Information Systems & Big Data Analysis: History, Techniques
VerifiedAdded on 2023/06/13
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Report
AI Summary
This report provides an overview of big data analysis within information systems, starting with its historical roots in 1663 and highlighting John Graunt's statistical analysis of the bubonic plague. It defines big data as large, complex datasets characterized by high velocity and increasing volume, distinguishing between structured and unstructured data. The report outlines key challenges in big data analytics, including a lack of skilled professionals, difficulties in understanding massive data, storage issues, tool selection confusion, and methods to overcome these challenges. It also details the five characteristics of big data: volume, value, variety, velocity, and veracity. Furthermore, the report explores how big data technology supports business by offering competitive advantages and enhancing customer demand understanding, referencing relevant academic sources and techniques such as A/B testing, machine learning, data mining, data fusion and integration, and statistics.