New Venture Management: Birdsnest's Small Business Growth Plan

This report outlines Birdsnest's plan to expand its online women's fashion retail business. It details the company's background, new business idea focused on online marketing, and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The report highlights the company's aims and objectives, including promoting products through social media and increasing customer awareness of new collections. It also discusses key marketing strategies, utilizing the 4Ps (Product, Price, Promotion, Place), and the business planning process, emphasizing the importance of setting objectives and evaluating alternatives. Furthermore, the report covers the financial and operational strategies, risk management approaches, and implementation/control measures necessary for achieving the company's goals. The conclusion emphasizes the potential for Birdsnest to expand its business through online marketing and promotional strategies, building a strong customer base and brand image.

Small Business & New Venture
Management
Birds nest

Table of Content
• Introduction
• Outline of business
• Background of new idea/business
• SWOT analysis
• Aim and objectives
• Marketing strategies
• Business planning process
• Financial strategy
• Operational strategy
• Risk management
• Implementations/ control
• Conclusion
• References

Introduction
• This presentation is based on birds nest is online retailer store of clothing
which is based in Australia.
• To expand business operations this company develops a new business
plan.
• This will help in increasing sales as well as revenue of the company.
• In today’s competitive market it becomes very important for the company
to develop a great business plan.

Outline of the business
• Birds nest is Women’s fashion store that offers a wide range of clothing to
customers.
• People can shop women’s fashion and clothing product online at
Birdsnest.
• This organization wants to expand its operations and presence in the large
marketplace to achieve high growth by developing a new business plan.

Background of New idea
• To expand business activities and operations at large scale Birds nest
develop a great business plan in which it gives high focus on marketing
strategies and online promotion of its products and services.
• In new business idea, Birds Nest uses online marketing methods by using
multiple sources like social media, online sites and different marketing
sites for products and services.

Swot analysis
• To achieve set target it is
important for Birds Nest to use
SWOT analysis that helps in
analyzing strengths, weakness,
opportunities, and threats in new
business idea.
• With the help of SWOT analysis
Birds Nest can develop a great
business plan to achieve the best
result.

Aims and objectives
Aims: For having better business growth and covering large market share,
Birdsnest wants to promote its business products by taking help social media
sites.
The most important aim of new business idea is to make people aware about
new collection of organisation.
Objectives: Some most important objectives of new business idea of
Birdsnest are follows as under:
 To promote business products via online social media sites
 To increase customer line of organisation
 To Make people aware about new collection and discounting offers of
business enterprise

Marketing strategies
• Birdsnest focus on 4P’s of marketing such
as product, price, promotions and place.
• For maintaining long term presence in
market it is important for Birds Nest to
use online marketing strategies in new
business idea.
• 4P’s of marketing is best way to grow
business operations.
• It help in attracting huge number of
customers towards the women’s
clothing.
• Birds Nest can use great digital
marketing strategies that help to
enhance sales and revenue.

Business planning process
• The business planning process is written concept that helps Birds Nest to identify
actual weaknesses and strengths of the plan.
• To achieve high growth and success it is necessary for Birds Nest to use effective
business planning process that involved both internal as well as external elements
that help in business expansion.
• There are various process involved in business planning which as below:
Business idea
Set objectives
Planning premises
Identifying alternatives
Compare alternatives
Select alternatives
formulate plan
Evaluation and control

Financial strategy
• It is basically a strategic
plan through which Birds
Nest can organize a plan to
finance to achieve best
outcomes.
• With the help of financial
strategy Birds Nest can
utilize its available funds in
a proper way to attain set
target.
• Balance sheet of Birdsnest
help in new business idea
to attain high growth.

Operational strategy
• There are various different methods are used by Birds Nest to reach a set
target in certain time.
• By using operational strategies Birds Nest can use its available resources in
most appropriate manner.
• With the help of operation strategies, Birds Nest can perform its functions
in a systematic manner that help in attaining best outcomes.

Risk management
• To attain high growth and success
it is highly important for Birds
Nest to use risk management that
help to monitor, control and
impact of risky activities.
• Birds Nest is an online store that
can face several risks that can
impact negatively on its
performance and position.
• With the help of risk
management, this company can
control chance of risk.