Digital Technology & Big Data: Transforming Business & Management

This report explores the transformative impact of Big Data and digital technologies on business and management structures. It delves into the definition, importance, and development of Big Data, highlighting key technologies like Hadoop, AI, and NoSQL databases. The report discusses how businesses leverage these technologies for strategic decision-making, competitive advantage, and improved customer experiences. It also examines the relationship between digital technologies and management theories, emphasizing the need for companies to adapt to technological advancements to maximize productivity and profitability, especially in light of recent global events like the COVID-19 pandemic. The analysis concludes that embracing digital transformation is crucial for businesses to remain competitive and effectively manage operations in the modern era.

DIGITAL
TECHNOLOGY AND
BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Big Data and its importance.........................................................................................................3
Development of Big Data............................................................................................................3
The important technologies of Big Data are:...............................................................................4
Technological platforms and software are used in Big data........................................................4
Business and organisation uses the technology ..........................................................................5
Big Data as tool and its effectiveness..........................................................................................5
Relationship between digital technologies and both old and newly emerging theories on
business and management structures and practices.....................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment is the set of internal and external factors which affects the
functioning of the business. Internal factors are present within the company and affect the
internal controls and external factors such as customers, suppliers and technology(Shtal, and
et.al, 2018). The scope of technology is changing rapidly and for long term substantiality in the
market , companies have adopted various new technologies which has helped the firm to speed
up the work resulting in increase in the efficiency of the employees and also the organisation.
The report is based on the Big Data , its importance, technological platform related to big data
and it acts as a tool and which company uses Big Data in their business.
MAIN BODY
Big Data and its importance
Big Data is defined as the wide variety of information that arrives at increasingly high
rate and it is large in size and is very complex that no traditional tools can store it. Various
examples of Big Data social media sites that contains the data in term of pictures , videos etc.
Various company uses Big Data to improve their marketing techniques and campaigns(Nobre, .
and Tavares, 2020). With the help of this analytics, the company can unlock their strategic values
and can use their assets properly.
The importance of Big Data reflects how the companies uses the data collected. Every
form uses their data by using different techniques which help the organization to
grow(Nadikattu, 2020.). Through Big Data analysis the market situation of the company can be
recognised as it help to plan for future for the growth of the company.
Development of Big Data
A project was born in the year 2005 called the Hadoop which was considered as an
important technology in the field of Big Data and provides software framework for distribution
and storing the data using the MapReduce programming model. Various other research institutes
performed various projects on Hadoop and achieved the desired results. In 2011 EMC held a
global summit on Cloud Meets Big Data and in the same year McKinsey published a similar
research report. In December , The China Ministry of Industry and Information Technology

issued the 12th Five Year Development Plan through which it can increase the financial support
on the smart industry , agriculture, logistics , security etc. It represented the initiation application
of Big Data. Between the year 2012 and 2015, various companies and government around the
world which included United Nations published a series of ideas and structure order to promote
the development of Big Data (Brügger, and et.al, 2020). After a lot of promotions and research
work finally , Big Data entered into a high-speed development time period and the 13th Five year
plan of the Big Data industry was introduced In China in 2017. The scope of Big Data is widely
and started developing at very high-speed.
The important technologies of Big Data are:
Hadoop ecosystem: This framework was developed for processing and storing the data with the
help of a simple programming model of the processing environment. Various enterprises have
adopted this technology for the data warehouse.
Artificial intelligence: Artificial intelligence is a broader term of computer technology that deals
with the development of the intelligent whose main work is to collect and perform different tasks
associated with the business(Novikov, 2020). It collects the data from various sources and
analyzes the market trends which help the company to make modifications accordingly.
NoSQL Database: It involves various types of big data technologies that are developed in order
to design the different applications.(Scherzinger, and Sidortschuck, 2020) This type of database
is used in Web and big data analytics.It stores the unstructured data and is flexible resulting in
increase in the performance.
R Programming: It is one of the big data technologies and also programming language. This
software is broadly used for the analysis of the statistical data , visualizing and unified
development environment such as Visual Studio Assistance communication(Roy, and et.al,
2018) .
Data Lakes: It means consolidated repository for storage of data formats in both structural and
unstructured big data. The data collected can be saved without transferring into structured data.
The companies adopting the data lakes give tuff competition in the market and carry out various
new analytics such as machine learning.
Technological platforms and software are used in Big data
The technology platform is defines as the foundation for building and runing of the
applications Through this platform it allows the users to run their applications smoothly without

