2016). The cab booking system is also fast
thereby saving the booking time. Moreover, the bidding activity time is also limited to
ten minutes which implies that the customer need not wait for long duration for the
confirmation of the booking. The service can be availed with the help of the mobile
application which operates faster, thus saving the user time (Singh, Teng &
Netessine, 2017). The application also can be utilized through the website for those
people who do not possess the mobile. Moreover, the ride sharing facility provided
by the application attracts the huge number of customers. Thus, car pooling service
can prove to be highly efficient in saving the customer’s time as well as money
(Shaheen, Cohen & Martin, 2017).
The application system aims at providing ease to the passengers thereby
making the travel pleasant and hassle free. The prime objective of the BidTaxi
service is to provide customer satisfaction and is not focussed on engaging itself into
customer centric system. This application marks down the reviews of both the
customer as well as the driver (Chan et al., 2016). It incorporates in inbuilt rating
system behind the online ID of both customer and the driver where in the customer
and driver can rate each other. Moreover, for ensuring the fast rendering of the
service the application provides the shortest possible path to the driver so that it can
keep up to the initial estimated time (Singla, 2016).
Furthermore, the providing faster operation the payment method is online that
is through the credit or debit card (Mahapatra & Patra, 2018). People who do not
possess such cards can also opt for Osko payment methods. In this case the

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booking needs to be done from the BidTaxi office (Rayle et al., 2014). In addition to
these, the car pooling system also provides an eye catching scenario to the users as
the cost of the journey is quite low due to the availability of the ride sharing system.
Thus, the better service provides value for money to the users. The customers can
also avail gift cards from the supermarket regarding the utilization of the cab
application. It incorporates different techniques such that it would maintain the
estimated time of travel (Noulas et al., 2017). The proper communication with the
customers also brings in huge number of customers and thereby imparts greater
profits to the application. Moreover, the faster service also creates an eye catching
environment for those passengers who are annoyed with the present scenario of
travelling.
Proper security maintenance
The BidTaxi system aims at providing complete customer satisfaction in
course of the journey. Thus, the maintenance of the safety and security of the
customers is of utmost importance. The other existing cab system are centred
around gaining huge number of customers and profits but are least concerned about
the security and safety of the customers (Maheshwari, 2017). The BidTaxi service
enables the tracking of the entire journey through the Global Positioning System
(GPS). The payment is forwarded to the taxi drivers only when the customer
confirms the completion of the journey.
The application also entertains the periodic checking of the vehicles so as to
ensure the proper working of the vehicles. This would also provide safety to the
customers as due to failure of the systems of the vehicles the customer may face
difficulty (Rayle, et al., 2016). Moreover, the application also provides importance to
the issues of the customers such as logging of complains and dealing with those

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issues. The application enables the customers to raise issues and file complaints
regarding any discrepancies met in the service provided. The application
incorporates provisions to deal with such discrepancies and solve the customer
issue (Buckley, 2016). The proper checking of the working condition of the vehicles
also gains the trust of the customers as they are ensured of safety and hindrance
free journey.
Customer satisfaction
The BidTaxi application is mainly focussed on providing customer satisfaction
rather than being aimed at gaining high profits. It also incorporates provisions for
maintain the security of the customers and gains the trust and customer satisfaction
(Sharma & Das, (2017). Moreover, the cost estimation of the BidTaxi application
varies according to the type of vehicle chosen as it offers wide range of vehicles
which the customer may opt for according to their comfort. This enables people high
as well as low class to avail the benefits of the application.
Moreover, for the encouragement of the service loyalty the BidTaxi also
incorporates the implementation of status points. The status points are added to the
customer ID at the end of each ride they undertake. These status points can be
availed as discounts by the customers for the future rides (Panigrahi, Shahi &
Rathore, 2018). This in turn is beneficial for both the customer and the business as
the customer again utilizes the same application for another ride for availing the
discount (Ng, 2016). Regarding the status points provided to the drivers, these can
be served as tips to them for excellent performance or it can be donated as charity.
In addition to these, the driver providers are also benefitted on the completion of
target such as gift cards. The gift card contains discounts on fuel (Ganapati &

