Analysis of Billabong, Nestle Marketing and NZ Income

This report provides a comprehensive analysis of the marketing strategies employed by Billabong, focusing on its website's effectiveness, customer engagement, and online presence. It also examines Nestle's product launches and promotional campaigns, particularly how they target various market segments and leverage online platforms. Furthermore, the report explores the company's interest in estimating the distribution of income in New Zealand using the Gini Coefficient, highlighting its importance for business expansion and strategic decision-making. The report utilizes various sources to support its findings, offering insights into the dynamics of marketing and financial analysis.

REVIEW

TABLE OF CONTENTS
TASK 1 ...........................................................................................................................................1
Billabong website........................................................................................................................1
TASK 2 ...........................................................................................................................................1
Nestle's new feed and Peter's product launches and campaigns analysis ...................................1
TASK 3............................................................................................................................................3
Company's interest in estimating distribution of income in New Zealand.................................3
REFERENCES................................................................................................................................4

TASK 1
Billabong website
Billabong is a private company that deals with retail in clothing and accessories. It was
founded by Gordon Merchant, in 1973. They generated a revenue of $1.2 billion and net income
of 25 million in 2014. The company faced losses in 2013, but they restructured their
organisation's strategies in a complex manner as well as launched their website, which helped
them gain profits and steadily grow. They have multiple celebrities, surfers, athletes of Australia
and international countries that endorse their brand which has helped them in increasing their
image and reputation globally (So and et.al., 2016). It is because of their attractive website that is
convenient to use and easily accessibility on which they regularly do promotional campaigns
and updates , that have helped them gain a huge number of customers and are continue to do so.
Billabong sells assortments of clothing, swimwear and accessories for both men and
women that can be used for skiing, surfing and skating. It has a user friendly website with
attractive images of products that they want to sell. Each product has a detailed description about
its material, price, sizes and other guidelines. Online shopping is among good strategies that are
used by a company, as a customer does not have to leave home in order to purchase things. It is
very beneficial for building a relationship with customers (Bickham and Wadel, 2017). The old
ones will be already aware of their website, as they would be notified through emails, messages
or by store staff. Their relationship will grow stronger as customers prefer online shopping and
would like to continue to purchase from them. Due to website creation, advertisements are done
through various social media platforms, such as Facebook and twitter, on which news updates of
products and events that happen in the company are shared. Their Instagram page is updated
regularly with aesthetic photographs of clothing and accessories like surfing boards, back bags
and jewellery that appeals the public eye (Billabong News , 2018). They share videos on vimeo
and YouTube as well. This helps in attracting new customers as well as retaining old ones. They
find it easier to browse through the available options and buy them.
Overall, Billabong's website has successfully built a strong association with their targeted
customers. They are provided detailed information of products that are being sold as well as
reviews of other people who have bought similar items. There is a customer service email and
phone number available as well, if any assistance is required. Their website is simple to use and
easy to understand (So and et.al., 2016). They also have a blog where various articles, images

and news are published, which furnishes valuable information for customers about the brand and
its company. They have also shared videos of trips and events at various exotic locations with
which their products are used. These strategies used by Billabong's marketing team ensures that
they have and retain a close relationship with customers in the future as well.
TASK 2
Nestle's new feed and Peter's product launches and campaigns analysis
Nestle is a company of nourishment and staple products and is the largest in the world.
They consist of over 2000 brands with a range that is followed from global icons to local
favourites. They aim at helping 50 million children to live a healthy life as well as to improve
livelihoods of communities that are connected to business activities. It seeks zero environmental
impact during operations. Nestle’s website consists of a news feed page that keeps their
customers up to date about all undertakings. They aim at a market segment that consists of
babies, children, teenagers and adults around Australia and provide them with numerous recipes
using their products (Segmentation Targeting and Positioning of Nestle Marketing Essay, 2015).
New products are promoted through use of countless plans and campaigns on their
websites. They have scheduled to introduce new food items for babies, and have imparted
recipes that can be made for them. This attracts customers to buy it.
Their feed also consists of initiatives and campaigns that they have created for the
welfare of a company, customers, environment and community. This is a good tactic of sharing
updates and new statistics of Nestle. It supports in keeping their customers connected and has
proved to be successful because they are able to spread messages and communicate with people
across the country and make everyone feel like a close knitted family. Customers are able to sit
at home, read and learn new recipes and stories that occur at the company (Grimshaw and et.al.,
2017). They are also aware about the charities and other agendas that occur regularly. This has
facilitated in drastically developing relationships with everyone.
Peters is an ice cream brand of Australia. It manufactures large varieties of ice creams. It
has amazed its customers by producing varieties in bulk. Company is again planning to launch a
new product in market. They soon going to introduce a new product for a new flavoured ice
cream. Promotional campaigns are helpful in providing success to its brand. It is widely
influenced by creative ideas of making ice creams so it acquires quick support from the markets.

