Bites and Bowls: A Comprehensive Business Plan for London Cafe

This report presents a comprehensive business plan for Bites and Bowls, a cafe startup in London focused on serving healthy and delicious food. The plan outlines the company's vision, objectives, and operational strategies, emphasizing the use of natural and organic ingredients to promote a healthy lifestyle. It includes a market analysis, identifying target customers based on demographic and physiological factors, and details strategies for growth, funding sources, and financial projections. The report also incorporates STP analysis to effectively segment, target, and position the cafe within the market, as well as Porter's generic competitive strategies to achieve a competitive advantage through cost leadership, differentiation, and focus. Furthermore, it addresses potential issues and challenges for business success and development, providing a roadmap for Bites and Bowls to achieve its mission of becoming a leading food provider in the UK market while maintaining profitability and contributing to social welfare.

Entrepreneurship

INTRODUCTION
This report aims to provide a whole planning for business setup. Market is cover with
many business organisation who sells different product and service and keep customer satisfy by
providing their needful goods. An organisation leads to attain many market opportunities as well
as while looking for growth and expansion(Sahlman, 1997). This require proper formulation of
strategies and factors that could cover the risk and promote great profitability. This report is
going to create an effective business plan which will showcase the overall vision and functioning
of Bites and Bowls. It would be cafe which will serve healthy and delicious food. Therefore,
it is necessary to present all the details and set strategies for growth and development. All these
strategies will provides with the evidence through relevant theories like BCG matrix and STP
analysis. Also, the report will cover cost and financial stability through deter,mining profits and
preparation of cash flow.
MAIN BODY
TASK
Business plan
It is an effective document that sets targets for business and its people. It is a document
which consist all the essential details of business in a structured way and gets updates as per new
policies and expansion (Business Plan, 2021). A business plan is vital part for vision which
clearly explained the objectives and regulate it all over company. It works as a plan and path
that must be combines and performed together.
Executive summary: Bites and bowls is a cafe which will be operate in London, UK.
The company has its vision to provide quality and delicious food by considering all the health
concerns. There are a lot of functions perform by the organisation in relation to sustainable
development and keep the environment protected. Bites and bowls works on local level at initial
stage and look forwards for the growth through social media presence (Abrams, 2003). Bites and
bowls has effective resources and require all the man and material on point in order to drive
business functions as per desired objective. The cafe targets customer mainly above the age
group of 13 that target young youth which will be beneficial for companies growth.
Business description: Bites and bowls is cafe which is going to established in London,
UK. The company is a sole proprietorship which makes the entrepreneur liable to attain all the

profits and losses without any share. The cafe will provide delicious goods by using natural and
organic ingredients that provide a superfine taste which will be good for health and helps in
improving lifestyle. The business has main aim to create a benchmark of social welfare which
keeps people healthy and active.
Objectives: The objective is To deliver food produced with healthy and organic
substances and delicious taste. To achieve large customer engagement and promote brand
awareness. Also, To establish digital presence within one year.
Mission and vision: Bites and Bowls has their mission to be the best food deliver in all
over UK market and achieve maximum 20%of profitability. The company works of the vision of
improving living standards by eating healthy yet delicious food that is good combination of stay
healthy and satisfy one's hunger.
Market information: The company operates in UK market which is the most developed
market. The country is covered with million of people with different culture and taste. Therefore,
Bites and Bowls targets people as per their demographic and physiological factor. It includes
age, culture, religion, taste and income (Honig, and Karlsson, , 2004). The company will serve
food which can be experienced by every income group an satisfy their needs. Whereas, food
menu will consist 100+ dishes for all others who have different choices.
Operational plan: The cafe will have many operations under production department.
There is requirement of at least 3 chefs, waiters and managers who together manage all the food
orders, listen to customers and take bookings. The daily operations includes preparing all the
ingredients as a base with effective cooking techniques that will deliver food quickly. It require
unique cooking methods and a great way of serving food which attract customers. Daily
communication, setting goals, keep employees updated and deliver all the effective guidance to
serve customer best facilities.
Strategy for growth: The strategy for growth is necessary for the company as every
business looks for growth within some time. Bites and Bowls needs to use strategy by putting
investment at right place so that, it would give highest return. Also, there needs to be strategy
about customer satisfaction by delivering products with value. All these strategy will help in
grow by undertaking new product decision, financial strengthening and delivering customer
satisfaction.

