BIZ101 Business Communication: Social Media in XYZ Organization

This report explores the use of social media for internal communication within XYZ organization, a large Australian company. It analyzes the potential benefits of social media in enhancing employee engagement, knowledge sharing, and overall organizational productivity. The report references several sources, including a Deloitte report, academic books, and research papers, to support its claims about the importance of internal communication and the strategic use of social media. The report further discusses the challenges and opportunities associated with implementing social media strategies in the workplace, highlighting the need for a balanced approach to social engagement and the importance of high-quality, relevant content. Ultimately, the report aims to provide recommendations on how XYZ organization can effectively utilize social media to improve internal communication, foster collaboration among virtual teams, and enhance knowledge sharing across the organization. Desklib offers similar solved assignments and resources for students.

Running Head: INTERNAL ORGANIZATION COMMUNICATION 1
Social Media in Internal Organization Communication

Internal organization communication 2
Table of Contents
Introduction...........................................................................................................................................3
Discussion.............................................................................................................................................3
Conclusion.............................................................................................................................................6
Recommendations.................................................................................................................................6
References.............................................................................................................................................7

Internal organization communication 3
Introduction
Workplace communications are important in information management and upholding the
employee momentum. Internal or workplace communication is important in large business
organizations. Using social media for the internal communications will yield positive result in
employee interaction and motivation. In the present times, employee engagement and
retention within the company is a serious issue. Social media can open new platforms to
engage the employees within the organization. The proposal recommends the implementation
of social media communication in the internal communication network of the organization.
The intended audience of the report is the senior management of XYZ organization. The
XYZ organization is a large organization, operating in different cities of Australia. In the
present report, social media communication strategy for the internal communication is used.
Discussion
The first source selected for the report is the report published by Deloite, in which the
importance of social media as an internal communication strategy has been highlighted. In
the present times, social media is changing the destiny of business organizations as the users
of the social media are on the exponential rise. The business organizations also seek engaged
workforce, through which the organizations can realize their development strategies at a fast
pace. Therefore, social media can lay platform for the internal communication of the
organization. It can be used as a primary communication tool for exploring and collecting
information. It will be an important tool for the decision-making process and increasing the
productivity of the organization.
In the recent years, several companies have adopted the social enterprise or media
strategy; however, there are certain challenges in the adoption of the social enterprise
strategy. The companies struggle to engage users and employees with the media channels.

Internal organization communication 4
There are several benefits of social media strategy, which entices business enterprises to
implement the social media strategy. The social media strategy refers to the initiatives,
channels, platforms, and tactics, which can support the acquisition and generation if
information and engages the users with the social media platforms. The social media
engagement is based on the frequency of posts, content and the driving conversations.
Therefore, it is important to find the ideal balance in the social engagement. The engagement
of the users is dependent on the post quality, relevancy of message and attractiveness of post
design (Deloite, 2015). According to 5 reliability test, it is a reliable source. The report is
written by the industry experts for the internal communication development. The audience of
the report is the professionals, who desire to use social media to increase productivity of the
organization. The transparency test states that the information is partially verifiable. The
experts have cited the reference material. The source of information was objective as the
company does not sell internal communication channels (Ary, Jacobs, Irvine & Walker,
2018). The information source was written for educational purpose. The information is up-to-
date, as it has been acquired recently.
The second source selected for the present work is a book written by Verghese
(2012), which states that there is growing importance of the internal communication between
the organizations. It has become a core competence of the organization and the organization,
which opts for internal communication have highly engaged staff. Today, the dynamics
between the organization and the employees have been changed and the employees value and
desire for knowledge. The internal communication has a substantial role in the information
sharing, knowledge transfer and relationship building. The companies communicate
effectively to increase their market value (Verghese, 2012). According to 5 reliability test, it
is a reliable source. The report is written by an experienced professional. The audience of the

Internal organization communication 5
report is the scholars, educationalists and students. The transparency test states that the
information is partially verifiable. The experts have cited the reference material. The source
of information was objective as the company does not sell internal communication channels.
The information source was written for educational purpose. The information is up-to-date, as
it has been acquired recently.
The third source selected here is the research paper published by Tench, Moreno,
Navarro and Zerfass (2015), which highlights the current usage off social media in the
European countries. It is stated that the social media usage at the workplace is strongly
dependent on the personal use of thee social media. However, the use can be professionally
forced due to the workplace requirements.
In the business organizations, there is operational rather than the strategic
requirement of the social media. The business organizations can also benefit from the
presence and influence of the social media users in the organization. The employees, who are
actively present in the social media can provide valuable insight and strategies to the
organizations to engage the customers. However, the research paper states that the companies
are not making the full use of the social media strategies (Moreno, Navarro, Tench & Zerfass,
2015). According to 5 reliability test, it is a reliable source. The report is written by research
scholars. The audience of the report is the scholars, educationalists and students. The
transparency test states that the information is verifiable. The experts have cited the reference
material. They have also discussed the data collection methods and it is a peer-reviewed
journal article. The source of information was objective. The information source was written
for educational purpose. The information is up-to-date, as it has been acquired recently.

Internal organization communication 6
The research paper written by Ellison, Gibbs & Weber (2015), states that social media
sites such as Facebook are used by the business organizations to enhance the performance of
the business organizations by knowledge sharing. In the present times, organizations are
using distribute network to share knowledge in time and space. There are relying on
technology so that there is a strong coordination and support between different teams. The
multinational organizations are using virtual teams; however, information flow is challenge in
such organization. The employees are also finding challenge in developing trusting
relationships with distant employees and sharing information with them. In large
multinational organizations, knowledge sharing is a complex process as the organizations
have to provide meaning to different individuals. Moreover, they also have to give identity to
different groups and collectives in the organization (Ellison, Gibbs, & Weber, 2015).
According to 5 reliability test, it is a reliable source. The report is written by research
scholars. The transparency test states that the information is verifiable. The experts have cited
the reference material. It is a peer-reviewed journal article. The source of information was
objective. The information source was written for educational purpose. The information is
up-to-date, as it has been acquired recently.
Conclusion
In the conclusion section, the report will discuss about how social media can be implemented
successfully in the organization.
Recommendations
The report will provide recommendation in the following area:
 How social media can be fully utilized for internal communication
 How social media can be used to share knowledge between virtual teams

Internal organization communication 7
References
Ary, D., Jacobs, L.C., Irvine, C.K.S., & Walker, D. (2018). Introduction to Research in
Education. Cengage Learning.
Deloitte. (2015). Like it or not, here I am. Retrieved from
https://www2.deloitte.com/content/dam/Deloitte/xe/Documents/About-Deloitte/
mepovdocuments/mepov18/like-it-or-not-here-I-am_mepov18.pdf
Ellison, N. B., Gibbs, J. L., & Weber, M. S. (2015). The use of enterprise social network sites
for knowledge sharing in distributed organizations: The role of organizational
affordances. American Behavioral Scientist, 59(1), 103-123.
Moreno, A., Navarro, C., Tench, R., & Zerfass, A. (2015). Does social media usage matter?
An analysis of online practices and digital media perceptions of communication
practitioners in Europe. Public Relations Review, 41(2), 242-253.
Verghese, A.K. (2012). Internal Communications: Insights, Practices and Models. SAGE
Publications.