This research report investigates the application of big data analytics to improve student academic performance in higher education. The report begins by defining big data analytics and its benefits, such as uncovering hidden patterns, improving operational efficiency, and enhancing customer services. It then explores the opportunities that big data analytics provides in higher education, including easier data accessibility, cost savings, time savings, improved services, and customization of programs. The report also addresses the challenges associated with using big data analytics, such as data security, data quality concerns, and potential issues with automation. Finally, the report provides relevant solutions to these challenges, aiming to make the higher education sector more effective and student-centric. The report emphasizes the potential of big data to transform education, with the goal of improving student outcomes and creating more efficient and effective learning environments.