Corporate Social Responsibility and Sustainability Report: Bingo

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This report examines the importance of Corporate Social Responsibility (CSR) and Sustainability Reporting, using Bingo Industries Limited as a case study. It begins by defining CSR and evaluating its benefits, alongside sustainability reporting's relevance to other reporting concepts. The report then explores relevant theories, such as Legitimacy Theory and Stakeholder Theory, in the context of sustainability reporting. Part B focuses on Bingo Industries Limited, discussing its history, ownership, governance, and financial performance, particularly its role as a market leader in Australia's waste management industry. The analysis includes the company's sustainability practices, referencing the Global Reporting Initiative (GRI) guidelines, and how it maintains social responsibility through its operations and strategic acquisitions. The report highlights Bingo's growth, including its acquisitions, fleet expansion, and revenue, emphasizing its commitment to safety, waste collection, and recycling, providing a thorough overview of its CSR and sustainability efforts.
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Running head: SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY -
BINGO INDUSTRIES LIMITED
SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
Name of the Student
Name of the University
Author Note
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SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
Executive Summary
In this report, the first part has been discussed about the significance of Corporate Social
Responsibility. After that, the relevancy of sustainability reporting is evaluated with other
reporting concepts. Lastly, theories are explained with sustainability reporting. In the second
part, the organization which is chosen for discussion is Bingo Industries Limited. The
performance and governance related to the organization are discussed with reference to the
annual report. As it is the market leader in Australia, how good an organization can maintain
its sustainability and social responsibility is shown here.
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SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Part A.........................................................................................................................................3
Answer to question I..............................................................................................................3
Answer to question II.............................................................................................................5
Answer to question III............................................................................................................6
Part B..........................................................................................................................................7
Answer to question IV...........................................................................................................7
Answer to question V.............................................................................................................9
Answer to question VI.........................................................................................................10
Conclusion................................................................................................................................13
References................................................................................................................................14
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SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
Introduction
The organization Bingo Industries Limited is taken in this report for discussion
relating to the importance of Corporate Social Responsibility and Sustainability Reporting.
The benefits that are provided by the use of CSR activities are evaluated here. These
activities are explained with the importance of sustainability reporting in relevance to other
reporting concepts. Some of the theories are explained, which will provide the importance of
sustainability reporting. A piece of brief information is being provided on Bingo Industries
Limited that includes history, ownership, governance and financial performance. With
reference to the annual report of Bingo Industries Limited, how the organization maintains its
sustainability is discussed following the guidelines of the Global Reporting Initiative (GRI).
Lastly, how social responsibility is being maintained in Bingo Industries Limited is explained
with reference to the sustainability report.
Discussion
Part A
Answer to question I
Corporate social responsibility can be defined as a step that is undertaken by an
organization for their better performance, and they ensure that there are positive effects on
both social and environmental aspects. Organizations that actively participate in CSR take
some stocks out of the way to incorporate them for social and cultural issues. This way, both
are benefited, and it is a good cause started with a view to developing the backward section of
the society (Liang & Renneboog, 2017). With the help of CSR, progress is brought to that
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SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
section of society which is deprived of many benefits, and this also helps in growing
businesses and increasing its revenue. People with few or no resources are helped in the
process throughout the world (Leipziger, 2017).
Organizations that are not involved in corporate social responsibility are at risk, and
the consequences can be faced by the brand largely. If a brand gains negative social and
environmental image, then its effects are felt on the overall profitability of the company and
its success is also hampered (Jamali & Karam, 2018). Customers are impressed by the brands
that are engaged in social practices and want to get engaged with those that are engaged in
ethical practices and working to help that section of society which is deprived of some basic
daily needs.
Corporate social responsibility is helping businesses in several ways, and thus it is paid
importance, and well-performing businesses are actively taking part and contributing to a
good cause (Khan, 2016). The potential benefits of CSR are listed below -
Better recognition of the brand in the marketplace.
Helps to earn a positive business reputation.
Businesses can save on operation costs.
Capital is easily accessible by the company, and it helps them at the hour of need.
Financial performance is also improved.
Customer loyalty is gained, and the overall sale is increased.
Corporate social responsibility will also help you gain a reputation for a responsible
business that is helping to develop the underdeveloped section of society (Harjoto, Laksmana
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SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
& Lee 2015). You can also contribute by reducing the waste emission and reducing the use of
natural resources by using them to the fullest extent possible. By following a few simple
steps, companies may make a great contribution to the betterment of society.
