Project: Eco-Tourism to Attract Tourists to Birmingham & West Midlands

This project outlines a plan to attract more tourists to Birmingham and the West Midlands by focusing on eco-tourism, specifically by offering vegan and vegetarian food options. It includes an audit of current tourist offerings, identifies gaps and opportunities for eco-tourism implementation, and proposes services tailored to a specific target market. The project details promotion channels like YouTube, Facebook, and Instagram and suggests metrics to assess progress over six months to a year. Project management techniques are employed to ensure effective delivery, aiming to enhance sustainability and cater to the growing demand for vegan-friendly hospitality services, ultimately positioning Birmingham and the West Midlands as attractive destinations for eco-conscious travelers. The project will be available on Desklib, a platform offering study tools and resources for students.

Product Theme

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Audit of current offerings and attractions for tourists.................................................................4
Gap and opportunities considering implementation of Eco- Tourism.........................................5
Services implementation..............................................................................................................6
Target market offerings...............................................................................................................6
Channels used for promotions.....................................................................................................7
6. Metrics used to assess progress over a 6 month to 1 year period............................................8
Project management techniques and reflective analysis..............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Travel and tourism are defined as the traveling for business or leisure for accommodating
the various facilities provided within the sector (Kazandzhieva and et.al., 2019).

The report will analyze that the pitch project will provide the audit of current offerings
along with the gaps and opportunities to be identified. The target market will be analyzed along
with the idea of Eco — friendly tourism to be taken place for the service or provision of the
vegan or vegetarian food for the tourist places like Birmingham and West Midland. Metrics will
be used to assess the progress over a 6 moth or 1 year period. Various project management
techniques will be used for the project to be delivered effectively and beneficently in significant
manner
Audit of current offerings and attractions for tourists
Briningham and West Midlands in UK are evolving towards adopting eco-tourism
rapidly among recent time competently for creating tourist attraction significantly on extended
paradigms. The cities within UK are highly eco friendly in world, where eco tourism has taken
huge rise for engaging tourists in high potential services catering towards new functional
working parameters. The vegan and vegetarian dishes are more environmental friendly and based
on specific new requirements among tourist, which further enhances scope for extended working
towards larger potential growth. Recently eco tourism services offering within UK are less
potential, and need to be further advanced on with changing pace of time for higher working rise
diversely. There is optimistic rise within demands in UK, to further segment potential growth
and also evolving efficacy to determine new preferences among competent scope actively.
Furthermore, Eco tourism has varied vision and paradigms, on which Vegan friendly food
services enhances preferences for extended new domains for serving tourists practically with the
best potential growth. There will be also specific aspects connected to deliver huge scale tourists
preferences, which will potentially shape up expertise dynamically on extravagant pace actively.
While audit of current offerings, and attraction for tourism who look for vegan food
options and Eco friendly services are less which makes it vitally crucial to develop fundamental
rise. It can be also analysed that vegan food requirement, will enable Eco tourism services to be
expanded within Briningham and West Midlands where London hosts large number of tourisms
within recent time period. Current offerings for Eco tourism has high scope, for significant
tourism services to be further expanded on for larger new hospitality services rise. Furthermore,
usage of Eco friendly services will create sustainability to be further evolved and create
awareness for extended parameters among tourists. Also, exponential development of sustainable

hospitality services will enable tourists to potentially enjoy scope for expertise oriented services.
There has been significant aspects, where vegan food is highly demanded among tourists within
travel purposes which further has raised demand for healthy hospitality services functionally. By
adopting new scale vegan food offerings to tourists, Eco tourism will be further expanded on
larger vivid grounds for serving people with new authentic services.
Gap and opportunities considering implementation of Eco- Tourism
The eco tourism has varied gap and potentialities, which needs to be considered while
implementation of new services within hospitality for larger extended tourists within recent time
period dynamically. It has been found that recent gap analysis heads on focus towards eco
tourism services where London tourists feel lack of vegan food options at hospitality. This heads
on scope for implementation of new vegan food services and hygienic sustainable goals, which
further rises productive benchmarks. There is significant opportunity for eco tourism to further
take active shape, bring on creative advancement for extended tourists and deliver huge
competent functional growth. It also explains that Eco- tourism advances scope for tourists to
develop specific rise in engaging vegan friendly food, where it will potentially develop stronger
market base parameters on extended new competencies rapidly. Furthermore, adoption of eco
tourism holds high potential goals within hospitality frameworks at Birmingham and West
Midlands. UK iams to fast adopt new sustainability services, for catering to determinants among
extended new tourists attractions which will further determine higher goals within extended
growth period.
Considering implementation of Eco tourism, planned up implementation for larger scale
functional expansion towards sustainable services and best vegan food it will be able to further
cater to new competent advancement for higher promotion. Furthermore, there is also huge scope
for hospitality centres to further develop sustainable travel services, create awareness among
tourists for determined growth rise in new vegan food options for people to enjoy. This further
raises specific focus towards derived new optimistic parameters catering to leveraged functional
growth within sustainable travel services. Eco tourism will develop strong grounds for enhancing
new scale hospitality and tourists attractive services for gaining larger scale rise on tourists,
which keenly forms leveraged rise for higher productivity.

