Bites Healthy Foods: Restaurant Business Plan - Healthy Food Focus

This document presents a business plan for "Bites Healthy Foods," a restaurant in London specializing in healthy food options. It addresses the market opportunity arising from increased health consciousness post-pandemic and the disruption in the food supply chain. The plan includes an industry analysis, examining the threat of new entrants and substitutes, and the bargaining power of customers and suppliers. It also identifies key competitors like Alpha café, Croma Lounge and Nutrifit and outlines strategies for differentiation, focusing on pricing and online presence. The operational aspects cover supply chain management and revenue generation through online and offline platforms. The management team's skills and experience are highlighted, and the marketing strategy emphasizes the Four P's: product (healthy, nutritious meals), price (affordable options), promotion (digital marketing), and place (restaurant and online ordering). The financial section details the sources of funds, including loans and personal savings, to support the business's operations and expansion. Desklib provides access to similar business documents and solved assignments.

BUSINESS PLAN TEMPLATE: THIS TEMPLATE MUST BE USED FOR THE ASSESSMENT. YOU MAY INCLUDE PICTURES TO
IMPROVE THE PROFESSIONALISM OF YOUR WORK
BUSINESS DESCRIPTION / MARKET OPPORTUNITY
Business may be defined as the enterprise unit that an entrepreneur setup in order to earn profit. It engages in various type
of activities such as such as commercial, industrial and professional. Every business wants to expand its business operations and for that
it requires resources for the smoothly functioning such as finance required, workforce and assets. It is very important for the business
owner to have sufficient liquidity of funds so that it can carry out its functions in a better way. This project report is based on “Bites
Healthy foods”, a restaurant in London Streets that provide healthy food to its customers. Due to pandemic the supply chain of food is
hugely disturbed and it becomes challenging for the restaurant to cope up with this issue. The products that restaurant is serving is full of
nutrition such as Protein salad bowl for fitness freaks and low carb meal combo for weight loss and other healthy food option that are
rich in nutrition. The mission of the company is to make everyone fit and healthy and to develop a healthy lifestyle. Along with profit
making, the aim is to keep the people of UK fit so that can live disease free life. This project report will cover the industry analysis that
will include the competitors and power of suppliers and buyers and how they can affect the business operation. In addition to that, it will
cover the name of its competitors and how they can influence the operations of Bites Healthy Foods. Finally, it will include the source of
finance and opting the best alterative in order to make the business more profitable. The company have the advantage of this industry as
it is increasing rapidly and there are few competitors that may not much affect. It is having the great opportunity that it can seek and
grab so that it can generate higher revenue.

INDUSTRY ANALYSIS
The food industry is one of the largest industries having the 5th rank in terms of production and export. It is the industry in
which companies transforms the raw material in order to convert it into edible items. Companies take the raw material from the farmers
at a cheaper rate and then converts it into consumable products. The supply chain of this industry includes the processing of food,
packaging and distribution. It is very important to ensure the safety and quality of food.
Threat of new entry
The company is having the threat of new restaurants that will provide the same healthy food to its customers. It takes
low amount to be invested to commence the business of this industry. So it is important to produced their items that are
unique in taste along with setting up of effective pricing strategy to face such cut throat competition. The new entrants can provide the
same quality of food that will grab the customers of Bites Healthy Food. It becomes easier for the new companies to emerge in this
industry s there are few barriers. It becomes easy for the firms that they can commence their business by their funds. So it is important to
study this entry as it becomes a threat for the company like Bites healthy foods.
Threat of substitutes
There are various substitutes available in the market in this industry as customer cam switch their buyer to another who
is providing the same quality of food but in a cheaper price. But in case of healthy food there are very few restaurants
that provide the same food but they are also engaging in providing fast food. They are not completely providing healthy

food but there are some items that can be considered. There is not much substitute available of this restaurant as it completely
provides healthy food to its customers. In case of fast food items, there are n number of restaurants and have a cut throat competition
that tries to defeat their competitors. They somehow want to grab the other restaurant customers either by any promotional offer or
providing free dishes on ordering particular item. In ths9i food industry, every restaurant wants to provide better quality of food along
with better customer experience so that they can increase the repeated customer rate. It becomes an advantage for the restaurant as
after the pandemic, people are more conscious about their health and wellness and in order to fulfil their need, this restaurant can
provide with the same food items that can meet the customer needs and want long with better and unique taste.
Bargaining power of customers
Price is the main element that defines the success criteria. So it is very important for the restaurants and hotels to set
an effective price for their food items so that they can attract a large number of customers. The customers are having
the tendency to bargain whenever they are availing any product or service. There are very customers who are price
sensitive so it becomes a challenge for the restaurants to reduce their prices. This may result in lowering their profitability as
they have to decrease their prices especially when the number of customers are in large quantity. In this industry, the bargaining power
of customers is very strong. It is human tendency of the customers that they want the better quality of products, a great experience but
by paying the lowest price. So it is important for the restaurants to set lower prices as compare to its competitors.
Bargaining power of suppliers
It is just opposite of bargaining power of buyers. The restaurants want to buy the raw material from that supplier who is providing
at a cheaper price. It may change its supplier if another supplier is giving the exact material at cheaper price. Companies and restaurants
do not produce their raw material and get food from the external sources such as meat products from butchers and fruits and vegetables
direct from the farmer. Getting the food direct from the farmer, enables the companies to get in a lower price. The manage effectively
analyse the quotation of all the suppliers and opt the best in order to get the quality product but at a lower rate.