Answer to question II
The corporations are engaged in implementing responsible behavior as they are
involved in profit-making activities. There is a relation between corporate social
responsibility and sustainability reporting. There are high ambitions conveyed by
sustainability because it focuses on what we need to achieve rather than what we are today.
Organizations contribute to increasing sustainable economic development to develop the
quality of life of the society living in backward areas. Companies nowadays integrate both
social and environmental concerns into business operations voluntarily, and they also interact
with their stakeholders.
The significance of sustainable development and corporate social responsibility is
increasing rapidly for organizations, and it demands correct holistic tools (Stacchezzini,
Melloni & Lai, 2016). The aim of a study of sustainable development and a case study of
corporate social responsibility.
Sustainability is an energizer that is very important for both personal and corporate
development. Apart from focusing on the quality of service to ensure good quality is offered
at competitive prices, businesses should also pay attention to corporate sustainability (Adams,
2017). A company should also have a social mission so that its business can grow up to a
great level. Corporations that aim to create good wealth that would last long term should also
understand the importance of social responsibility and should work for the improvement of
their society as well as they too operate within the same society.
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SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
The definition of corporate social responsibility has been widened in current years,
and the responsibility is also broadened to the stakeholders, including owners and
shareholders as well (Thijssens, Bollen & Hassink, 2016). Corporate Sustainability and CSR
both hold promises to ensure that social, environmental and economic concerns of the society
are enhanced with the help of activities carried out by the businesses thus working to provide
an enhanced natural environment and great business opportunities to future stakeholders.
To be more specific Corporate Sustainability has been defined the Environment and
Development by the World Commission as a development procedure that is being carried out
to meet the requirements of current business organizations without negotiating the resources
and the capability of future generations so that their needs are also met effectively (Edgeman
et al., 2015). A thorough review was carried out about corporate sustainability that focused
the people to an important polarization around some models that were understood regarding
the subject.
Socially sustainable organizations were defined as the organizations that improve
importance to the community in which they are operating by raising the human capital of
each partner involved, and the social capital of these communities are also furthered.
Therefore, a general view of sustainability may also be defined as incorporation of
perspectives that are generally mentioned in the literature.
Accordingly, the organizations that help in the advancement of the strategies
according to the holistic understanding of Corporate Sustainability engaged in the
organizational activities try to maintain a balance between three aspects (Tschopp & Huefner,
2015). They are the economic, ecological and social cause. It helps to develop the quality of
life and ensure its continuation in the present and the future.
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INDUSTRIES LIMITED
The demand in society is rising for the social responsibility field, and the companies
are evaluating their environmental results with their legal business evaluations, traditional
finances, etc. The aim of social responsibility is to achieve the satisfaction of the
stakeholders, and they try to target society as a whole. Corporations must be aware of their
various social responsibilities and should also try to fulfil them effectively for a better
corporate image and shareholder satisfaction. Thus corporate sustainability helps to represent
a complete view of corporate social responsibility.
Answer to question III
Legitimacy Theory – The organization is widely using legitimacy theory, and it also
suggests that social responsibility disclosure helps and also provides a way so that the
organization can communicate with their stakeholders and is also able to convince them that
they can fulfil their expectations. Perceived legitimacy can be attained by using this theory.
The theory depends on the existence of a societal contract amongst an organization and the
society in which it carries operation (Omran & Ramdhony, 2015). Therefore, through the
help of CSR reporting to get a support from the society and the businesses are thus trying to
legitimize their corporate actions, it also helps in ensuring the continued existence of the
businesses (Dube & Maroun, 2017). The legality of the organization is identified by keeping
a good connection with shareholders, assuming that the organizations have responsibilities to
a wide variety of stakeholders.
Stakeholder theory - A wide variety of group is suggested by Stakeholders theory in
the social environment. It may affect an organization or groups with legitimate claims.
Stakeholders influence is crucial for the image of an organization and advantages that are
comparative. The relationship between the organization and stakeholders is managed by
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SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
providing them with information that is disclosed in the annual reports. Stakeholder theory is
used to analyze the group of people regarding whom the firm is responsible. Just as the
stakeholders invest their money in enterprises, and they also capitalize their time and
intellectual capital, consumers invest trust and organizations entities provide infrastructure
and instruction for future employees.
