Report on Business Operations and Recommendations for BidTaxi

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This report provides a comprehensive analysis of BidTaxi's business operations, focusing on its unique bidding service for rides. It examines key operational areas such as booking, dispatching, maintenance, accounting, and human resources, highlighting the use of information systems like DSS, MIS, and TPS. The report offers recommendations for improving the customer experience, including enhancing GPS accuracy for rider pick-up locations, improving communication between drivers and passengers, and providing better training for drivers. It also addresses the importance of driver safety training, focusing on minimizing distractions and providing comprehensive safety skills. Furthermore, the report emphasizes the value of customer feedback in identifying areas for improvement and enhancing the overall quality of service. The analysis also suggests strategies for customer retention and providing specialized services for specific demographics. This document is available on Desklib, where students can find a wide range of solved assignments and study resources.
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REPORT
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Contents
Part A:................................................................................................................................1
Part b:................................................................................................................................5
References.........................................................................................................................8
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Part A:
In the current times, it has been seen that the public transport has been able to bring a
major advancement in the facility to handle the transportation in the world. The different
services provided for travel include the cab services which is one of the most influenced
modes of public transport. It has been able to bring a revolution to the field of public
transportation where a proper facility of the pick-up and the drop-off is possible at the
location. BidTaxi is seen to be the effective way for solving the problem of the people
who demand transport services. it comes for the customer and for the drivers
(Christensen, Raynor & McDonald, 2015). In the customer format applications, there are
different customers who register themselves with the experience of getting the best cab
services. The other format is the driver where the focus is on how the users become
partners with the taxi service. The BidTaxi tends to grab the different customers and the
driver who is coming from the public. It is the way which is different from the other cab
services as BidTaxi helps in providing the customers with the hiring of the driver for their
journey. The application helps in highlighting the different ways with most suitable
drivers working with information related standards. The customers accept the bid of the
most suitable drivers. Through this, BidTaxi can provide the proper and effective
services to the customer depending upon their budget (Crittenden, Crittenden &
Crittenden, 2015). The driver gets a full opportunity for selecting or rejecting the driver
at the time of invitation in a journey with the suggestion that the journey cost will be as
per their demands. Bid Taxi also work on the Business Operations which are effective
for the customers and easy for the company as well, to keep a track of the travel. The
booking operations are made through the use of the smartphone, or mainly by the
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website. Here, the application makes use of the different information system standards
like the DSS, MIS, TPS or the Expert System (Cramer & Kruege, 2016). The DSS is
Decision Support System, which is able to handle the decisions which are made by the
client, wherein they can help in canceling or booking for a ride. MIS is the Management
Information System, and TPS is the Transportation Processing System which is able to
handle the different processes in an effective manner.
The business operations included are:
a. The booking:
It is the effective feature where BidTaxi works on grabbing the request of the customer
for the service, through its application (Sheppard, 2017). This feature is effectively set to
provide the different drivers to the customer. With this, there is a possibility that the
customer can easily select the bid for the particular travel which will include the journey
cost and the facilities, that will be provided during the trip (Bashir, Yousaf, & Verma,
2016). The booking feature includes the way to demand the car booking with boost-up
in the growth of business.
b. Dispatching
The operations are set to work over the efficiency to deploy the manual setting of
allowance. This ensures that the customer can easily book the cab and then expect a
proper arrival of the taxi at a particular time. The deployment of allowance time is
important as this helps in making the BidTaxi different from the other cabs services,
where the allowance time is important for the improvement in the growth of the
demands for the cab service business.
