Analyzing Big Data in Information Systems for Business Support

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Added on  2023/06/13

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This report provides an overview of information systems and their role in big data analysis. It begins with a brief history of big data, defining it as a combination of structured and unstructured data too complex for traditional methods. The report outlines the challenges of big data analytics, including a lack of skilled professionals, understanding massive data, data growth issues, tool determination, data integration, security, and organizational resistance. Key characteristics of big data, such as volume, variety, velocity, veracity, and value, are discussed. Furthermore, the report explores techniques available for big data analysis, including A/B testing, Monte Carlo simulation, machine learning, associate rule learning, regression analysis, and social network analysis. Finally, it highlights how big data technology can support businesses by enabling better decisions, understanding customers, delivering smart services, generating income, and improving operations. The report references academic sources to support its findings.
Document Page
History on big Data
An information system is a structure that collect, process
and distribute information. It is based on computers and
people that processes the data. This is an information and
communication technology that the organisation uses and
the way people interact with this technology.
Information Systems and Big Data Analysis
What is big Data
Big data contains large variety of data and complex to be dealt by
traditional methods. It is a combination of structured and
unstructured data that is collected by organisations. These massive
data can be used to manage business problems that company did
not able to tackle earlier. It improves the customer service.
Characteristics of Big
data
Volume
Variety
Velocity
Veracity
Value
The challenges of big data
analytics
Lack of knowledge professionals
Lack of proper understanding of massive data:
Data growth issues
Confusion in big data tool determination
Combining data from a spread of sources
Securing data
Organisational resistance
References
Marshall, B., 2018. Accounting information systems. Pearson Education,.
Kenneth, C. and et. al., 2019. Management Information Systems: Managing the Digital Firm. PEARSON.
How Big Data technology
could support business &
Examples
Making better business decisions
Understanding your customer
Delivering smart services and products
Generating income
Improving business operations
Techniques that are currently
available to analysis big data
A/B testing
Monte Carlo simulation
Machine learning
Associate rule learning
Regression analysis
Social network analysis
History on big Data
An information system is a structure that collect, process
and distribute information. It is based on computers and
people that processes the data. This is an information and
communication technology that the organisation uses and
the way people interact with this technology.
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