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Reddick, 2018). Thus, through the application not only the customers but the other
employees of the business are also benefitted.
Conclusion
Thus, with the above discussion it can be concluded that there is a great
demand in the market for the privately owned vehicles owing to the overcrowded
scenario of the public vehicles. Moreover, the BidTaxi application provides great
benefits to the customers. It is not only aimed at saving the customer’s time but also
targets the satisfaction of the customers. It devices techniques to provide hassle free
travel experience in minimum cost. It also ensures that the service is fast and the
customer need not wait for long duration regarding the confirmation of the booked
cab. It also enables the customer’s to view the real time response of the drivers
during the bidding. Moreover, the user can witness the real time bidding responses
of the drivers and once, a particular bid is selected by the customer it gets locked.
The application also provides the estimated time and cost of the journey. In addition
to these, the toll cost and the distance are also mentioned to the user. The booking
of the ride can be done with the help of mobile as well as web application. It also
provides the shortest possible path so as to save the customer’s time. It basically
aims at improvising the existing cab system as there are situations in which the
public transport system gets overcrowded due to which the passengers face
tremendous problems during the course of journey. It also ensures the customer’s
security and safety through the regular tracking of the journey through the GPS
system. The payment methods are also kept secure. Moreover, it incorporates the
regular checking of the vehicles so as to ensure proper functioning of the vehicle. It
also keeps a regular check on the customer’s grievances and takes steps to resolve

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it. The BidTaxi service also provides ease of access and utilization to the users. The
complaints registered are also solved and thus, improvises customer satisfaction. It
provides tremendous benefits to the customers and enhances their travelling
experience.
Suggestions for improvement of the BidTaxi business
The BidTaxi application provides huge advantages to the customers and is
concerned about the safety and security of the customers. It also improvises various
techniques to render faster services to the customers thus minimizing the waiting
time of the user. However, there are certain recommendations that could lead to the
enhancement of the services provided. Some of the recommendations are
mentioned below:
Relaxation opportunities to the customers
The cab features to provide fast service to the customers. Thus, the
scenario’s of the cab getting stuck in traffic jams is devastating. This leads to the
increase in boredom of the customers. Thus, the cab providers should implement
various techniques to kill the boredom of the customers during the trip. The cab
should incorporate in trip games that can be accessed online (Bou Mjahed et al.,
2017). This would keep the customer involved and kill the boredom. The technique
of prime play in the cab system would provide perfect ride for the customers.
Moreover, the access to other applications such as you Tube, Gaana and radio can
also enhance the travel experience thereby making it extremely soothing and
peaceful. There should be certain offers imparted in the games played such that the
customers get involved in it. These activities would further reach to increased
customer satisfaction and thereby impart huge profits to the organization.

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Pre riding training to the drivers
The provision of the pre riding training to the drivers would also enhance the
business. The drivers should be provided with adequate amount of training before
letting them riding the vehicles. They should be provided with fixed duration of
training programs that would include the techniques to deal with the customers as
well as they should be trained properly to adjust with the technology implemented by
the business. They should have proper idea to handle the software of the business.
Moreover, the drivers should be provides with some real time driving access under
the guidance of the trainer such that they would gain proper knowledge about the
operational technique of the software. This would provide the real time
understanding of the task that would be performed by them in the near future.
Furthermore, the trainers should also train the drivers to bid for the service. The
handling of techniques such as rating a customer and viewing the online ID should
also be provided to them. The drivers should also be trained to deal with the
customers (Dorn, 2017). Moreover, they should also be trained to properly utilize the
applications such as Google Map and follow the shortest path provided to them. This
would encourage more employment as more drivers would get engaged in the
profession, there by gaining huge profits for the firm.

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Reference
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Market Analysis in Hong Kong. Journal of Economics, Business and
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