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c. Maintenance
The standards are defined to handle the advancement and flexibility of the system,
where the customers and the drivers are able to share the details so that the customer
knows with whom he/she is traveling (Tan, Tan, Lu, & Land, 2017). The documents like
the ID Proof or the credit card or debit card etc, which is managed by the company
through the command software service. This software is important to make the system
reliable and robust. With this, the information which is related to the driver or the
customer is secured with BidTaxi to maintain their privacy. The taxi cabs which run for
man more miles need to have the regular oil change, brake work, and the alignment of
the wheels. This is important to ensure a safe travel for the customer.
d. Accounting
This includes the operations which are based on the different hands-on accounting
practices. It generally helps the company to keep a proper track of the journey with the
differentiation factor for proper charges. This is the important part to handle the invoice
of the client, driver management invoice and the scanned documents of the driver. They
are also visible over the system of BidTaxi to help the customer know about the rating to
the car and the driver. With this approach, one can bring in more and more customers
bidding to hire a taxi over the different applications. This is automatically to bring in
major improvements in the business as well (Schatzinger & Lim, 2015).
e. Human Resources
With the modern changes, the basicity is to manage the human resources in an
effective manner. The HR of BidTaxi should communicate with the employees to know
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about their personal experience (Chiaroni et al., 2015). This helps in improving the
customer experience along with handling other business operations like the financial
accounts, insurance policies etc.
Recommendations
It is important to keep on improving the experience of travel for the customer. Hence,
BidTaxi works on improving their system accuracy for the Riders pick up location, where
the GPS related services are important to be improved. This can be done by effectively
placing the building names. Entering in the wrong entrance or the wrong side of the
road is a major problem for the transport services which wastes the time of the
customer and the rider as well. It has not been always possible for the passengers to
contact the driver with regards to the right location, and sometimes it is seen that the
customers are also not allowed to contact the driver. This is mainly so that the driver
rating is maintained. The use of Bluetooth and the Wi-Fi connections helps in improving
the detection of proximity to the driver. The detailed information is important for the
driver as it will help in finding out the right location in a proper manner. The placing of
information at the right location, using the name of building at the time of booking the
cab and the other landmark near the house will help in less wastage of time. Here, the
customers are also provided with better services of transport will help in identifying the
location over the navigation map as well.
The improvement in the quality needs to be done on a regular basis for the customers
by the drivers. The training program is important for the good and effective rating, where
drivers need to be given better communication lessons that will help in talking politely
with the customers. Apart from this, the traffic rules should be adequately followed by
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the people. Well-Communicated procedures are recommended, with proper training. It
is important for the company to retain some potential customers who avail the services
frequently by providing them discounts. There is surge pricing at times when the
demand for the vehicle is more, and the number of cars is less. At this time even, the
company should try to give the minimal rates to their regular clients. It will ensure the
customer retention. The change in costs tend to de-motivate the customers and they
prefer to use buses or metros for a cheaper travel, as it is not possible for everybody to
bear the expenses. Hence, a proper track with an estimated price limit option should be
given, wherein the customer adds the price. If the price matches to the requirement and
the budget of the travel, then the company can provide them with the same price. This
could be done for some accounts only.
BidTaxi can provide a better comfort for the old age people, children and the women
wherein few vehicle services should be for the people in handling the transportation
services to the children, women or the old age people. It is important to determine the
customer data which is important for their safety. It will make sure that the information is
secured over the network and this will help the intruders with properly accessing the
data which has been stored in the system. The system can also provide the drivers with
the recommendation will be profitable for them. The company can also take a review or
the feedback for the ride taken, which will include a certain section where customers
enter their experience. The feedback can be helpful for the drivers to improve and the
company as well (Weiss et al., 2017).
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Part b:
It is important to learn to take hold off or completely remove the distractions and
training with regards to safety skills.
The driver needs to understand the safety before opting for driving. The chirping
instructions from the phone for the navigation can be a problem for some drivers, and
the regular ringing on the wireless phones as well (Parker, Van Alstyne & Choudary,
2016). The drivers can get distracted easily through this. It is important to take care of
such incidences. The destruction can lead to many problems like road accidents etc.
