BIZ101 Business Communication: Innovative Tools Report & Analysis

This report outlines the implementation of innovative communication tools to enhance workplace motivation. It emphasizes the importance of internal communication, including the use of intranets, chat rooms, and discussion forums, to understand employee sentiments and address organizational challenges. The report includes a resource analysis of four sources, evaluating their reliability and relevance to the topic. These resources cover aspects such as internal communication in retail, strategies to improve workplace performance, employee segmentation and motivation, and the role of intrinsic and extrinsic motivation. The report concludes that effective communication tools, coupled with leadership initiatives, are crucial for employee motivation and organizational productivity. Desklib offers a platform to explore similar solved assignments and resources for students.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Report outline will be used in final report.................................................................................2
Resource Analysis......................................................................................................................3
Conclusion..................................................................................................................................8
References..................................................................................................................................9

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Topic: Implementation of innovative communication tool for the development of
workplace motivation
Introduction
Workplace motivation is important for the employees of the organisation. In most of
the cases, the interaction between employees and managers and administrators is important
and relevant to the development of the organisation. The efficient business practice is there
along with the issue of social communication and interaction. The use of communication
tools is important in that case to understand their feeling and emotions that persuaded by
employees. There are some innovative communicative tools are there that need to be
implemented in the organisation so that effective changes in communicating and evaluating
of process implementation will happen in a better way. The intranet is one of the strongest
processes that an organisation may include in their workplace and that has the optimum
internal opportunity for employees to interact with them. The chat room, private and group
messaging is also important to understand the state of mind of the employees and to extract
the reason behind the job, the employee is doing. Some of the severe problems arise in the
organisation and that needs constructive discussion to mitigate this. In that case, discussion
forums in the organisation are needed to be implemented so that effective decision can be
taken. Internet blogs, video, audio all these things are important in that case to make positive
interaction with employees and provide the motivation to get the effective business outcome.
Report outline will be used in final report
Introduction
Importance of internal Communication
Use of Intranet

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Aspect of motivation
Innovative communication tools
Impact of communication over employee motivation
Organisational development and interpersonal communication aspect
Conclusion
Resource 1
Name of the
resource
The European Journal of Social & Behavioural Sciences
Type of the
resource
Journal
Summary In case of internal communication in retail industries, the rates of
attrition are higher than any other sector as the motivational aspect is
missing in most of the processes. The relation between employee and
management is not effective and that provides a communication gap in
that case. Internal communication provides the sensemaking activity
and direct communication with employees and customers, in that case,
is essential and relevant. 55% of employees have received regular
updates on the daily basis in the retail organisation. 80% of the
employees have made proper reporting in that section and the updated
form of process is important in that case.
Reliability The case is very reliable in aspect as the improving aspect of
employees in retail industries is important for the organisation. The
day-to-day communication or the improvement in employees'
motivation helps to coordinate the directive of work's objectivity. In
that case, employees are concerned enough with the intrinsic and
extrinsic situation. The process needs to be balanced so that employees

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stay with the organisation.
Reference List Chitrao, P. (2014). Internal communication satisfaction as an employee
motivation tool in the retail sector in Pune. The European Journal of
Social & Behavioural Sciences, 10(3), 1541.
Resource Analysis
Resource 2
Name of the resource Enhancing strategies to improve workplace
performance
Type of the resource Journal
Summary Negative behaviour impacting the development of the
organisation. The working environment is very
important in that case and the organisation has to
maintain some policies so that they can retain
experienced employees. Proper feedback is needed in
that case to retain them. The management opportunities
are provided to employees through money, recognition
and position in the organisation. Some positive changes
that an organisation's leaders can implement for the
development of productivity.

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Reliability The aspect is very much relevant as the sustainable
growth opportunities is there is the number of existing
employees work in the organisation. The overall
evaluation is needed as the connection between
employees and corporate cultural progression is the
most attaining movement be the organisation to make
their position safe.
Reference List Richardson, F. W. (2014). Enhancing strategies to
improve workplace performance.
Resource 3
Name of the resource The nine types of employees – and how to motivate them
Type of the resource Online News article (The Guardian)
Summary The segmentation of employees and their different issue
are the main aspect in that case and each employee has
different demand and this is the main concern of this
paper. The leader has to identify the same and the
implement some positive strategy that involves regular
communication, use of intranet, or support employees

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through group discussion and social sites. The aspect
must be implemented as the friend, expert, builder,
creator, spirit, however, these positions are helping the
management issues and force to get this change in the
organisation.
Reliability The process is very reliable in that case as this directly
related with the issues faced by employees. In most of the
cases, the insight management process is not justified.
There need to be a reimbursement between employees
and management and that need to be fixed in a legitimate
way.
Reference List Theguardian.com (2016) The nine types of employees –
and how to motivate them
Retrieved from:
https://www.theguardian.com/careers/2016/may/17/the-
nine-types-of-employees-and-how-to-motivate-them
[Accessed on 19th July, 2018]

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Resource 4
Name of Resource Workplace Motivation
Type of Resource YouTube Video
Summary Motivation comes from the deliverance that organisation
and the intrinsic and extrinsic motivation done from the
organisation side. This is the most important part that helps
it work. This is the productive approach also. In the case of
intrinsic motivation knowledge, growth, appreciation and
achievements are the major things. On the other hand,
salary, promotion, workplace environment and safety can
be considered as an extrinsic one. In case of delivering
boost confidence, deliver skill matching work, environment
and provide value to employees are the crucial aspect of
business motivation.
Reliability The process is reliable as per the productive ability is the
concern. The factors are relevant from the employees'
perspective and they have the different mindset in that case.
So accumulating their workforce and use them for the
productivity of the company is important and relevant to
the effective use of employee motivation.
Reference List Youtu.be (2017) Workplace Motivation retrieved from:
https://youtu.be/iu3IY_6BtH0 [Accessed on 19th July,
2018]

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Conclusion
Therefore, it can be concluded that, innovative and effective communication tools are
important for the communication in the organisation. The changes have made by the leaders
are important for the productive measure for the company. The initial steps have taken by the
organisation and leaders have to initiate the process for the employees. The meeting
objectives are important and that provide enough support for the employees to motivate them
for the productivity.

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References
Chitrao, P. (2014). Internal communication satisfaction as an employee motivation tool in the
retail sector in Pune. The European Journal of Social & Behavioural Sciences, 10(3),
1541.
Retrieved from: https://www.theguardian.com/careers/2016/may/17/the-nine-types-of-
employees-and-how-to-motivate-them [Accessed on 19th July, 2018]
Richardson, F. W. (2014). Enhancing strategies to improve workplace performance.
Theguardian.com (2016) The nine types of employees – and how to motivate them
Youtu.be (2017) Workplace Motivation retrieved from: https://youtu.be/iu3IY_6BtH0
[Accessed on 19th July, 2018]