worryingabout the technology(Azeroual, and Fabre, 2021) . There are various softwares sucha
as Hadoop, Atlas.ti, HPCC, Qubole, Cassandra, Data cleaner etc. In order to choose the effective
big data tools and sftwares various factors haveto be considered that is licence if it is applicable ,
cost that is involved in training of the employees, quality of customer support etc.
Business and organisation uses the technology
Big Data being a collection of the data ,the companies can gain advantage of this whihc
helps in taking various importnat decisions in less time and gain profitability in the market. It
plays a very important role in any kind of industry such as heath care , sports, insurance industry
etc. The companies that use Big data technology is Amazon which is well- known as e-
commerce platform an all the information collected is used by applying various marketing
strategies in order to increase tehir customer base and also to imprve their experience(Benlachmi,
and Hasnaoui, 2020).The other companies are : Apple, Google , Facebook , Instagram etc.
Big Data as tool and its effectiveness
Big Data has become ana integral part of any busienss as it helps the company to improve
its decsions making and also helps in gaining competitive advantage so these big data tools and
softwares are used which need skills professional which can generate best and effective data
which helps the company(Fadler, and Legner, 2021). Through examining the data helps
incresea in the profita, undersatnd the demands of the customers and find alternative solutions .
Relationship between digital technologies and both old and newly emerging theories on business
and management structures and practices
Big Data has played a very crisial role in enhancing the bsuienss of the company as
ithaeps in taking various impotnat decisons after evaluating the data collected frm varius
sources.In relation to the course content and with the help of digital taechnologies there has been
chnage in culture of the firm which enalbe to be copetitive in the market (Flyverbom, and et.al,
2019). By using various Big Data technologies has help the company to easily identify the issues
and plan further strategies accordingly. Through Big Data , companies can make effective
strategic decisions which minimize their costs and maximize their productivity.
In the current situation , the importance of digital technology is emerging and continue o
grow in the future . With the significant canges in the external factors such as technology the
company needs to understnad the imortnace of the various techology and adopt the use to latest
technologies which help in reduing the extra cost and maximize their profits. With the spread of

COVID-19 ,the companies are forced to use the technologies and also revise their strategies
which help in reducng their cost and also balance the losses which has been affected by this
pandamic(Van Looy, 2021). Before implementing the digital technoogies in the company the
management should consider to which extent they are benfitting the compay and the
consequencs of digital transformation. The management theories refers to the collection of the
ideas that specigy certain rules and regulations in order to manage the operations of the business.
The top management implement the respecive strategies an motivate the employees to work as
per their capability in order to obtain desired results.
The scientific management theory lay emphasis on forcing the employees to work hard
in order to obtain more productive work but with help of using digital technologies in the
company it will help to reduce the extra time and efforts as there will be less mistakes and errors.
The leaders focuses on assigning the task to the team members as per their abilities and train the
employees accordingly. With the help of using advanced technologies , the leaders can
communicate their work in proper manner which enable the employees to perform their task in
effective manner.
The principle of administrative management theory states that the whole responsibility
and authority is given to the mangers so that they can plan , organise and coordinate the work
accordingly and take decisions whenever required. The new and advanced technologies can be
beneficial through which the managers can use various digital marketing techniques in order to
understand the market situations, preferences of the customers and plan strategies accordingly
which help the company to compete n the market ad also helps in better communication with the
employees. The impact of the digital technology affects every department as many companies
use advanced software for managing and organising the work.
The success of the company depends upon various factors such as efforts of the manger ,
capabilities of the employees . But with the use of advanced technologies , the manager can
forecast the risk that is associated with the business and identify it and make strategy and plan
accordingly. The data can be collected form various sources using the technologies and make
decisions according to it .For the company it is very important that the employees are dedicated
toward the task assigned and in order to boost their morale the company should make continuous
efforts in encouraging the employees. With the help of latest technologies the company can

