Feasibility Study Report: BizOps Digital Store in Merryville, Victoria

This document is a comprehensive market research report conducted by BizOps to assess the viability of establishing a new digital store in Merryville, Victoria. The report begins with a demographic analysis of Merryville, including population size, age distribution, employment statistics, and the number and types of educational institutions. The report includes a detailed analysis of residents' purchasing behaviors regarding digital devices, including the use of computers, smartphones, and tablets at home and work. The research involved a survey of 3482 respondents, with a focus on their preferred methods of purchasing digital devices and their interest in a local digital store. The report also includes a milestone report intended for the marketing manager, outlining the research questions, methodology, and findings. A flyer designed for the marketing manager and survey respondents, summarizing the key findings, is also included. The report concludes with references to relevant academic sources.

Running head: DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 1
Documents for Bizops Merryville Survey
Name:
Institution:
Affiliation:

DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 2
Table of Contents
1.0 Merryville Milestone Report.....................................................................................................3
1.1Size of Merryville Region and Age of Inhabitants.................................................................4
1.2 No and Type of Educational Institutions...............................................................................5
1.3 Residents Purchasing Behaviors............................................................................................6
2.0 Project Flyer...............................................................................................................................7
3.0 Planning Statements...................................................................................................................9
3.1 Milestone Report....................................................................................................................9
3.2 Flyer.....................................................................................................................................10
4.0 References................................................................................................................................11

DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 3
Documents for Bizops Merryville Survey
1.0 Merryville Milestone Report
Biz Ops want to set up a new digital store in Merryville, Victoria hence
is carrying out a market research to determine the best location for this.
Merryville is a region where numerous people use digital devices but there is
no established outlet for these products. Bizops therefore did a
demographical analysis so that they determine whether it is profitable to set
up a store in this area. The market research looked into different
demographics of Merryville.
1.1Size of Merryville Region and Age of Inhabitants
According to a census carried out in 2011, Merryville has a population of 20,651. It is
situated 300km in the Melbourne outskirts. Merryville town is in the center of the shire and has a
population of 11,876 residents. The shire is 4,567 km2 and the town covers 76 km2 of this. The
gender of the population is 51.2% female and 48.8% male. The ages are as shown in the table
below.
Age (Years) Population Percentage
0-12 12.55
13-19 8.43
20-39 21.42
40-59 26.29
60+ 31.31

DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 4
Out of the population 65% are above 18 and employed full time, 28% work part time
while 7% of the population is unemployed.
Employment Statistics
Full-time Employment 65%
Part-Time Employment 28%
Unemployed 7%
1.2 No and Type of Educational Institutions
Merryville region has 10 schools in the shire.
School Level Number of Students
Merryville High Secondary Unknown
Butterfield School Primary 20
Wantara District Primary 15
Landsdowne District Primary 47
St. Annes College Secondary Unknown
Merryville Public Primary 4260
St. Helens Primary Primary 500
Tumbling Public Primary Unknown
St Peters College Secondary 2251
Rice College Secondary 552

DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 5
Some of the schools did not provide information about their student
population. The region has two tertiary schools Merryville Technical Training
and Center for National Mining. Merryville Technical Training College takes
300 students annually and offers varied courses. Some of the courses have
less than 15 students. The enrollments are highly declining hence the
institution may be closed in the next two years. The Center for National
Mining Training takes 800 students every year and is very popular. The
center is believed to have a full capacity intake for the next five years. The
center therefore has a very high potential for growth.
1.3 Residents Purchasing Behaviors
Topic Computer Smartphone Tablet None
People who use
digital devices at
home
2839 2725 123 45
Main application
for the device in
home
Internet-839
Movie
Watching-200
Home
Computing -
1800
Looking up Info-
725
Making Calls-
2000
Looking up Info-
100
Playing Games -
23
People who use
digital devices at
3039 457 266 83

DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 6
work
Main
Application for
devices at work
Internet-40
Work related
tasks-2999
Work related
tasks-310
Email-147
Work Related
tasks-266
Computer; 2839Smartphone; 2725
Tablet; 123 None; 45
People Who use Digital Devices
at Home
Computer
Smartphone
Tablet
None
The survey was done by Bizops at Merryville and received 3482 responses. Of all the
respondents, 3200 buy their personal digital devices from online shops. The remaining section of
the respondents buy their devices when they go to Melbourne.
2850 respondents indicated that they do not mind shopping locally if there was a digital
shop available in Merryville. The respondents are ready to support a digital shop that would open
in the area, as currently there is none.
Respondents were asked the kind of the information that they would like to receive from
the survey once all responses were received. They mostly want to know which devices are
trending and what they are used for. They are also interested in knowing if many devices are
used at home or in the offices.

DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 7
2.0 Project Flyer

DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 8
3.0 Planning Statements
3.1 Milestone Report
The milestone report is intended for the marketing manager of Biz Ops. The aim is to
provide the management with an overview of the demographic analysis of Merryville Shire. This
will then be used to assess the viability of having a new digital store in this area. The questions
that will be considered in the Merryville research are:
 How big is the population?
 What is the number of people that study in Merryville?
 Does Merryville have potential customers?
 Which digital products are liked most by the population in Merryville?
 What is the most dominant age group in Merryville?
A report style document was used in preparation of the milestone document as it gives
comprehensive information concerning the market research that was done. Apart from giving the
demographics of the research, it provides an explanation against each of the data and this can
help the management to make a decision on the viability of the project.
The milestone report gives a chance to the management to do a thorough analysis of feedback
before proceeding with the project (Kerzner, 2013). Through this, they are able to note any
discrepancies and act accordingly to resolve this. It also provides an overview so that a decision
can be made on if more research will be done or whatever has been done is sufficient.

DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 9
3.2 Flyer
The recipients of the flyer will be the marketing manager and eventually the respondents
of the survey. The flyer gives information on why the market research was carried out and some
of the demographic analysis that was done. The questions asked when coming up with the flyer
are:
 Will it be easy for the respondents to understand?
 Does it capture important information?
 Does it give an overview of the study in a summarized but clear manner?
 Will the respondents be able to use it to give further feedback to the company?
The flyer has been designed in a format that provides a summary to the intended
recipients (Luceri et al, 2014). A flyer is not meant to have too much information hence it just
mentions the name of the company doing the research, purpose of the research and demographics
which may be relevant in determining if a digital store will be viable.

DOCUMENTS FOR BIZOPS MERRYVILLE SURVEY 10
4.0 References
Kerzner, H. (2013). Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Luceri, B., Latusi, S., Tania Vergura, D., & Lugli, G. (2014). The impact of store flyers on store
performance: a format and customer related approach. International Journal of Retail &
Distribution Management, 42(3), 219-234.