Big Data Analysis: Characteristics, Challenges, and Tools Overview

This report provides an overview of big data analysis, defining big data and outlining its key characteristics such as volume, variety, and velocity. It highlights the challenges associated with big data analytics, including the lack of skilled professionals, deficiencies in data understanding, data growth issues, and integration complexities. The report also explores how big data technology supports business by improving decision-making and analyzing buyer spending activity, mentioning tools like A/B testing and data mining. References to academic articles are included to support the discussion on big data analytics capabilities and knowledge management.

History on big Data
Big data is a gathering of structured and unstructured
data that assist in organizing data that might be details
and utilized in machine learning, assumptive designing
and other advanced analytic inventions. Organization
utilize this massive data in their communication which
gives better user service, and produce marked marketing
drive as well as consider actions that can raise service,
income and accountability also long term sustainability in
marketplace
Information Systems and Big Data Analysis
Name of the Student
What is big Data
It provides company with crucial details that they can utilize to
develop their selling, promotion company in order to increase user
involvement and selling ratios. Buyers and business improves
preferences could be acquired utilizing dual old and actual
timing, permitting business to become more responsible to their
needs and wants (Marianiand Wamba, 2020).
Characteristics of Big data
it is a contemporary analytic trend that change
concern to make more data-driven decisions than they
earlier consist
• Volume
• Variety
• Velocity
The challenges of big data
analytics
Here are some points that will show the challenges
of the big data -
• Want of professed education
• Deficiency of understanding data
• Data growth issues
• Integration of data
References
Ferraris, A., and et., al., 2018. Big data analytics
capabilities and knowledge management: impact on
firm performance. Management Decision.
Gupta, D. and Rani, R., 2019. A study of big data
How Big Data technology
could support business &
Examples
• Improve better business decision
• Analyzing the buyers spending activity.
Techniques that are currently
available to analysis big data
Here are some points that will show some tools that is used to
analyses the data -
• A/B test
• Data mining
• Statistic