BIZ101 - Globalization's Impact on Wesfarmers: Business Communication

This presentation assesses the impact of globalization on Wesfarmers, an Australian supermarket chain. It identifies both positive impacts such as expansion and collaboration, and negative impacts like cultural differences and diversified customer demands. The presentation also highlights the importance of moral values and communication in managing a globalized business, and addresses the challenges and opportunities Wesfarmers faces, including competition, advanced technologies, and communication. Recommendations include improving innovation, communication, stakeholder management, and social media usage. The conclusion emphasizes that globalization can be effectively utilized with proper strategies and planning. Desklib offers a wealth of similar resources, including past papers and solved assignments, to aid students in their studies.

WESFARMERS
Impact of Globalization

INTRODUCTION
 Wesfarmers is a
supermarket in Australia.
 Established in 1914.
 2,20,000 employees
currently working.
 Growing company

PROBLEMS
 Changing of business
situation of the
organization.
 Demands of consumers
are changing.
 This is due to
Globalization.
 Uncertainty about
consumer requirements.

IMPACT OF THE GLOBALIZATION ON
WESFARMERS
 Positive
 Expansion.
 Collaboration with other
global companies.
 Knowledge sharing.

IMPACT OF THE GLOBALIZATION ON
WESFARMERS  Negative
 Difference of work culture
in different countries.
 Rules that may conflict
with the existing business
policy.
 Diversified customers with
diversified demands.

MORAL VALUES, COMMUNICATION AND
GLOBALIZATION  Wesfarmers has seen that
economic and political situation
of the respective countries also
affect the business condition
(Wesfarmers,2018).
 Maintaining ethics and moral
value while doing business in
the different countries and
managing the business are
important factor (Flew &
Waisbord, 2015).

MORAL VALUES, COMMUNICATION AND
GLOBALIZATION  Problems of
communication due to
diverse culture.
 Some of the countries
have put restrictions on
different communication
channels. In this context
the organization cannot
use those channels for
reaching to the
consumers.

CHALLENGES AND OPPORTUNITIES
CHALLENGES OPPORTUNITIES
 Competition
 Better customer service by
others.
 Another important factor
regarding the development of
the business in the
globalization is the price of the
products (Men, 2014).
 Quality Products.
 Reasonable selling price.
 Advanced technologies.
 Advanced Communication.

RECOMMENDATIONS
 Improvement of the innovation
and communication.
 Better stakeholder
management.
 Better use of social media and
technology.

CONCLUSION
 Globalization can be
utilized effectively if
proper strategies are
implemented.
 Wesfarmers have some
disadvantages and
advantages.
 Proper planning and
implementation will be
helpful.

REFERENCE
 Flew, T., & Waisbord, S. (2015). The ongoing
significance of national media systems in the
context of media globalization. Media, Culture &
Society, 37(4), 620-636.
 Wesfarmers.(2018). Our Businesses. Retrieved
from: https://www.wesfarmers.com.au/our-
businesses/our-businesses

THANK YOU!