Sources for funds: There are many sources available for a business in order to get
monetary funds. Banking institutions, crowd funding, equity shares, angle investors and many
others are effective sources through which the cafe could raise their funds for investing into
market and assets. Banking institution Is the best source which is safe and secure. Also, it could
allow large amount of funds on some percentage of interest. Therefore, it is necessary to raise
loans which require to enable day to day operations.
Financial information: Bites and Bowls is a medium scale company that require good
capital investment to enable operations,gathers resources (All ingredients, equipments and assets,
staff and tools) the cafe require an attractive ambience to make the experience entertaining and
attractive for customer. This require high investment such as $300 (Mullins, and Komisar,
2010). Also, requirement of working capital is necessary for for daily operations and equipments.
The business plan accumulates all the requirement which consist business details those
are required to maintain for growth and development. Therefore, Bites and bowls needs to work
on these plans and exercise required activity as made in plan. This business plans includes
mission and vision of company on which the cafe needs to focus only on work strategy.
STP analysis:
This analysis is based on market function. This helps the organisation to serve the
customers in an effective manner. This model is used by the business in order to select the
potential customers. This will helps in maintaining market competition by targeting customer
and set brand position. It is market-based approach which ascertain right delivery of product at
right place. Bites and Bowls needs to makes specific choice of target market in order to keep the
business In favour of profitability.
Segmentation: This factor consist decision of regulating product and services into
different types of market. As one product cannot be fit to the demand of others needs. So that, it
is necessary to segment or divide markets and customer as per their demographical or
physiological factors (Wuryandani, Ismoyowati, and Nugrahini, 2018). These factors involves
age, income, lifestyle, gender and culture. Bites and Bowls segment its potential customer as per
age, culture and income. The cage will provide food according to culture and different taste.
Targeting: This factor describes the analysation of the potential market. The
organisation needs to look at profitability and response of potential customers. This will help to

Segmentation: target the most potential ones who gives more sales and profits. This
will be done through analysing customer actions and their demands by focusing on target groups.
Bites and Bowls has main targets are young groups who are more into parties, gatherings and
get together, this will enhance their reach by serving delicious food which would not harm their
health at some extent.
Positioning: this factors involves brands positioning into market. People usually do not
trust on new business firms in order to demand for products through online sources. So that, in
order to target the customer, a well brand name and positioning of products and service must be
required. Bites and bowls could amplify this factor through serving quality foods so that, one
customer will get a nice experience they will surely do mouth publicity. Bites and Bowls could
enable great marketing factors which promote and advertise products to the valuable customer
and being active is the foremost necessity for the cafe.
This analysis has helped the company to identify most potential customers. Bites and
Bowls could easily distinguish between customer and their preferences. It is a great way to
explore market and deal in products which are most in demand. Therefore, the cafe will be far
away from wastage of resources and manpower and only focus on potential customers.
Porters generic competitive analysis
This strategy helps the company to analyse organisation position into the market. The
company must take effective decision which could set a marl for the customer by giving
valuable products but with affordable and reasonable prices (Tanwar, , 2013). Through this
analysis, a company could take competitive advantage which is necessary for the new start up in
the retail industry. Bites and Bowls needs require these strategies of growth and development in
the long run. It helps to take decision of investing money into best resources and where to focus
in the market.
Cost leadership: This factor requires to set out a low cost producer in the industry. The
business needs to be cost effective in order to lead the market. This strategy involves taking
effective decisions over resources and utilise the monetary in such a manner that results in low
cost production. Customers wants money what satisfaction and they will not be ready to pay a
high price for products comes under perfect competition. (Ormanidhi, and Stringa,2008) As
Retail Industry is scattered all over the economy which would satisfy customers need. the new

start-ups needs to be focus on their cost of production in order to sell products at reasonable
price. It will allow lo pricing policy and increasing market share value. The much organisation
self product at lower price on the more customers will take interest in it. It is a growth strategy
for bites and bowls in order to ascertain market potential.
Differentiation strategy: this strategy is essential for the organisation as it make the company
different from others. A business needs to be unique and rare while serving products or service in
to market so that it could undertake a new image and customers. It involves unique product
decisions which create differentiation in one companies product and others. Therefore, this
strategy focus on regular Innovation and good research and development. In order to be unique
from others, bites and bowls must have differentiated products that are not easily found in to
market. For that instance, the cafe needs to use effective marketing strategy in order to make
customer familiar about differentiated products and grab their interest towards new product
features and usefulness.
Focus: under this strategy, the organisation will put emphasis on niche market segment and
focus on building potential customers of that market. The company will analyse all the potential
competitors and market share of the particular market in which they are focusing on. It will set a
target for the organisation to grab that market and focus on building a well image. It is not all
about focusing on the niche market but also to provide effective products and services that could
add something extra for organisation productivity and success(Karnani, 1984). The cafe will
target London Market and serve a healthy yet delicious food which keep the customer loyal and
retain for company's product.
These strategies evaluated that a business could only be successful through less price in policy,
unique products and focus on potential market with adding something extra. Therefore, the cafe
must use this strategy as a roadmap of their growth and development.
Financial analysis:
cash flow

