BUS705 Innovation Report: Environmental Sustainability at Bing Lee

This report examines the environmental sustainability challenges faced by Bing Lee, a consumer electronics company, focusing on its poor packaging practices and the resulting negative impacts on the environment. The report identifies plastic waste and the use of non-recyclable materials as key issues. It then proposes a leading-edge strategic solution: the adoption of green packaging, which involves using biodegradable plastics, recycled materials, and renewable energy sources. The report details an innovation action plan, emphasizing the importance of a shift to recycled and bio-based materials, green packaging implementation, and promoting sustainable practices to customers. It also outlines the required leadership and cultural changes, advocating for open-minded leadership and employee skill development. The implementation section covers the practical steps for integrating these changes, and the conclusion summarizes the benefits of green packaging, including reduced carbon footprint and improved brand image. The report draws upon the strategic innovation model and provides a comprehensive analysis of the problem and its potential solutions.