BidTaxi Case Study: Evaluation of IT Management Issues & Solutions

This case study analyzes the IT management issues within BidTaxi, a ride-sharing service utilizing a bidding system. The report details BidTaxi's business operations, focusing on taxi booking, techniques provided, dispatch, verification, and accounting information systems. It highlights the benefits of incorporating IT for flexible and scalable business operations. The study also offers three recommendations for improvement: implementing Wi-Fi connectivity, enhancing service quality through driver training, and providing specialized services for aged citizens. Task 2 further discusses implementing safety measures and secured driving. The document concludes by emphasizing the need for continuous improvement and adaptation to maintain a competitive edge in the ride-sharing market. Desklib provides this document as a resource for students.

Running head: IT MANAGEMENT ISSUES
IT Management Issues
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Task 1.........................................................................................................................................2
Introduction............................................................................................................................2
Discussion..............................................................................................................................2
Case Study..........................................................................................................................2
Business Operations...........................................................................................................3
Three Recommendations....................................................................................................5
Conclusion..............................................................................................................................6
Task 2.........................................................................................................................................7
References..................................................................................................................................9

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Task 1
Introduction
Information technology can be defined as the usage of all kinds of networking
devices, physical devices, storage, infrastructure, processes and systems for the purpose of
creation, processing, storing, securing and exchanging each and every form of electronic data
(Galliers & Leidner, 2014). This information technology is solely utilized within the context
of business operations in organizations. Various organizations are utilizing IT for their
business operations. One of these industries is transportation.
This report explains about the popular taxi service, namely Bid Taxi. This particular
service has incorporated information technology in their business for their business
operations. With the help of information technology, this taxi service has become exclusively
well accepted by the customers. This report gives a clear idea of the case study of Bid Taxi
with their business operations. Furthermore, few things are needed to be implemented in this
taxi service. Three such recommendations are also provided here.
Discussion
Case Study
One of the most popular taxi services in the world, known as the Bid Taxi is quite
different from the regular taxi services. They do not work like the traditional taxi does.
Rather they follow a process, known as the bidding facility. This is a unique process, where
the customers are provided with a facility to choose their own driver (Bilbao-Osorio, Dutta &
Lanvin, 2013). It is an application that helps to book cabs from any location. As soon as the
customer enters his or her destination, all the drivers, who are available, will be shown to the
customer. An estimated price of the ride will also be shown there. The drivers will then bid

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for next ten minutes and the driver, who has given the lowest bid, will be selected by the
customer. The previously existing ideology of fixed rate charts of time and distance are solely
discarded in this particular taxi service (Holtshouse, 2013). Two formats are present within
the application. One is for the driver and the other one is for the customer. At first, both the
customer and the driver have to register themselves in the application. The customer, with the
help of his format, can search for the taxis and thus book for the cab. As soon as the customer
enters the required data of time and destination, the drivers available and suitable in that time
and area, gets a specific notification. They then start bidding. They are supposed to bid for
the next ten minutes and after that, the customer selects his choice of driver. The driver, with
the winning bid, grabs the customer and thus starts his journey. Both the customer and the
driver become partners, when the customer selects his bid (Laudon & Laudon, 2016). The
most interesting feature of this taxi service is that the customers do not need to carry his or
her debit and credit card for making payments. They can even pay in cash. A special discount
is given to the customers for providing customer loyalty.
Business Operations
Bid Taxi has become exclusively popular and well accepted for their flexible and
scalable business operations. Information technology is present within their application. The
embedded information technology helps the taxi service with their excellent business
operations. There are five major business operations in Bid Taxi. They are given below:
i) Taxi Booking: The first and the most important business operation of this service of
Bid Taxi is the booking of taxis. It is extremely easy to book a taxi with this application. The
customers can easily book their cabs with the help of only click in their android mobile. The
customers will give the destination and the time they want to travel (Van Der Aalst, La Rosa
& Santoro, 2016). Then he would check for all the available drivers. One any particular
destination, the drivers would start bidding for prices. They would bid for ten minutes. After

