Crown Institute: BizOps Enterprises Branding and Marketing Project

This project focuses on the rebranding of BizOps Enterprises, an Australian-based online retail company. The assignment begins with an overview of BizOps Enterprises, its current market share, and the perception of the brand by the public. The project identifies the need for rebranding to gain a competitive advantage, create a new brand identity, and increase market share. The solution proposes steps for rebranding, including changing the logo, introducing new brands, developing a high-quality app, and implementing innovative advertising strategies. It also suggests branding activities such as involving customers, leveraging new technologies, and promoting through social media and events. Furthermore, the project analyzes the activities of other businesses and provides insights into effective promotional methods like short films and social media engagement. The project is based on the assignment brief from Crown Institute of Business and Technology, which requires a project to update the company profile and branding of BizOps Enterprises to increase market share in the retail sector.

BizOps Enterprises

BizOps Enterprise
 BizOps Enterprise is an online retail outlet
company
 It is an Australian based company
 BizOps Enterprise has more than 150 online
retail outlets
 The company also takes orders through phone
 BizOps Enterprise has a relatively moderate
market share
 BizOps Enterprise currently has a market share
of about 33 % in the market

Current perception of the people
about BizOps Enterprise
 BizOps is online
retail outlets
 Serves Australians
 Slow process
 Many did not
identify the
organization
 Considers it to be
SME.

Current perception of the people
about BizOps Enterprise
 Unaware of the organization and the
products they sell
 Popular brands available
 Cheap
 Not very reliable

Current perception of the people
about BizOps Enterprise
 Slow delivery service
 Old organization
 Lack of innovation
 Less effective marketing
 Few range of products available

Why rebranding of BizOps
necessary?
 To gain competitive
advantage in the
market
 Create a new brand
identity
 Make people aware
of the organization
 Improve revenue
 Attract customers
and retain existing
customers

Steps to rebrand BizOps
Enterprise
 Change logo
 Make innovative changes
 Introduce new brands
 Come up with high quality app
 Innovative and attractive
advertisement

Branding activities of BizOps
Enterprise
 Involve customers as
well as stakeholders
 Exploitation of new
technologies
 Promote on social
media platforms
 Promote by
celebrities
 Communication
through digital
medium
 Events in malls and
road shows.

Activities of other business
 Innovative and unique promotion methods
like short film, emotional advertisements
 Changing logo and the catchy slogan
 Connecting through different social media
platforms
 Exploit new technology
 Enhanced innovative applications
 Provide offers
 Create brand identity