Detailed Analysis of Biti's Marketing Strategies and Processes (HND)

This report provides a comprehensive analysis of Biti's, a well-known Vietnamese footwear manufacturer. It begins with an introduction to Biti's, including its history, financial performance, vision, mission, and core values. The report then delves into the marketing concepts employed by Biti's, exploring its strategy-building process, market segmentation, and target market. A detailed examination of Biti's marketing mix, encompassing product, price, place, and promotion strategies, follows. The report also analyzes Biti's micro and macro environments, including demographics, economic factors, and cultural influences. A SWOT analysis is presented to evaluate Biti's strengths, weaknesses, opportunities, and threats. Finally, the report concludes with an overview of Biti's organizational structure and the relationships between its departments. This report offers valuable insights into Biti's marketing approaches and overall business strategy.