Bisleri International: Strategic Market Entry Report for UK Expansion

This report, addressed to the Chairman and Managing Director of Bisleri International, evaluates the potential for Bisleri to enter the UK bottled water market. It begins with an executive summary highlighting the opportunity and the report's structure. The report then conducts a macro analysis using the PESTLE framework, assessing political, economic, social, technological, environmental, and legal factors within the UK. Following the macro analysis, the report provides insights into the UK's bottled water consumption, market size, and key players. It then details Bisleri's segmentation, targeting, and positioning (STP) strategy, considering demographic, geographic, and psychographic factors. The report also outlines proposed market entry strategies, including white-label solutions and the establishment of the Bisleri brand. Furthermore, it analyzes the marketing mix (4Ps) tailored to the UK market, and concludes with a reflection on the overall strategy and recommendations for Bisleri's international expansion. The report emphasizes Bisleri's existing strengths, such as its brand recognition and distribution network in India, and adapts these to the UK market context.