Strategic Development and Planning: Birmingham City Festival Proposal

This presentation outlines a strategic development and planning proposal for a new city-wide festival in Birmingham, commissioned by Birmingham City Council. The proposal focuses on a food-centric event, analyzing the potential management issues in both the planning and execution phases. The presentation covers key areas such as festival and brand identity, event location, and program development. It also explores critical aspects like stakeholder management, risk mitigation, and public sector policies. The proposal provides detailed recommendations for effective event management, including branding, venue selection, stakeholder engagement, and media outreach. Furthermore, it addresses potential challenges such as overspending, technical errors, and miscommunication, offering solutions to ensure a successful and sustainable event. The presentation also considers how to attract tourism and enhance the city's economy through this new festival.

City-wide festival for
Birmingham City Council

Overview
 Development and Planning of city-wide festival
for Birmingham city
 Birmingham city famous for its colorful festival
 The events take place throughout the year
 The range of event starts from exhibitions and
arts, food, sports, concerts, theatre, etc.
 Our focus is “Food” for the event conduction

Strategic development
 Automation of events
 Solutions are
intertwined
 Lowers the manual
tasks
 Easy management
 Improve experience of
the attendees
 Improved Future
experience
Proper budgeting of
the event
 Cost saving in
venue price
 Control on
overspent
Meetings alignment
 Accuracy in the
event
 Risk mitigation

Planning of new event
 Setting the aim of the event
 Setting the timeline of the event
 Planning of the budget
 Finding the appropriate venue
 Selecting the management tool
 Finding the vendors of the event
 Engaging the associates of the event
 Arranging campaign for marketing

Management Issues in event management
 Over Budget
 Inappropriate venue selected
 Technical errors and unavailability of IT experts
 Add-ons Raise in costing at planning phase
 Unavailability of all the items of the event
 The preparation of food item may not start at
the designated time
 The time delayed in presentation of the food
items

Contd…
 The event can lag behind the schedule
 Fault in registration table operations
 Unattractive front desk of the venue
 Improper management in cleanliness of
the counter
 All the stakeholders may not be attended
at the event
 Miscommunication with stakeholders

Contd…
 Wrong interpretation of the
stakeholder’s influence
 Wrong understanding of stakeholder’s
need
 Poor management of the resources for
engaging stakeholders
 Poor communication between the
stakeholders
 Lack of media engagement in the event


Issues in planning phase
 Limited details about the exact location of
the venue
 The travel planning may get distorted
 All the members of the team may not have
the convenience of travelling to the venue
 The incomplete information availability to
the planning team about the amenities of
the venue

Contd…
 Limited space for accommodation of all
the team members.
 Electronic miscommunication
 Improper distribution of tasks at the
planning time
 Incomplete demand of the stakeholders
 Disturbance in scheduling tasks as per
the team members

Issues in the Execution Phase
 Running behind the schedule
 Difference in opinions between the team
members
 Unavailability of team skill together
 Poor defining of the objective to the
members
 Over spending the budget
 Poor attention to the stakeholders
 Malfunction of the kitchen equipment

Contd…
 Unavailability of fresh raw materials
 Lack of accountability
 Poor risk management techniques
 Different outcome of the food item as planned
earlier
 The head chef may not show up at the event
 Miscommunication between the team members
 Unhappy stakeholders from the store
presentation

Recommendation
 Proper branding of the team
 Attractive logo and slogans
 Documented details about the location of
the event
 Pre- booking of the spot for the store
 Reaching the venue with the team one
day early
 Preparation of attractive content about
the brand by professionals