Services implementation
Birmingham and West Midlands, in UK are proceeding to develop vegan food services
available for tourists while adopting Eco-tourism and extended public promotions for
strengthened working productivity. Services will be served with high precaution to keep tourists
hygienic and safety standards optimally advanced while serving the best vegan food available to
them. Restaurants and hotels at Briningham and West Midlands, will be serving the best vegan
friendly food options for extended tourists attractions for larger functional growth specifics.
Services will be more promoted towards new tourists, by bringing on latest online social
platforms promotions worked on and determine higher scale rise on vegan friendly food options
available for extended tourists specifically. Ideas of Eco-tourism and services implementation
will deliver huge expertise functionally for attentive growth targets to be engaged on for larger
extended group of tourists. It furthermore, also raises environment consistency to be maintained
and evolved on for technical huge expansion regarding new hospitality services for catering to
huge business paradigms functionally.
Eco tourism services is also responsible towards providing services to tourists, where
improving wellness within hospitality parameters is there fr strengthened new functional rise.
Idea of vegan friendly food adoption, determines new scope for higher scale tourists engagement
and also creating the best attraction services catering to huge optimistic vision significantly. This
will enable vegan requirements to be met by people at Brimgingham and derive sustainable
hospitality services to be worked on strategically for higher business avenues activities diversely
within hospitality parameters. This further also correlates functional focus for primitive working
efficacy, on which hospitality services forms specific rise on higher evolvement on sustainable
travel options. Tourisms can enjoy vegan food options, and varied range of services catering as
per latest preferences which further forms specific scope rise for larger scale productive services.
Vegan friendly food options, will be also served with the best vision to determine scope of
healthy cuisine, where hospitality services have to be practically evolved for larger project
successful benchmarks development.
Target market offerings
The target market for recent adoption towards new scale vegan food services options for
eco tourism aims to carter tourists, who come to UK for enjoying vegan friendly meals within
hospitality parameters. Behavioural targeting, is one of the best aspect which has been followed

regarding developing base for target market offerings where vegan food choice is one of the
specific parameter. This can be also understood to be highly crucial, where target market
offerings plays crucial role for strengthening vital expertise and new competent vision evolved
on larger scale parameters actively. Target market which is based on people preferences, where
tourists who prefer to enjoy vegan friendly food and high culinary food options based on travel
options. The target market selection is based on scenario, where it can be understood that target
market is specifically essential for strengthening tourism services actively on wider horizons
practically. Also, vegan friendly meals and culinary services holds huge scope for travellers to
enjoy new scope for strengthened functional goals for competent vision significantly. This
further also correlates towards determining business goals, adapting the best parameters for
expanding eco tourism within all phases which develops huge scope innovatively. It can be also
understood that Eco tourism services, and hospitality travel goals further forms competitive
scope for UK cities to practice on changing pace. This further also correlates towards
determining vision oriented parameters for extended scope, on which vegan friendly food
options will enhance higher scale rise in evolvement. Target market will be served with legumes,
such as peas, green leafy vegetables and fruits and alternatives such as soya milk, coconut milk
and almond meal. Furthermore, adopting new food options will enhance operative rise on
extended channels for catering to huge tourists requirements for extended preference group on
higher vision domains. Eco- tourism, and usage of vegan friendly food options availability for
tourists will enable new functional services to determine optimistic parameters actively. It can be
also analysed that creative advancement, and innovative travel services by adopting eco tourism
will enhance operative vision for larger extended parameters among competent new vision.
Channels used for promotions
There are various channels which will be used for promotional aspects of new service
launch within tourism aspects in eco tourism parameters, to determine larger pace goals actively
on extended scope competently. Youtube, Facebook and Instagram are some of the most prime
vital channels used on for vital social media promotions for adopting towards new scale tourism
services expansion. Furthermore, adopting the best media of promotional aspects enhances
operative scope for travel services to be worked on effectively which further opens up platforms
for tourists. It has been also identified that, channels adoption and functional utilization of best
keen parameters will further shape up critical growth to gain wider segments among tourists who