These ice creams are produced with multiple variety of ingredients. It can be available at any
nearest stores. Its larger availability in the market is also one of the greatest sources for
promotion (Dietrich, Rundle-Thiele and Kubacki, 2017). It also provides healthier and delicious
options for those who likes to eat sweets. Peters products can be purchased in any seasons but it
shows its wider impact in summer season.
People like to have combination of fruits and nuts. And thus, this product is getting
popular amongst all age groups. It is also considered as one of the common eatables amongst all.
Its multiple flavoured taste attain support in all types of market, especially in the ice cream
industry (Bickham and Wadel, 2017). Various kinds of candy shaped products are available here.
These ice creams are considered as a source of happiness for those who like to eat ice products.
Purpose of this product is to provide multiple flavoured ice creams. This product is widely
popular amongst the people with younger age of group. Peters provides such ice creams in
multiple shapes and colours which is widely likeable by people of older age group as well.
TASK 3
Company's interest in estimating distribution of income in New Zealand
A company must expand if it wants to increase their operations, sales and profits. In order
to do that, they have to analyse the country and its business environment. This can be done
through Gini Coefficient of Wealth Distribution of a country, specifically New Zealand. It will
examine inequalities among frequency distribution values and level of incomes. It is necessary
for the company to perform thorough analysis and then apply the method of functional
distribution in which allocation of income will be done among different elements of production
(Roine and Waldenström, 2015).
They can utilize their income by purchasing lands to set up new factories or stores in
New Zealand and put labour to work for constructing them. This will help in increasing their
capital which can be put into use for operational expenses of company. This aids in growing
business by escalating operations, earning revenues and gaining an upsurge in sales as well as
profits. Hence, a company can analyse New Zealand’s economical demographics through Gini
Coefficient method and distribute their income in this country accordingly.

REFERENCES
Books and Journals
Bickham, J.R. and Wadel, J.F., 2017. Targeting Customers by Industry—Steam System
Optimization. Energy Engineering. 114(5). pp.72-80.
Dietrich, T., Rundle-Thiele, S. and Kubacki, K., 2017. Segmentation in Social Marketing (Vol.
1). Singapore: Springer.
Grimshaw, D. and et.al., 2017. Making work more equal: A new labour market segmentation
approach. Oxford University Press.
Rathi, D., Given, L.M. and Forcier, E., 2016. Knowledge needs in the non-profit sector: an
evidence-based model of organizational practices. Journal of Knowledge Management.
20(1). pp.23-48.
Roine, J. and Waldenström, D., 2015. Long-run trends in the distribution of income and wealth.
In Handbook of income distribution (Vol. 2, pp. 469-592). Elsevier.
So, K.K.F. and et.al., 2016. Enhancing customer relationships with retail service brands: the role
of customer engagement. Journal of Service Management. 27(2). pp.170-193.
Online
Segmentation Targeting and Positioning of Nestle Marketing Essay, 2015. [Online]. Available
through: <https://www.ukessays.com/essays/marketing/segmentation-targeting-and-
positioning-of-nestle-marketing-essay.php>
Billabong News . 2018. [Online]. Available through: <https://au.billabong.com/mens/blog/news>