Impact of Big Data Analytics on E-commerce and Financial Decisions

This report delves into the significance of big data analytics (BDA) in the modern business landscape, particularly within the e-commerce sector. It examines the role of BDA, as highlighted by Akter & Wamba (2016), in managing various business processes, presenting a framework that encompasses business value, types, and challenges. The report also discusses the application of BDA in e-commerce, referencing the importance of business intelligence (Chen, Chiang, & Storey, 2012). The report highlights the use of quantitative analysis for providing insights into BDA and its application in e-commerce. It emphasizes the role of BDA in managing structured, unstructured, and semi-structured data and its impact on decision-making processes. This report offers a comprehensive overview of BDA's influence on e-commerce and financial decisions.

2/5/2020
Analytics for Decision Making
Report
Student name

Summary
Data analytics is a necessary process in the present era for a successful business. It
makes a huge impact on the growth and decision-making process of a firm. According to
Akter & Wamba (2016), big data (BD) can be used for managing various processes in a firm.
The article has described the role of Big Data Analytics (BDA). Moreover, the authors have
provided an interpretive framework that provides the business value, types, distinctive
characteristics, and challenges of BDA.
The authors have discussed the role of BDA in e-commerce as well as many other
aspects. The paper has explained about the financial data of BDA, which is a good way to
present insights into technology. In addition, the article has used quantitative analysis for
providing proper knowledge about the BDA and its application in e-commerce. Most of the
top companies have invested in BDA for growing in the market. Moreover, business
intelligence will be the future of e-commerce (Chen, Chiang, & Storey, 2012).
The authors have provided the type of BD used in e-commerce, which is a good part
of this paper. It has provided the proper structure of a literature survey and many others. This
article has included a good way of presentation, which is a good way to present knowledge
about the subject. The paper has described the BD and its distinctive characteristics in the e-
com. The main benefits of big data are managing different types of data, such as structured,
unstructured as well as semi-structured (Akter & Wamba, 2016). Finally, BDA has provided
various opportunities to top firms for managing their businesses in the marketplace.

References
Akter, S., & Wamba, S. (2016). Big data analytics in E-commerce: a systematic review and
agenda for future research. Electronic Markets, 26(2), 173-194.
Chen, H., Chiang, R., & Storey, V. (2012). Business intelligence and analytics: from big data
to big impact. MIS quarterly, 1165-1188. Retrieved from
https://www.jstor.org/stable/41703503