look for vegan friendly meals. Also, restaurants and hotels at Briningham, West Midlands aim to
evolve on extended paradigms to develop functional rise on operative scope for larger scale
growth among tourists visiting UK within recent time period. Channels used such as digital
promotions and functional rise on opened up scope for segmented rise, towards gaining attractive
new tourists which further forms strong pace significantly. Also, deriving exponential growth
worked on for larger scale efficacy opens up pathways to further bring on functional rise for
larger extended tourists. Vegan friendly meals hold huge scope for travel companies to enhance
their vital business framework and vitally pool in new scale rise, which will actively gain higher
goodwill on services to further gain huge scale reach actively. Also, potential utilization of new
scale promotion techniques for spreading message of Eco tourism and sustainable potential
utilization of new functional rise, will develop stronger hospitality services to evolve.
Furthermore, there has been significant growth rise towards determining new scale operatives for
scaled up expertise evolved on new parameters which further forms competent vision
operatively. This holds huge scope for companies to deliver huge goals, and significantly
promote operative rise on extended functional scope within higher profitable targets functionally.
Also, utilizing best vision oriented paradigms, and segmented rise towards determining huge
scope for higher profits on functional working grounds for significant hospitality services
engaged on new optimized paradigms systematically.
6. Metrics used to assess progress over a 6 month to 1 year period
There are two main metrics which are used for the Eco — tourism to attract tourist to
Birmingham and West Midlands. This will help in progressing over the product which is taken as
provision of vegan and vegetarian diet food to be provided to the consumers at large scale. This
product which is being introduced will help in assessing the progressive manner in which the
product will attract large amount of customers and this will ensure that te customers are engaging
in buying the vegan and vegetarian diet food as this will be provided to the customers so that
large frame of tourist are attracted towards these two places (Aksoy and et.al., 2019). The main
aim to assess progress over 6 months to 1 year is applicable as the new product which is
provision of vegan and vegetarian food to the customers is being provided at these tourist places
so that they are attracted more and the pay there visit more to the West Midlands and
Birmingham.

There are two main metrics which to assess progress over 6 moths to 1 year. These metrics are
described as follows -
 Increase or decrease in number of tourist — The innovation of new product when
launched for the tourist places will help in assessing the progress whether there has been
increase or decrease in the number of tourists visiting the places West Midlands and
Birmingham (Agyeiwaah and et.al., 2017). This will help in evaluating the scale of
individuals who are consuming the vegan and vegetarian diet food.
 Sales of vegan and vegetarian diet food in past 6 months — The sales of vegetarian
and vegan diet food services in the West Midland and Birmingham has become stable as
there are more number of vegan diet food consumers and this will help in progressing and
bringing new strategies so that the sales of the Eco — tourism aspects increases along
with profits achieved (Frazier and et.al., 2017).
Project management techniques and reflective analysis
The project management technique of Gant Chart will be used to determine time target
for all activities functional pace and determining huge scope for successful implementation of
new strategies actively. There has been huge functional rise worked on, where Brimhingham
aims to vitally serve tourists with the best healthy vegan friendly services adopt new scale rise
for extended new scale growth. This further will develop project management technique to
enhance new vision, and largely deliver the best project outputs based on longer time frame goals
actively towards new scale working horizons.
Gant chart of all activities

Reflective analysis
While timely completing research, I was able to evolve towards new practical skills
widely and enhance operative working vision for significant larger scope on functional working
engagement actively. To complete new determinants, and work on towards new skills there has
been competent rise on professional quality benchmarks which further expanded scope to be
successful on timely completion of all responsibilities. This further also evolved my
competencies, skills and active vision to significantly gain expertise larger scale growth rise
within team working operatives dynamically. It has been also found that my research skills,
analytical skills and management operative specialization has been significantly evolving for
optimistic functional growth rise on new targets. My experience signified huge scale operative
rise on leading my responsibilities attractively and leveraging creative abilities to be segmented
on new working grounds diversely. I have been also able to enhance optimistic working efficacy,
evolve on operative rise for developing success among future projects and catering to huge new3
vision oriented goals for connecting towards new pathways.
CONCLUSION
Thus, it is analyzed from the above report that the pitch project has provided the audit of
current offerings along with the gaps and opportunities being identified. The target market was
being analyzed along with the idea of Eco — friendly tourism to be taken place for the service to
be provided for the vegan or vegetarian food for the tourist places like Birmingham and West

Midland. Metrics were used to assess the progress over a 6 moth or 1 year period. Various
project management techniques were used for the project to be delivered effectively and
beneficently in significant manner.

REFERENCES
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Hosseini, S. M., Paydar, M. M. and Hajiaghaei-Keshteli, M., 2021. Recovery solutions for
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Kazandzhieva, V. and et.al., 2019. E-tourism: Definition, development and conceptual
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