BIZ101: Business Communication - Social Media and Communication

This report examines the role of social media in business communication, focusing on its impact on organizations like Qantas. It identifies causes of poor communication, such as cultural diversity and poor leadership, and discusses how social media can enhance communication through strategies like targeted marketing and electronic word-of-mouth. The report references the Media and Modernity Theory to understand the evolution of communication media. It concludes that social media enables effective communication with employees and customers, providing a competitive advantage. Recommendations include strategic social media advertising, choosing appropriate platforms, and transforming data into actionable insights. Desklib provides a platform for students to access similar solved assignments and resources.

BIZ101: Business Communications-
Report
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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................3
Background of study....................................................................................................................3
Causes of poor communication...................................................................................................3
Role of social media in communication......................................................................................4
Theories related to implementing the effective communication channel....................................5
Conclusion.......................................................................................................................................6
Recommendation.............................................................................................................................7
References........................................................................................................................................8
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Introduction
Social media and social networking seem to have a great impact on people groups lives in all
around the world. The social media is a most common and easy method amongst the most widely
recognized methods for communication and nowadays it is growing quickly. It changes and
influences every individual in an unexpected way and other ways. Social media is applicable and
being used for communication all through the entire industries. There are various social media
stages that enable the organization to communicate to their potential customers, partners and
general society. Qantas analysed that staying aware about the current innovation framework help
in getting the competitive advantage in the competitive and business environment and having a
strict arrangement of standards and methodology which plays a significant role in making
changing and adapting to the social media patterns.
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Discussion
Background of study
Social media networking plays a very crucial role in professional as well as personal life of the
individual. Furthermore, Social media networking plays a very important role in creating
communication channel within the entire organization and its components. Communication can
be explained as the act or process of exchanging the information or data through verbal or
written communication. It may involve transferring of meaning from one individual to another so
it is important to having involvement of two individuals in the communication process (Wolny &
Mueller, 2013).
It has been analysed that Qantas Company is facing the issue of poor communication that will
lead to low productivity, insufficient outcomes, poor consumer satisfaction and low morality.
Due to increase in competition, it becomes necessary for the organization to communicate with
their stakeholders in an effective manner.
Causes of poor communication
Poor communication will lead to poor relation within the organization and employees or
consumer’s that will lead to unfriendly business and working environment that is having a direct
impact on the productivity of the organization. Due to the poor communication channels in
Qantas airlines, the employees are reciprocated to their feelings. Slightly to deal with the impact
of poor communication the organization needs to understand the causes (Cao, et. al., 2012). The
main causes of poor communication in Qantas Company are as follows:
Cultural diversity: Due to diversity in the culture of the employees, the communication
between the different stakeholders becomes poorer. The diversity encouraged the business to
cause poor communication. Qantas Company needs to bridge the differences otherwise it will
lead to misunderstandings.
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Poor leadership: The mangers of organization provide accurate direction in the workplace. Due
to lack of poor leadership skills, there is having a chance of an increase in poor communication.
This will lead to failure in poor confidence to their subordinates or poor communications to
employees (Baruah, 2012).
Personal issues: Due to personal issues the employees interfere with their work. This distracted
the employees irritable and wrongly communicate that will lead to lack of interest in the job.
This will distract the employees with their motives. The Qantas airlines need to organize various
group activities so that the employees can deal with their personal matters.
Demoralisation: When employees starting losing their interest in the organization they get
demoralised dude to disrespect, unappreciated and not getting the chance for creativity and skills
at work these types of employees not able to communicate in the organization. So, Qantas
airlines need to give respect to their employees through creating an effective communication
channel that will lead them more creative, productive and alert with organizations products and
services (Teter, 2017).
Role of social media in communication
Social media marketing is a current phenomenon which leads to an effective communication
system in the organization. Social media marketing is a type of online marketing that analyse
different social media networks in order to accomplish organization communication and
organization objectives. When it is separated to one person to another it will develop trust in
between two personalities. Social media techniques which are adopted by Qantas airways are
include Targeting, Consumer's online image related exercises (COBRAs), electronic informal
(EWOM), and these strategies are utilized to effectively communicating and advertising the
product through online (Icha & Agwu, 2015).
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(Source: Steve, 2012)
Theories related to implementing the effective communication channel
Media and modernity theory: Media and modernity theory is developed by Thompson in 1995.
This theory expresses that the advancement of communication media from its beginning of print
too late days of electronic communication was because of the increase in the advancement of
technologies and modern society. The theory considers advancement in technology, changes in
salary and culture of individuals from the ancient to the innovation stage and in addition to that
training and social financial factors are also included. Further on, the theory also argues to
effectively judge the nature of modern society it is essential to analyse the trend of
communication media and its impact on the overall economy (Steve, 2012). Thompson explains
that the causes of social media are urbanization, mechanical improvement, innovative
progression, and an expanded number of elites by 1500s.
The Qantas Company adopt Media and modernity theory to analyse the trend of communication
channel such as social media is becoming in trend to effectively communicate with the
stakeholders of the company and to analyse its impact. Further on, it will help the company to
effectively communicate and to understand the nature of advancements and its outcomes.
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Conclusion
From the above, it has been concluded that social media make it possible for the organization to
communicate with their employees and customers. This will help the organization in gaining the
competitive advantages and retaining the existing employees as well as new employees. Through
effective communication channel, the customers will able to aware of the new opening and
launch of the company. In order to communicate through social media, the organization only
needs to use the internet. It has been identified that social media completely changes the way of
communicating the organization with people and it derived positive outcomes through improving
the communication between the people and the company. It makes it easier for the business to
communicate faster and get the feedback to make the necessary improvements.
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Recommendation
On the basis of findings while investigation there are certain recommendations that are made
with context to Qantas airways that are as follows:
 Social media advertising is a current phenomenon which helps in getting the desired
outcomes and considered as an effective tool to target the customers so the Qantas
airways not only empowered the employees but also promote their products and services
through social media or taking interest in online networking advertising which will help
in making progress
 The Qantas airways need to choose an appropriate online networking stage to promote
product and services. For example, products of organization can be better advertised
through uploading the video on youtube.
 The showcasing division needs to make sense of the ideal approach to introducing the
item or administration to the shoppers
 One of the issues that are lead by online networking advertising is transforming
information and data into some actionable manner. Rather than tracking the system,
Qantas airways need to need to give its attention to particular products and services
through using social media sites.
 The Qantas airways can use Electronic Word Of Mouth (eWOM) which is considered as
the wider horizon that helps in analysing positive as well as negative impact.
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References
 Baruah, T.D. (2012). Effectiveness of Social Media as a tool of communication and its
potential for technology enabled connections: A micro-level study. International Journal
of Scientific and Research Publications, 2(5), pp.1-10.
 Cao, X., Vogel, D.R., Guo, X., Liu, H. and Gu, J. (2012), January. Understanding the
influence of social media in the workplace: An integration of media synchronicity and
social capital theories. In System Science (HICSS), 2012 45th Hawaii International
Conference on (pp. 3938-3947). IEEE.
 Icha, O., & Agwu, E. (2015). Effectiveness of social media networks as a strategic tool
for organizational marketing management.
 Richards, L. (2018). Communication Strategies in an Effective Organization. Small
business.
 Steve, (2012). Social Media Communications. Techxb.
 Teter, C. (2017). Types of Communication Problems in Organizations. Bizfluent.
 Wolny, J. and Mueller, C. (2013). Analysis of fashion consumers’ motives to engage in
electronic word-of-mouth communication through social media platforms. Journal of
Marketing Management, 29(5-6), pp.562-583.
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