Case Study: IT Management Issues, Business Operations at BidTaxi

This case study analyzes the IT management issues within BidTaxi, a ride-sharing service utilizing a bidding system. It details BidTaxi's business operations, including taxi booking, available tools for customers and drivers, ID verification processes, payment methods, and a rating system. The report highlights the importance of IT in facilitating these operations and ensuring customer safety and service quality. Furthermore, it offers three key recommendations for enhancing BidTaxi's services: improving overall service quality with driver training, incorporating Wi-Fi connectivity for customer convenience and safety, and providing separate services tailored to the needs of elderly passengers. Additionally, the document proposes improvements to the BidTaxi system, such as implementing robust safety and security measures, including secured driving protocols and driver training, alongside suggesting the provision of discount gift cards to high-performing drivers to incentivize excellent service.

Running head: IT MANAGEMENT ISSUES
IT Management Issues
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Task 1.........................................................................................................................................2
Introduction............................................................................................................................2
Discussion..............................................................................................................................2
Case Study..........................................................................................................................2
Business Operations...........................................................................................................3
Three Recommendations....................................................................................................5
Conclusion..............................................................................................................................6
Task 2.........................................................................................................................................7
References..................................................................................................................................9

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Task 1
Introduction
The specific business sector, which usually deals with software, hardware, computing
and telecommunications, is known as an information technology or IT is simple. It is
responsible for the involvement of transmission of various types of information as well as
systems, which facilitate communication (Jacobs, Chase & Lummus, 2014). In today’s world,
almost all the organizations complete and make their business successful with this
information technology. The decision makers of the organization like the CIOs or Chief
Information Officers take the core decision regarding the functionalities of the IT within any
particular business.
The following report helps to understand the entire business of a recognized and
renowned taxi service, BidTaxi. There are several important business operations present
within this popular organization, namely, BidTaxi. Information technology is incorporated
within this business for the successful completion of all the business operations. This report
has properly discussed about the various operations of business in BidTaxi with three distinct
operations for the betterment of this business.
Discussion
Case Study
BidTaxi is considered as one of the most recognized and popular taxi services in the
world. It is a unique taxi service that mainly works with a bidding facility. It is a completely
new service of taxi, which has improvised the ride sharing service (Lloyd, 2017). This taxi
service do not work on the concepts of previously fixed rates that are based on time and
distance, rather they utilize the specific service of bidding for their rides. The passenger

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provides with the data of starting point and finishing point of this journey, number of
passengers and time. This taxi service then broadcasts these data to all the drivers, who are
available at that particular time. The most significant feature of this particular taxi service is
that the customers have the ability to choose their own desired driver (Zhao et al., 2013). The
drivers after getting the notification of customers bid for fixed ten minutes. A set of tools and
techniques are provided to the customers as well as the drivers by the system for knowing
about various details regarding the journey like distance, route, toll costs, estimated cost as
well as time. Two formats are present in the application. One is for the driver and another
format is for the customer (Bloom et al., 2014). Both the driver and the customer have to
register themselves with the application of BidTaxi. Once, successfully registered, the
customer can check for the available taxis and the driver can contact with the customer.
When the drivers have finished bidding, the customer can click on one particular driver and
select him. Once, the driver is selected, the price or the cost of the journey is locked and it
does not change on any aspect. This particular feature helps to reduce the various fraud cases
like wanting more money after the journey (Galliers & Leidner 2014). The customers also
feel safe and secured due to the continuous tracking of the journey. Moreover, the customer
has the view of the real time responses by any driver. The driver as well as the customer can
track the entire journey with the help of the GPS system or the Global Positioning System.
Business Operations
BidTaxi has become popular for the excellent business operations it comprises of (Al-
Mamary, Shamsuddin & Abdul Hamid, 2013). These business operations have helped this
organization in enhancing the operational efficiency, improvising the customer services and
the incremented service and product innovation. The various business operations are given
below:

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i) Booking of the Taxis: The first business operation of this particular taxi service is
the taxi booking. The entire process of the taxi booking is extremely easy and simple in
comparison to other taxi services (Heizer, 2016). The customer after registering onto the
application of BidTaxi, books the taxi according to his wish. The drivers would be bidding
within next ten minutes and once the bidding gets over, the customer would choose any one
driver as per his wish. It is an extremely simple procedure and all the customers can do this
easily and promptly. Moreover, for encouraging service loyalty, the organization of BidTaxi
has started to provide status points for the rides that are paid. The status points could be
further utilized as discounts by the customers for the future trips. The drivers also get bonus
points for their services (Van Der Aalst, La Rosa & Santoro, 2016). Moreover, the customers,
who are not carrying any smart phones, can also book their cabs by utilizing the website.
ii) Available Tools: A specific collection of tools as well as techniques are available
on the application for the both the customers and the drivers. These tools and techniques are
present within the two formats of the driver and customer (Laudon & Laudon, 2015). These
sets of tools comprise of the distance to be covered, estimated time of journey, toll taxes,
estimated costs of the journey, continuous tracker of the journey and many more. This
particular set of tools and techniques help to make the entire journey of BidTaxi extremely
safe and secured.
iii) ID Verification: The third important business operation of BidTaxi is the
verification of identity cards. The driver as well as the customer has to verify their identity
cards for security purpose. This verification of identity cards is done with the help of any
certified identity cards for both of them (Pinto, 2015). This particular business operation of
identity verification is done for every journey. As soon as the passenger gets into the taxi,
both of them have to show their identity cards to verify each other. Thus any type of fraud
cases is solely avoided.

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iii) Payment Section: The third important business operation of the taxi service of
BidTaxi is the easy payment section or payment mode (Bilbao-Osorio, Dutta & Lanvin,
2013). The payment is done by means of cash or cards. If the customer is not carrying a card
with him, he can make the payment by cash. Osko payment mode is also available in this
particular taxi service.
iv) Rating: The fifth important business operation of the taxi service of BidTaxi is the
system of rating. This particular system allows the driver and the customer to rate one another
and thus provide comments (Heizer, 2016). The system of star rating appears for both the
driver and the customer and this rating is supposed to appear beside their verified IDs.
Three Recommendations
Various important business operations are already present within the taxi service of
BidTaxi. These business operations have helped the organization to gain extreme popularity
and success (Galliers & Leidner 2014). However, various features are needed to be
implemented. Three such recommendations are provided in the report.
i) Improvement in the Quality: The first and the most important recommendation for
the taxi service of BidTaxi is the improvement in the overall quality. This quality
improvement in the overall services would be extremely helpful for the organization and thus
they would feel benefitted by this improvement (Sennewald & Baillie, 2015). The main
service, where the quality needs to be improved is the driving. The drivers should be properly
trained so that there is no loophole in the quality of driving.
ii) Wi-Fi Connection: The second important recommendation for the popular taxi
service of BidTaxi is that Wi-Fi connection should be incorporated within the application.
This Wi-Fi connectivity would be extremely helpful for the customers so that they could
easily track the entire journey without any type of complexities (Schaper et al., 2014).

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Moreover, when the journey is long, the customers would be entertained by means of this
Inter connection. Furthermore, all the customers would be feeling extremely safe and secured
by this Internet connection.
iii) Separate Services for Aged People: The third important recommendation for this
particular taxi service of BidTaxi is the incorporation of separate services for the aged people
(Holtshouse, 2013). The old or the aged people often suffer through various problems while
travelling in cars. If the taxi service would be having separate services for them, they would
be comforted enough and thus they would again take up the service of BidTaxi.
Conclusion
Therefore, from the above discussion, conclusion can be drawn that any particular
sector within a business that normally completes its work with all types of
telecommunications, software, hardware and computing is referred to as an IT or information
technology. The proper involvement of transmitting any information or data is done with the
help of information technology. The people who are involved with the information
technology often comprise of several duties and responsibilities. The major responsibilities
help those individuals to keep the data and systems extremely secured for keeping the
networks running and active. Currently, each and every organization completes as well as
makes the businesses successful with the information technology. The above report has
properly demonstrated the complete case study of a popular as well as well-known taxi
service, known as the BidTaxi. This report has helped to understand the various important
business operations of BidTaxi that made the organization popular as well as successful. In
addition, three distinct recommendations are also provided that to be implemented within the
business. These recommendations are supposed to bring excellent changes within the
business.