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this bidding gets over, the customer would be able to choose any one driver. Next, the driver
would come to the desired location for picking his customer. As soon as the customer gets
into the taxi, he would be able to track down his entire journey for security. Moreover, the
driver uses the GPS facility for finding his location and destination.
ii) Techniques Provided: This is the second important business operation of the taxi
service of Bid Taxi. A set of techniques as well as tools are present within the application.
These are the parts of information technology. These tools and techniques help the customers
and the drivers to find their location (Bloom et al., 2014). An embedded GPS facility is
present in the application. The cost of the journey is previously booked. As soon as the
customer books the cab, a price is fixed and under no circumstances this price can be
changed. This helps to discard the extra costs that are often demanded by the drivers after the
journey.
iii) Dispatch: The next business operation of this Bid Taxi service is the dispatch
operation. Allowance time of the Bid Taxi is put manually and therefore all the customers can
easily book the taxis according to their choice.
iv) Verification: Another important business operation of this taxi service of Bid Taxi
is the verification of identity cards. Both the customer and the driver have to provide their
respective identity cards for taking up the journey. This is extremely important for the
security of the customer and the driver (Laudon & Laudon, 2015). If any one of them could
not provide identity cards in the journey, they will not be allowed to take up this journey. Due
to this verification of identity cards, it is almost impossible to face frauds in the taxi service
of Bid Taxi.
v) Accounting Information System: The fifth important business operation of the taxi
service of Bid Taxi is the presence of accounting information system. AIS is a significant

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type of information system that helps to simplify the entire process of payment in any
business. Bid Taxi has incorporated this particular within their application and the customers
easily make payment with the help of their credit or debit cards. Moreover, even if these
cards are unavailable, the customers can make payment through cash.
These business operations are extremely useful for both the driver and the customers
and they can complete their journey perfectly without any type of complexities (Zhao et al.,
2013). Moreover, these business operations have helped the taxi service to gain utmost
popularity.
Three Recommendations
In spite of having such vast variety of advantages and features, Bid Taxi does not
comprise of certain features. It is highly recommended to them for implementing these
features. The three recommendations for the Bid Taxi service are given below:
i) Wi-Fi Connectivity: The first recommendation for the taxi service of Bid Taxi is the
incorporation of Wi-Fi connection within the service. As soon as the customer gets into the
car, he would be getting the specific feature of internet connection. This is the most needed
feature in today’s technologically advanced world (Lloyd, 2017). The customers would be
extremely happy as well as benefitted if they will get this feature of Internet connectivity.
Moreover, if the journey is longer, the customers would be even entertained with the help of
this Internet connectivity. This particular recommendation is supposed to bring maximum
utility to the business operation of Bid Taxi.
ii) Quality Improvements: The second recommendation for this particular taxi service
of Bid Taxi is the improvement in quality of their services. The main service in any cab
service is the driving quality. This should be improved by the organization on the highest
priority (Schwalbe, 2015). The quality of the driving of the drivers could be improved only

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when training is provided to the drivers. They should be properly trained by professional
drivers so that they are able to produce the best quality of services to their customers.
iii) Separate Service for Aged Citizens: The next recommendation for this particular
taxi service of Bid Taxi is the separate and better service for the aged citizens (Heizer, 2016).
They should be treated with extra care and comfort throughout the journey.
Conclusion
Therefore, from the above discussion, it can be concluded that, Bid Taxi is one of the
most popular taxi service in the world. They had incorporated the great feature of bidding
facility within their application. This feature helps the customer to choose their desired driver
after the drivers had bided for ten minutes and a fixed price is set. This particular taxi service
has even incorporated information technology within their application for making the
business operation even more simple and easier for all types of customers. The commercial
utilization of information technology eventually includes both technology of telephony as
well as computer technology. Various integrated circuits and transistors are included within
IT. The above report has explained about the entire scenario of the taxi service of Bid Taxi.
There are various significant business operations present within the application. All these
business operations are well depicted here. Furthermore, three important recommendations
are also provided here that should be incorporated within the service.