Part B
Answer to question IV
Bingo Industries is an Australian company that manages waste and was founded by
the Tartak Family. The company is based in Sydney and is indulged in operating residential
and commercial waste services, bin management and recycling services. The company was
formed in 2005 by Tony Tartak. Since then, the company has worked hard and has achieved a
place as one of the leaders in recycling and resource management that operate across three
states. Daniel was appointed as the new CEO in 2015 when his father Tony Tartak Retired.
Daniel has seen the company grow from its beginning, and it has outgrown from only
six employees to a corporate enterprise that is very successful today. Sustainability has
helped the business reach this height, and it will always be the core of this business.
In 2018, Bingo Expanded into Victoria, and it acquired the National Recycling Group,
which is the parent company of DATS Environmental Services, Harpers Bin Hire and
Melbourne Recycling Centers. Bingo Industries also acquired the Dial-A Dump that is fully-
integrated recycling and resource management business (Bingoindustries.com.au, 2019).
Located in New South Wales, the acquisition of this dump industry provided Bingo with the
benefits of post-collection assets. The company started a strategically located transfer station
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SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
at Alexandria. The company also acquired more 227 employees with 55 trucks and 2 million
tonnes of new network capacity.
With its great performance, Bingo has managed to outgrow as one of the best
Australian waste management companies and recycling waste industry. There was a
combination of strategies used by the company that had helped it reach a great height through
compelling organic growth and targeted strategic acquisition. It targets to collect volumes
and increased diversion from landfills and putrescible and non-putrescible waste. The
company has a motto, and it follows a slogan of "Think safe, Be Safe and Home Safe".
Nothing is more important to them than ensuring the safety of the people of the society.
Bingo industries are indulged in services of accumulating and transferring waste from
the customers to facilities of post-collection mostly across two categories that is Bingo Bins
and Bingo Commercials.
During the year 2018, Bingo successfully collected 254 fleets. The number increased
drastically and therefore the fleet count increased so much in only a year's performance.
There was a net revenue experienced $176.9 million. There were significant wins
against the R&D Contract during the year. The total network capacity of Bingo Industries
also increased from 1.5 million tonnes to 2.2 million tonnes. It was also noted that
approximately 36.0% of the total waste treated through the recycling network of Bingo is
obtained from Bingo's collection network (Bingoindustries.com.au, 2019). The remaining
portion of 64% represents the external customers. The growth in revenue experienced was
because of increased waste volume and the demand for containers and external customers.
The increase in the revenue from the prior comparative period and the increase was $1.8
million.
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The framework and policies are used by Bingo Industries to sustain transparent and an
effective governance which ensures that in height standards are set and met. High standards
are maintained for operations and oversight almost all over the country. The policies followed
by Bingo are Corporate Governance Statement, Board Skills Matrix, People and Culture
Committee Chart.
Answer to question V
There are certain steps which are followed to reach the sustainability disclosures. Firstly, it is
important to recognize the initial disclosure, which is followed by choosing the final
disclosure. The purpose of the study is to formulate the sustainability reporting index. This
scoring index is made in accordance with the Global Reporting Initiative (GRI) guidelines.
The disclosures that are made by the Global Reporting Initiative (GRI) are under their
categories that are economic, environmental and social.
Economic Reporting Environment Reporting
Sustainability Reporting Index (SRI)
Social Reporting
Diversity and
inclusion
Environmental
performance
Leading practice
environmental
management
Energy and GHG
emissions
Climate Risk
Related to
Employees
Related to
Society
Related to
Product
Community
engagement
Health and Safety
Growth
Governance and
risk management
Employee
engagement and
culture
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SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY - BINGO
INDUSTRIES LIMITED
This sustainability reporting index presents how the sustainability disclosure items are
identified with the help of corporate sustainability reporting. This disclosure mainly consists
of economic reporting parameters, environmental and social reporting parameters.
From the above scoring index, which is made as per the Global Reporting Initiative
(GRI) guidelines, all the disclosures are being scored as per the sustainability report of Bingo
Industries Limited.
Answer to question VI
As per the sustainability reporting scoring index and the sustainability report of Bingo
Industries Limited, it is observed that there is a significant growth in the organization over the
last year. The organization has increased the scale of operations, so it was important to revise
the materiality assessment (Bingoindustries.com.au, 2019). As per the sustainability report,
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