Competitive Rivalry: who are your main competitors and how can you differentiate yourself from them
Name of
competitor
Differentiation
Alpha café This café is running in the country form past 10 years and have mastered chef and having their
own online portal for delivering but the key difference is that it provides all types of food such as
fast food, Italian, Mexican but in a healthy manner by using natural ingredients not chemical
based.
Croma Lounge and
healthy restaurant
Croma lounge is somewhat a lounge along with it provide same quality food but at a higher
price. So for Bites healthy food that it will face the competition by setting effective pricing of
their products. Price is the main key driver for the company and can mai9tain a sustainable
position in this industry.
Nutrifit- eat healthy This restaurant is also providing healthy food to its customers but have one disadvantage as it
does not have its online platform for ordering but Bites healthy Food is on every online food
ordering platform.
You may add more names if you wish

OPERATIONS AND MANAGEMENT TEAM
OPERATIONS
The operation is the main process that manager have to maintain and ensures the supply chain. The restaurant takes
the raw material like fruits and vegetables from the farmers daily picked up so that customer gets the fresh products.
Company is having its own van to carry the products from the suppliers so that they can save the margin of supplier in transportation.
There are about 23 person involved in the operations team and are working effectively according to their skills. Some are working in
marketing team and some takes care of the whole management process. The team is chosen in an structured way so that the workers can
perform their duties in an effective and efficient way.
Earning of revenue
The restaurant is working in both online and offline platforms that enables in generating higher revenue. Online platform
allows the customers to order their food direct from their mobile phone. Revenue generation is the main aim for any business and they
use different tactics so that they can attract large number of customers. The restaurant is also providing discount on their items so that
they can invitye more people to have their food that have unique taste and full of nutrition.

MANAGEMENT TEAM
Name Skills What do they bring to the firm
Abc Store manager He is having the experience of 5+ years
in this industry and it can bring new
innovations that would be beneficial for
the restaurant.
Xyz Operations supervisor He is having all the key skills that an
operations manager should have.
XXX Finance manager He is well qualified and have all the
financial diplomas that made him a good
financial manager and advisor. It will
help the firm in keeping the all the
records of transctions.
You may add more names if you wish
MARKETING: The Four P’s must be used to describe your marketing strategy
Product: Brief description of your product
The product that Bites healthy food is providing are the healthy food that are rich in nutrition. The protein dishes include lentils, sprouts
and other protein sources. They are healthier and tastier with low prices. The main aim is to provide healthy food to people so that they
can aware about their health and know about the importance of adopting healthy lifestyle can contribute in living longer and disease
free.

Price: The price of the meals starts from $5 and it is the most affordable meal that any people can afford. The pricing is the main lement
that helps the business in its growth. It will vary from meal to meal and the protein bowl will cost around $15 which is much cheaper as
other restaurants are charging it for $30 around.
Promotional Mix: Restaurant uses various tactics to attract the customer in order to provide better quality of food along with better
taste. The price is the main element that can attract the customer and the prices set for each meal is lower than other hotels and
restaurants. Promotional mix is the combination of various tactics that business uses to attract the customers toward their offerings. It
uses digital marketing to attract large number pf customer by promoting its campaign on social media as most of the audience are
available on social media platform that becomes easy for the companies to attract in a shorter period of time along with cheaper cost.
Place (Distribution strategy): the products are distributed on the restaurants and they have their own platform that enables the
customers to order their food online and can enjoy from their home. For customers, it is the most convenient food to get the food. Along
with this, they provide monthly meal combos to fitness freaks that becomes easy for them to get the right food in a low budget.

FINANCIALS
Sources of funds: There are various sources of fund available in the market such as either they can take loan from private or public bank.
They can also use their own saving to commence business. Bites Healthy food is commencing its business by taking loan from a private
institution of $20000 and $15000 from their own saving. This will help the business in expanding its operations and they can enjoy higher
profitability. Company is having other funds too that they will be utilised in meeting their day to day expenses. As if the company will use
its all savings and invest in the whole business then it will not have the working capital to purchase raw material, payment to supplier
and it may suffer loss due to unavailability of funds. It is the very good step that is taken by the company and it may not face the shortage
of funds in meeting its day to day expenses. The financial advisor had given this suggestion to opt loan and it can enjoy the whole amount
in a minimum interest rate. The main disadvantage of opting this method is that the restaurant has to pay the interest at a frequent
interval though it faces loss. It is the major drawback of this method but it has various advantage too that’s why company have taken this
option.
Use of funds
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Revenue (from
your operations
and marketing
section)
20000 25000 30000 38000 48000 56000
Fixed Costs
(List out your
fixed costs)
10000 10000 10000 10000 10000 10000

Variable Costs
(List out your
variable costs)
3500 3800 5600 5800 8900 9900
Profit 6500 11200 14400 22200 29100 36100
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