TRM303 Case Study: Analyzing Event Design and Governance - Big Bash

This case study delves into the event design elements and governance measures of the Big Bash T20 Cricket league in Australia. It highlights the importance of space management, venue selection, and crowd control within the stadium environment. The study also examines the use of lighting, food and beverage arrangements, and the creation of a vibrant atmosphere for fans. Furthermore, it analyzes the event governance structure, focusing on the roles of the board of directors, event planners, and event coordinators in ensuring the successful planning and execution of the event. The report effectively links theoretical concepts of event management with the practical implementation in a major international sporting event, showcasing the complexities and strategies involved in creating a memorable and well-governed event.

Running Head: BIG BASH T20 CRICKET
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BIG BASH T20 CRICKET
Name of the Student:
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Introduction
The Big Bash is one of the important and famous sports in Australia started in 2011 by Cricket
Australia. Previously the league was known as KFC Twety20 Big Bash and eight city-based
franchise. The Big Bash League is listed in the topmost attended sport in leagues in the world.
As a result of that, the popularity and fan base is huge. Moreover, the report of Sturm (2015)
highlighted that the average crowd in the 2018-19 season was 20,552 which was lower than the
previous season. Moreover, the number of audiences is also fluctuated in specific days. For an
instance, during the final matches, post-Christmas days, the number of visitors is the most. In
this regard, it can be stated that the 2014-15 season witnessed the record domestic cricket crowds
in South Australia, New South Wales and Tasmania. As a matter of fact, the Semi-final for the
Adelaide Strikers home match got the record attendance of 52,633. It identifies the popularity of
the event. Moreover, the broadcasting companies are also identified this event as a lucrative one
and hope to get the rights to broadcast. Recently, Seven Network broadcasts the event on free-to-
air television whereas Fox Cricket enjoys television rights. Moreover, there are also international
broadcasting channels like Sony, NBC Sports, CBN and Sky Sports who are entitled to telecast
the live program in their respective channels.
Based on this magnanimity and attraction of the Australian Big Bash, it becomes an important
theme for the discussion. As a matter of fact, this report also encompasses the event design
elements and the event governance measures that are incorporated into the event management
effectively. Therefore, this essay is highly relevant in order to analyse the efficacy of event
management in the context of international event management planning.

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Event Design Elements
Space
Space or venue is considered to be one of the major factors for making an attractive
event. In this regard, it is important for event managers to choose the venue carefully. However,
in case of the Big Bash league, the events are mainly organised within the stadium. In fact, it is
essential for the event managers to procure effective measures in order to control the crowds.
Therefore, several entries and exists points are set for the visitors and each level has its own
entry and exit points so that the crowd during the high session can be controlled.
Forms
There are VIP lounge and normal galleries for the visitors where 3D lights and amplifiers
are installed to get the pulp of the high voltage matches. Moreover, using a mic is also an
innovative step that will help to make a warlike ambience all over the ground. Moreover, during
the break, there is also some DJ performances for the audience so that they can cheer for the rests
of the match. In addition to this, there are separate galleries for the rival team fans so that a
friendly sports environment can be installed. As Whitford, Phi and Dredge (2015) articulated that
it is essential for the event organisers to bring a fair and sporting ambience for the audience.
Light
Light is identified as the main prop to deliver better ambience for the fans. All over the
galleries, there are spotlights both vertical and horizontal alignments so that the mood of the
event can be retained effectively. In this regard, Ziakas and Boukas (2014) advocated that the use
of light must be very specific and has to fit the mood of the event. For an event like Big Bash, it

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is important to attract the visitors with random spotlights synchronised with background music.
However, it is important to make the arrangement with great concern that the lights are not
affecting the spirit of the game.
Foods and beverages
There is a huge arrangement of foods and beverages. Normal popcorn and chips are easily
available. Besides this, homemade cookies or famous food menus are also available within the
food court. As a matter of fact, the event organisers put a great deal of emphasis on crowd
control. Therefore, the food court has been placed in a courtyard of the stadium. In addition to
this, coke and other beverages like beers are also available in the food court with moderate price
rates. As the research of McLoughlin (2014) advocated that a successful event required proper
food and beverage facility for the visitors. Therefore, the event organisers of Big Bash are also
kept that in mind.
Event Governance
The Event governance for Big Bash league puts a great deal of impression on the process of
making clear and effective decision making process. In this regard, it is important to include all
the stakeholders in the process of event management.
Board of directors
The role of the board of directors is to take the decision regarding staging the Big Bash
event successfully. In this context, it is essential to evaluate the budget for the event planning and
figure out the human resource requirement that will be needed to initiate the event plan
(Richards, Marques & Mein, 2014). Moreover, the board of directors is the spokesperson on

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behalf of the company who will make a meeting with the Cricket Australia advisors and finalise
the deal by giving a demonstration of the entire event planning.
Event planner
The role of the event planner is considered to be the most creative and challenging part. The
planner has to keep into consideration the budget and at the same time must know the fans
demand. Therefore, balancing both the elements, it is important for the event planner to prose a
creative plan that can attract the fans and visitors effectively (Christie & Gibb, 2015).
Furthermore, the event planner is played the role of a bridge between the board of directors and
the event coordinators.
Event coordinator
The event coordinators are entitled to deal with the process of making the event to
coordinate effectively. In this regard, it can be stated that coordination between the different
parts of the event is highly important (Brown et al., 2015). The event coordinators are
responsible for dealing with different responsibilities and procuring an effective event.

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Reference
Brown, S., Getz, D., Pettersson, R., & Wallstam, M. (2015). Event evaluation: definitions,
concepts and a state of the art review. International Journal of Event and Festival
Management, 6(2), 135-157.
Christie, L., & Gibb, K. (2015). A collaborative approach to event-led regeneration: The
governance of legacy from the 2014 Commonwealth Games. Local Economy, 30(8), 871-
887.
McLoughlin, A. (2014). 18 The future of event design and experience. The Future of Events &
Festivals, 236.
Richards, G., Marques, L., & Mein, K. (2014). Event design: Conclusions and future research
directions. Event design: Social perspectives and practices, 198-212.
Sturm, D. (2015). Smash and bash cricket? Affective technological innovations in the Big
Bash. Media International Australia, 155(1), 80-88.
Whitford, M., Phi, G. T., & Dredge, D. (2014). Principles to practice: indicators for measuring
event governance performance. Event Management, 18(3), 387-403.
Ziakas, V., & Boukas, N. (2014). Contextualizing phenomenology in event management
research: Deciphering the meaning of event experiences. International Journal of Event
and Festival Management, 5(1), 56-73.