break even point
Issues for business success and development
In business growth and development coma there are various issues that could be faced by
Organisation in order to promote growth and development with an organisation. As businesses
are worked under dynamic environment where there are several new trend and market
opportunities arise. In new start-ups business mainly face problems and challenges in order to
grab customer attention coma enhance brand reach and involved social presence. Bites and bowls
might face various issues which are discussed below:
Diversify customer needs: it is the main concern for the organisation as business environment is
dynamic which leads to create new demand everyday. The customers following friends and have
different reference which could affect the potential of organisation. It is difficult Tu adjust in in
the dynamic environment for new start-up as they are reaching to the Heights step-by-
step(Crane, and.et.al, 2019). Therefore, the continuous Trends will lose profitability and
productivity both as it is necessary to take time for every other stage of growth and development.
Bites and bowls needs to undertake effective strategies to cope up with different customer needs
and ascertain them at initial level. The cafe could analyse what customers prefer before heading
to new product.
New competitors: in this current competitive and dynamic environment, there are a lot of
competition arrive in Retail Industry. Every business works to attain great level of profitability
which is possible in in retail sector. Therefore, food and cafes are rapidly growing in UK market
as people love to explore new areas and spend the time into cafes. This create high demand
among customers to choose the most effective one in terms of price from a product or services
and quality. Bites and bowls have many competitors which analyse before making any strategies.
Therefore the cafe insurance competitors action and then take a move which will be more
superior into market.
Cultural issues: by setting up a new business into market the organisation may face cultural
barriers and issues while serving products and hiring people will stop these issues create hurdles
in maintaining good relations in to market(Christmann, and Taylor, 2002). The company needs
to adopt diversify the environment in which all the people belong to different culture could

survive and work. Therefore, customers have also different kinds of culture and ethics which
needs to be adopted by Organisation in order to avoid discrimination and provide fair services.
For that instance, the cafe use dishes in the menu which belongs to different cultures and search
something for everyone.
CONCLUSION
The report has concluded that a business plan is a mandatory document for organisation to plan
and organised essential requirements in a document. This business plan shows all the business
details and mission and vision to be worked on in the future. Therefore, it showcase market
potential through STP analysis and growth strategies through porter generic. this both analysis
helps the new start-up to identify their potential customers and how could be a market leader
respectively. Also, there are many issues identified in terms of growth and development of
organisation. This issues must develop critical and complex factors into the internal and external
factors of business environment. As competition and cultural barriers are the most influence one
which needs to be overcome by effective Strategies and planning organisation operation
effectively. Report has concluded with cash flow analysis and break even point which provide an
insight about an estimated expenditure of chosen business. Therefore, all the business plan must
be performed accurately as according to the strategies in order to secure long term existence and
market growth.

REFERNCES:
Books and Journals:
Abrams, R.M., 2003. The successful business plan: secrets & strategies. The Planning Shop.
Christmann, P. and Taylor, G., 2002. Globalization and the environment: Strategies for
international voluntary environmental initiatives. Academy of Management
Perspectives, 16(3), pp.121-135.
Crane, A., Matten, D., Glozer, S. and Spence, L., 2019. Business ethics: Managing corporate
citizenship and sustainability in the age of globalization. Oxford University Press, USA.
Honig, B. and Karlsson, T., 2004. Institutional forces and the written business plan. Journal of
management, 30(1), pp.29-48.
Karnani, A., 1984. Generic competitive strategies—an analytical approach. Strategic
Management Journal, 5(4), pp.367-380.
Mullins, J.W. and Komisar, R., 2010. A business plan? Or a journey to plan B?. MIT Sloan
management review, 51(3), p.1
Ormanidhi, O. and Stringa, O., 2008. Porter's model of generic competitive strategies. Business
Economics, 43(3), pp.55-64.
Sahlman, W.A., 1997. How to write a great business plan.
Tanwar, R., 2013. Porter’s generic competitive strategies. Journal of business and
management, 15(1), pp.11-17.
Wuryandani, S., Ismoyowati, D. and Nugrahini, A.D., 2018. STP analysis in marketing
pigmented rice as functional food. KnE Life Sciences, pp.128-135
Wuryandani, S., Ismoyowati, D. and Nugrahini, A.D., 2018. STP analysis in marketing
pigmented rice as functional food. KnE Life Sciences, pp.128-135.
Online
Business Plan, 2021. [online] Available through:
<https://www.investopedia.com/terms/b/business-plan.asp>