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Task 2
Bid Taxi is one of the most significant taxi services that provide service to their
customers. It has the unique feature of bidding facility. The customers can book their cabs by
means of bidding. This bidding would be done by the drivers (Al-Mamary, Shamsuddin &
Abdul Hamid, 2013). They would be bidding for various costs and the cost that is preferable
to the customer would be chosen by him. Moreover, this Bid Taxi provides excess safety and
security as the customers are able to track their journey. The drivers can also utilize the
Global Positioning System or GPS for searching their location as well as destination. The
main benefit of this feature is that even if the driver does not know anything about the route,
they would have the ability to find their location. The customers also feel secured with this
service of tracking of the journey. There are several important business operations of this
particular taxi service of Bid Taxi (Jacobs, Chase & Lummus, 2014). However, few things
are needed to be implemented for the betterment of the service. These typical suggestions are
provided below:
i) Implementing Several Measures for Safety and Security: The very first and the
most important suggestion to the taxi service of Bid Taxi is the implementation of several
safety and security measures within the service. The most significant safety measure within
the driving services is the safe and secured driving (Pinto, 2015). All the drivers should be
well trained in this aspect so that there exists no loophole for the problems of unsafe driving.
Special training should be arranged by the organizational management for all the drivers, so
that they could drive at every situation. Distractions are the major reasons for accidents on
road in everyday’s life. These drivers should be trained in such a way that they have the
ability to drive after several distractions or noise. The main problem with the youth
generation or young people is the mobile phones (Sennewald & Baillie, 2015). The young

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drivers may be busy and distracted with their mobile phones and thus not being able to
concentrate on road. These distractions caused by the mobile phones are not only dangerous
and hazardous for the journey or driving, but also for the health and safety. Thus, they should
be properly trained in such a way that they have the capability to work in every condition
without getting distracted. This would be extremely for the service. Furthermore, examination
should be arranged for these drivers (Zhao et al., 2013). Before, they enter into the
professional world; they would have to give this examination for proving that they are ready
for driving. If they are not able to pass this exam, they will not be taken by the organization.
ii) Feedbacks from Drivers and Customers: The next suggestion for this taxi service
Bid Taxi is taking feedbacks from drivers as well as customers. The drivers and the
customers can rate each other and provide relevant feedbacks (Schaper et al., 2014). These
feedbacks would be added to the profile of both the customer and the driver. If the driver gets
a good review, he would be getting bonus point and if does not, negative points would be
given to him.

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References
Al-Mamary, Y. H., Shamsuddin, A., & Abdul Hamid, N. A. (2013). The impact of
management information systems adoption in managerial decision making: A
review. Management Information Systems, 8(4), 010-017.
Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology
report 2013. In World Economic Forum (pp. 1-383).
Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of
information technology and communication technology on firm
organization. Management Science, 60(12), 2859-2885.
Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management:
challenges and strategies in managing information systems. Routledge.
Heizer, J. (2016). Operations Management, 11/e. Pearson Education India.
Holtshouse, D. K. (2013). Information technology for knowledge management. Springer
Science & Business Media.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the
Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice
Hall Press.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.

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Lloyd, I. (2017). Information technology law. Oxford University Press.
Pinto, J. K. (2015). Project management: achieving competitive advantage. Prentice Hall.
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small
business.
Schwalbe, K. (2015). Information technology project management. Cengage Learning.
Sennewald, C. A., & Baillie, C. (2015). Effective security management. Butterworth-
Heinemann.
Van Der Aalst, W. M., La Rosa, M., & Santoro, F. M. (2016). Business process management.
Zhao, Z., Lee, W. C., Shin, Y., & Song, K. B. (2013). An optimal power scheduling method
for demand response in home energy management system. IEEE Transactions on
Smart Grid, 4(3), 1391-1400.