BIOTECH: Organizational Structure, Culture, Products and Communication

This report provides a comprehensive analysis of BIOTECH, examining its organizational structure, culture, and the products and services it offers. The structure includes the CEO and various departmental divisions, emphasizing decision-making processes and the integration of departments like R&D, IT, and HR. The organizational culture is characterized by collaborative decision-making and a customer-centric approach, which fosters innovation and adaptability. The report breaks down BIOTECH's product offerings into categories such as Protein and Fitness, Personal Care, Nutraceuticals, and Vitamins, aligning with customer needs. Furthermore, a detailed communication plan is presented, outlining goals, activities, and timelines to promote innovation and market expansion, including strategies for product development and sales promotion. The analysis highlights how BIOTECH leverages customer insights and employee involvement to enhance its operations and maintain a competitive edge in the market.

Running head: ORGANIZATIONAL DETAILS
ORGANIZATIONAL DETAILS
Name of the student
Name of the university
Author note

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1. Introduction
The development of the organization, BIOTECH, is dependent on the identification of
the different aspects of change that will help in improving the functioning of the business. The
mission of the organization is to develop products that are safe, effective and affordable with the
view of enhancing customer’s experience of a healthier life. The paper will be focusing on the
identification of the organizational structure, culture and the products and services that are
created by the organization as per the analysis of the needs of the customers. Lastly, the research
will also focus on creating a communication plan that will be helping the business to bring forth
relevant modifications in its systems.
2. Organizational Structure
The organizational structure of the organization consists of the CEO of the business who
takes the overall decisions of the firm’s activities while considering the reports that are produced
by the director executives of South America division, North America division, European division
and Asia Division. It has helped the business in conducting the functions as per the different
market changes in the diverse regions. On the other hand, the R&D, Purchasing, Finance, HR
and IT departments working under the respective regions has helped in undertaking continuous
innovation in the functions that are planned by the business. Decision making functions of the
organization is supported through the knowledge of the internal and external contingencies that
are faced by the business while operating in the diverse markets. The R&D department of the
business has helped in undertaking continuous innovation in the line of products as per the
analysis of the needs of the customers. On the other hand, the IT department of the organization
establishes the link between the organizational management and the customers in order to

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understand their preferences. The data that is collected by the IT department assists the R&D
department of the business in undertaking modifications in the product design. The HR
department identifies the staffing needs of the business in order to support the objectives of the
firm. on the other hand, the finance department helps the organizational management in
understanding the financial position of the business through research on cash flows and
expenditures. It assisted the organization in understanding the key areas where change is required
to be induced in order to enhance the functioning of the business. Purchasing and sales
department of the organization has helped in identifying the resource needs and the capabilities
of the organization while operating in the diverse markets (Tax, McCutcheon & Wilkinson,
2013). Therefore, the integration of the different departments has helped the management in
undertaking proficient decision making in order to enhance the operations.

3ORGANIZATIONAL DETAILS
CEO of Biotech
Executive director of
South America
division
R&D
IT
Finance
HR
Executive director of
North America division
Organizational chart
Purchasing
Executive director of
European division
Executive director of
Asia Division
3. Organizational Culture
The organization facilitated collaborative decision making system through involving the
employees in the process. It has helped the organizational management in inducing positive
culture in the same while operating in the diverse regions. The collaborative decision making
system of the business has helped in facilitating the smooth functioning of the business. On the
other hand, the organization has induced customer-centric culture in the organizational

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functioning, which has helped the same in enhancing the processes through the identification of
the specific inclination of the customers. The understanding of the preferences of the customers
has helped the R&D department of the business in developing products.
The continuous innovation approach of the organization is facilitated through the
understanding of the needs of the customers while operating in the diverse markets. Therefore,
the induction of positive culture in the organizational context and the coordinative functioning of
the workforce with the management while undertaking a decision have helped the business in
bringing forth improvements in the firm’s performance (Zeynep Ata & Toker, 2012). The
smooth functioning IT department of the organization has helped the same in understanding the
preferences of the customers. Understanding the preferences of the customers has supported the
organizational objective of adhering to the healthcare needs while designing and developing
their line of products. It has added to the competitive advantage of the business while operating
in the diverse regions (Spiess et al., 2014).
Active participation of the employees in the decision making and operation processes of
the business has assisted the venture in undertaking the smooth functioning of the same while
operating in the diverse economies. The chief objective of the organization is to sustain in the
competitive markets, which is supported through continuous innovation and Customer- Centric
approach of the same. On the other hand, the active involvement of the employees in the
processes that are designed by the organizational management has helped the business in
undertaking the smooth functioning of the systems.
4. Breakdown of Products and Services

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The different products that are developed by the organization are Protein and Fitness,
Personal Care, Nutraceuticals, Vitamins and Food Supplements as per the identification of the
requirements of the customers. The products that are developed by the organization are based on
the customer centric needs, which have helped the business in undertaking continuous
modifications in the business models. The involvement of the employees in the different
processes that are designed by the business management has helped the same in undertaking the
smooth functioning of the product development and operations (Meng et al., 2018). The
identification of the need of the customers and thereby framing the business propositions has
provided the venture with a wider scope of expanding in the international markets.
5. Communication Plan
Goals Activities Timeframe Communication
medium
Rationale
Promote innovation
in the products
1. Analyzing the
reports that are
developed by
the IT
department of
the business to
identify the
requirements
of the
2- 3 months Emails, Social
media platforms
The innovation in
the line of products
will be helping the
organization in
gaining a
competitive
advantage in the
market over the
existing players

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customers
2. Undertaking
an analysis of
the required
funds in order
to support the
development
of the new line
of products as
the business
offering
3. Making the
R&D
department
aware of the
different
changes in the
needs of the
customers
Formulation of a
promotion strategy
in order to expand
the organization in
Saudi Arabia
1. Consultation
with
promotional
and advertising
7- 9 months Emails,
newsletter,
social media
platforms
Market expansion
will be helping the
organization in
upholding the
efficacy of the

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agencies
2. Making the
sales
department
aware of the
objectives of
organizational
growth
business sustenance
while designing the
products as per the
needs of the
customers.

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References
Meng, F. J., Shwartz, L., Galambos, G., Su, Z., Zheng, J., Xu, J., ... & Liu, X. (2018, March).
Opportunities and Challenges Towards Cognitive IT Service Management in Real World.
In 2018 IEEE Symposium on Service-Oriented System Engineering (SOSE) (pp. 164-
173). IEEE.
Spiess, J., T'Joens, Y., Dragnea, R., Spencer, P., & Philippart, L. (2014). Using big data to
improve customer experience and business performance. Bell labs technical
journal, 18(4), 3-17.
Tax, S. S., McCutcheon, D., & Wilkinson, I. F. (2013). The service delivery network (SDN) a
customer-centric perspective of the customer journey. Journal of Service
Research, 16(4), 454-470.
Zeynep Ata, U., & Toker, A. (2012). The effect of customer relationship management adoption
in business-to-business markets. Journal of Business & Industrial Marketing, 27(6), 497-
507.