Hence, it is important for the driver to get a proper training to attend the calls and
manage the next booking while driving (Weiss et al., 2017). The best and effective
solution is to teach the driver about how they should work through the safe course of
training in driving with instructions that are provided to the drivers. The instructions are
important to be followed, where most of the time drivers also learn about the basic
behind the wheel, and the drivers are familiar with operating the car operations with
obeying the traffic rules. In order to make sure that the drivers are following the rules
and regulations, it is important to provide them a proper safety maintenance kit, courses
for the self-driving which are organized for a better purpose. By providing the training, it
is also made sure that the driver is able to work on proper guidelines even when
different situations come up like how to recover the car from the bad situation or
different traffic rules. If a proper training is given, then the security and safety are
assured which will reduce the rate of accidents or mis-happenings. Irrespective of the
age of driver, proper training practices should be followed where the drivers must
participate in it and learn from it (Urbinati et al., 2017).
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Feedback from the Customers who have travelled
The feedback can easily be collected depending upon the experience of riding which
will help in analysing the requirement of the customer in order to work on helping in
identifying the areas with services that are provided to them. This will help in not only
providing the better benefits to the customers but also to the drivers. The skills and the
abilities are easily judged by considering the customer feedback (Evans &
Schmalensee, 2016).
Learning tips for the driver
It is important that the drivers suggest each other for proper driving. This will help in
improving the customer experience as well. The senior drivers are always familiar with
the different rules and regulations. This will help the new drivers to get a clear idea so
that they can follow the same. The learning skills come mainly from the qualified drivers
which are important in different terms. It will also help the drivers with the enhancement
of the driving skills. The important factor is to be familiar with the rules and regulations
which is important to be up-to-date with all the latest information.
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References
Bashir, M., Yousaf, A., & Verma, R. (2016). Disruptive business model innovation: How
a tech firm is changing the traditional taxi service industry. Indian Journal of
Marketing, 46(4), 49-59.
Chiaroni, D., Chiesa, M., Chiesa, V., Franzò, S., Frattini, F., & Urbinati, A. (2015). From
radical to disruptive innovation: the relevance of the context factors. In 16th
International CINet Conference, Stockholm, Sweden, 13-15 September (pp. 1-
11).
Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive
innovation. Harvard Business Review, 93(12), 44-53.
Cramer, J., & Krueger, A. B. (2016). Disruptive change in the taxi business: The case of
Uber. American Economic Review, 106(5), 177-82.
Crittenden, A. B., Crittenden, V. L., & Crittenden, W. F. (2017). Industry transformation
via channel disruption. Journal of Marketing Channels, 24(1-2), 13-26.
Evans, D. S., & Schmalensee, R. (2016). The Business That Platforms Are Actually
Disrupting. Cambridge Mass.: Harvard Business School.
Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform Revolution: How
Networked Markets Are Transforming the Economyand How to Make Them
Work for You. WW Norton & Company.
Schatzinger, S., & Lim, C. Y. R. (2015, November). Taxi of the future: Big data analysis
as a framework for future urban fleets in smart cities. In International conference
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on Smart and Sustainable Planning for Cities and Regions(pp. 83-98). Springer,
Cham.
Sheppard, J. (2017). Business Disruption: Technological Advancements and Their
Appeal to Consumer Preferences.
Tan, F. T. C., Tan, B., Lu, A., & Land, L. (2017). Delivering Disruption in an Emergent
Access Economy: A Case Study of an E-hailing Platform. Communications of the
Association for Information Systems, 41, 497-516.
Urbinati, A., Chiaroni, D., Chiesa, V., Franzò, S., & Frattini, F. (2017). An exploratory
analysis on the contextual factors that influence disruptive innovation: the case of
Uber. International Journal of Innovation and Technology Management,
1850024.
Weiss, J., Hledik, R., Lueken, R., Lee, T., & Gorman, W. (2017). The electrification
accelerator: Understanding the implications of autonomous vehicles for electric
utilities. The Electricity Journal, 30(10), 50-57.
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