adopt various different methods and ideas which interest in the employees to work and also build
the communication channels so that they can openly interact with the managers .
Various companies have adopted the use of digital technologies in order to serve better t
their customers and their employees as they are valuable assets of the company. With the help of
digital transformation the company has adopted the remote working by providing favourable
working environment for the employees of the company. With the help of adopting various
technologies, the company can improve the quality of working environment of the company. The
Classical theory of management focuses on the economics of the organising the worker of the
company. With the help of using the advanced technologies the company can focus on
maximising their productivity. In order to build the customer base and brand recognition, the
company adopt various digital marketing strategies which helps the company to promote its
products and services on the social media sites so that more customers are attractive towards
buying the product of the brand which positively affects the company's profitability and
customer base in the market.
The modern management theory states all the issues related to the business can be easily
resolved by the use of advanced technology which helps to make the work easier which was
without technology complex ad time consuming. The firm should be more focused on investing
more on the research and development which help the company to perform the task effective and
with minimum cost. With the use of effective technologies , the company can use various
updated software in order to collect reliable data as it reduce the mistakes and errors. The data
collected can used by the company to make effective decisions which can affect the company
and helps in the growth of the company .

CONCLUSION
From the above report it can be concluded that technological factor plays a very
important role in the success of any company. With the use of effective technology the company
can use various updated software in order to collect the data which helps in analysing the market
trends, preferences of the customers which further help in making strategies for effective
functioning of the company. The present report summarize the role and importance of Big Data
that contains huge number of information and data that is used by the company to analyse its
performance in the market and its competitors. The technologies used in the Big Data is useful to
take important decisions which finally impact the company. Using an effective technology is
very important for the company in order to increase its customer bas and also to promote its
brand in the market .

REFERENCES
Books and journals
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In 2020 Fourth World Conference on Smart Trends in Systems, Security and
Sustainability (WorldS4) (pp. 811-817). IEEE.
Brügger, and et.al, 2020. Big data experiments with the archived Web: Methodological
reflections on studying the development of a nation's Web. First Monday.
Fadler, M. and Legner, C., 2021, January. Toward big data and analytics governance: redefining
structural governance mechanisms. In Proceedings of the 54th Hawaii International
Conference on System Sciences (p. 5696).
Flyverbom, and et.al, 2019. The governance of digital technology, big data, and the internet:
New roles and responsibilities for business. Business & Society. 58(1). pp.3-19.
Nadikattu, R.R., 2020. Research on data science, data analytics and big
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pp.99-105.
Nobre, G.C. and Tavares, E., 2020. Assessing the role of big data and the internet of things on
the transition to circular economy: Part II: An extension of the ReSOLVE framework
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pp.32-41.
Novikov, S.V., 2020. Data science and big data technologies role in the digital economy. TEM
Journal. 9(2). pp.756-762.
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programming. In 2018 IEEE Conference on Technologies for Sustainability
(SusTech) (pp. 1-6). IEEE.
Scherzinger, S. and Sidortschuck, S., 2020, November. An empirical study on the design and
evolution of NoSQL database schemas. In International Conference on Conceptual
Modeling (pp. 441-455). Springer, Cham.
Shtal, and et.al, 2018. Methods of analysis of the external environment of business activities.

Van Looy, A., 2021. A quantitative and qualitative study of the link between business process
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