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Task 2
BidTaxi is one of the most significant taxi services in the world. It does its work with
the help of bidding facility (Bloom et al., 2014). The drivers of this particular taxi service bid
for ten minutes when the customers have checked in all the data of their destination pick up
location and estimated time. As soon as this data is being entered into the application format
of the customers, the drivers get a specific notification and thus they are notified. This
notification helps the drivers to know about the location and requirements of the customer. If
they are available on that time, they bid for ten minutes and after those ten minutes, the
customer will click on the confirm booking option. The price gets locked when the booking is
confirmed and thus the customer gets a confirmation notification. Next, the driver reaches the
pickup location and picks up the customer. Apart from these business operations, there are
few advantages as well like the service loyalty provided to the customers and the typical
rating systems for both of them (Laudon & Laudon, 2016). Moreover, the driver providers,
who complete the given target of distance and time within the given deadline, are rewarded
with various discount gift cards by the company. Due to the constant tracking of the journey
by the Global Positioning System or GPS, the drivers and the customers do not have search
for their location and destination and thus it is helpful even if they are new in the city.
In spite of having these advantages, there are several new features to be improved and
implemented. Two such suggestions are provided for the organization. It is expected that
after implementing these particular features, the business would be reaching extreme height
of success (Pinto, 2015). The two suggestions that would be extremely helpful for the
business to increment and make the business operations successful are provided below.
i) Implementation of Various Safety and Security Measures: The first and the
foremost suggestion to this particular business of BidTaxi is the implementation of several

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safety and security measures. Secured driving is the most significant suggestion to this
business of BidTaxi. The business should be implementing this feature. Training should be
given to the new drivers so that they get the clear idea of each and every problem or
distraction on road. Moreover, since the drivers are new, tests should be organized
(Schwalbe, 2015). These tests would help the business to identify the professional drivers and
thus customers would be feeling safe as well as secured. Apart from this training, motor skills
should also be learnt by the drivers so that they can face any problem on road.
ii) Online Tracker: The second suggestion to this particular taxi service of BidTaxi is
the online tracker for the cars. All the taxis should be having a specific online tracker
incorporated within their cars (Galliers & Leidner 2014). The main advantage of this online
tracker would be that the cars could be tracked by the base operating house and thus security
problems could be avoided.

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References
Al-Mamary, Y. H., Shamsuddin, A., & Abdul Hamid, N. A. (2013). The impact of
management information systems adoption in managerial decision making: A
review. Management Information Systems, 8(4), 010-017.
Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology
report 2013. In World Economic Forum (pp. 1-383).
Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of
information technology and communication technology on firm
organization. Management Science, 60(12), 2859-2885.
Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management:
challenges and strategies in managing information systems. Routledge.
Heizer, J. (2016). Operations Management, 11/e. Pearson Education India.
Holtshouse, D. K. (2013). Information technology for knowledge management. Springer
Science & Business Media.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the
Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice
Hall Press.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
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Lloyd, I. (2017). Information technology law. Oxford University Press.
Pinto, J. K. (2015). Project management: achieving competitive advantage. Prentice Hall.
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small
business.
Schwalbe, K. (2015). Information technology project management. Cengage Learning.
Sennewald, C. A., & Baillie, C. (2015). Effective security management. Butterworth-
Heinemann.
Van Der Aalst, W. M., La Rosa, M., & Santoro, F. M. (2016). Business process management.
Zhao, Z., Lee, W. C., Shin, Y., & Song, K. B. (2013). An optimal power scheduling method
for demand response in home energy management system. IEEE Transactions on
Smart Grid, 4(3), 1391-1400.