Strategic Analysis of BillCutterz.com Case Study Report

This case study analyzes BillCutterz.com, a company specializing in bill negotiation, and its strategic direction. The analysis examines the company's business model, market position, and competitive landscape, including an application of Porter's Five Forces. The case study highlights the importance of strategic planning, particularly for a growing organization. It discusses the company's approach to building customer relationships and increasing awareness. The report also emphasizes the significance of effective communication and media presence in achieving consumer engagement and business growth. The case study concludes by highlighting how BillCutterz.com has navigated the competitive environment and positioned itself for success.

Running head: CASE STUDY ANALYSIS OF BILLCUTTERZ.COM
Case Study Analysis of BillCutterz.com
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1CASE STUDY ANALYSIS OF BILLCUTTERZ.COM
Table of Contents
Bill Cutterz.com Case Study............................................................................................................2
References........................................................................................................................................4

2CASE STUDY ANALYSIS OF BILLCUTTERZ.COM
Bill Cutterz.com Case Study
Planning an organization’s strategic direction is deemed vital in a stage where it is
growing and accordingly setting strategic mission, vision along with objectives are important in
supporting its growth. It is also important to ensure that it is focused on attaining long term
objectives. Billcutterz.Com is analyzed as an example that is starting with a minimal strategy for
successfully responding to its rapid (Thompson Jr, Peteraf, Gamble & Strickland III, 2015).
Considering that future is unpredictable, the company is planning to be prepared for rapid growth
and have also developed a plan for success in a situation of drastic business growth.
Billcutterz.Com is positioned as an organization which offers their consumer value in decreasing
along with negotiating their bills. Bills which are negotiated by the organization encompass
internet as well as cable providers, lawn services, huge business to the individual bills along with
cell phone. The founder of the company was Barry Gross that stumbled within this organization
by providing help to a friend in decreasing her bills. With having a background in the marketing
along with business growth, Gross was a good fit for establishing a company Billcutterz.Com
(Save money on monthly bills with BillCutterz expert bill negotiation., 2019).
The industry within which the Billcutterz.Com operates is in a considerably small and
analysis of Porter’s Five Forces is considered in evaluating the position of the company in the
industry:
 Competitive Rivalry: Although it is observed that the company does not face much
direct competition but it deals with indirect competition from the companies such as
mmint.com and billshrink.com. This indicates that the competitive rivalry for the
organization is observed to be very low within the industry (Carraher, 2018).

3CASE STUDY ANALYSIS OF BILLCUTTERZ.COM
 Barriers to Entry: The entry barrier is based on its human resource along with office
availability. The organization thrives on negotiating skills along with the resources along
with ability to offer them. For this reason, companies with sufficient resources can
successfully enter the market.
 Power of Buyers: Buyers power is low because of value offered by the company.
Billcutterz.Com do not demand any advance prior to offering service to its consumers
(Gamble, Thompson & Peteraf, 2016).
 Suppliers’ power: Suppliers have decreased negotiating power as they are initial
equipment makers in the tactical alliances with the international player in exchange for
innovation.
 Substitute products threat: The marketplace has increase competition level where the
manufacturers have layout along with development capacities that makes them capable of
securing increasing negotiating power within the sector.
Considering the five forces analysis along with analyzing the case study it has been gathered
that the company is focused on maintain communication transparency with its existing consumer
base. This has facilitated Barry in developing long term healthy relation with its consumers along
with building trust among them towards the company’s services (Thompson Jr, Peteraf, Gamble
& Strickland III, 2015). In addition, the case study analysis also revealed that increasing
awareness among the consumers facilitated the company in attaining high consumer engagement.
In increasing consumer engagement level Barry considered to make appearance in Fox Business
Live News. Moreover, effective media device use also facilitated the company in maintaining
effective communication with consumers.

4CASE STUDY ANALYSIS OF BILLCUTTERZ.COM
References
Carraher, S. M. (2018). An examination of an instrument to measure Porter’s Five Forces Model.
In International Journal of Arts & Sciences Conference at Harvard University.
Gamble, Thompson, A. A., & Peteraf, M. A. (2016). Essentials of Strategic Management: The
Quest for Competitive Advantage. McGraw-Hill Education.
Save money on monthly bills with BillCutterz expert bill negotiation. (2019). BillCutterz, Expert
Bill Negotiation. Retrieved 29 October 2019, from https://billcutterz.com/
Thompson Jr, A. A., Peteraf, M. A., Gamble, J. E., & Strickland III, A. J. (2015). Instructor’s
Manual.