Marketing Report: BizOps Enterprise New Product Launch Marketing Plan

This report provides a detailed analysis of the marketing plan and activities for BizOps Enterprise's new product launch. It begins with an executive summary outlining the report's purpose and methodology, followed by an introduction that emphasizes the importance of marketing in business. The report delves into research marketing information, including research concepts and competitor analysis, highlighting the significance of a well-defined marketing plan, policies, and procedures. It addresses the need for marketing activities, market segmentation, and demand forecasting, detailing the steps involved in planning and implementing marketing activities, including information gathering, documentation, approval processes, resource identification, and assigning responsibilities. The report also covers monitoring marketing activities and concludes by emphasizing the critical role of effective marketing planning, activities, and relevant policies in promoting the product's success. References to supporting literature are also included.

MARKETING INFORMATION
MARKETING INFORMATION
Name of the Student
Name of the University
Author Note
© Aspire Training & Consulting Page 1 of 9
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................

MARKETING INFORMATION
Executive Summary:
The purpose of the report is to present the importance of the marketing activities and
marketing plan for the new product launch of the company BizOps Enterprise. The method is
based on the marketing activity plan for the new product. The result of the report shows that
the importance of the marketing plan and activities signifies the effective promotion of the
product.
© Aspire Training & Consulting Page 2 of 9
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................

MARKETING INFORMATION
Table of Contents
Introduction:................................................................................................................................................. 4
Research Marketing Information:................................................................................................................. 4
Research Concept:.................................................................................................................................. 4
Importance of Marketing Plan, Policies and Procedures:........................................................................4
Need for Marketing Activities:.................................................................................................................. 5
Importance of Marketing Plan, Policies and Procedures of BizOps:........................................................5
Market Segmentation:............................................................................................................................. 6
Demand Forecasting:.............................................................................................................................. 6
Plan Marketing Activities:............................................................................................................................. 6
Information Gathering:............................................................................................................................. 6
Structure of the Marketing Plan Document:.............................................................................................7
Documentation Steps:............................................................................................................................. 7
Approval:................................................................................................................................................. 8
Resource Identification Planning:............................................................................................................ 8
Implement Marketing Activates:................................................................................................................... 9
Assigning Responsibilities:...................................................................................................................... 9
Monitoring Marketing Activities:............................................................................................................... 9
Conclusion:.................................................................................................................................................. 9
Reference:................................................................................................................................................. 10
© Aspire Training & Consulting Page 3 of 9
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................

MARKETING INFORMATION
Introduction:
Marketing is one of the basic and primary important aspects of the business.
Marketing activities entail the activities that are taken and executed for the effective
promotion of the product or service provided by the organization (Armstrong et al. 2015).
This section of the report discusses the concept, activities and process of the marketing
plan.
Research Marketing Information:
Research Concept:
The research concept of the marketing activities for the BizOps Enterprise has been
ensured by the nature of the company and the competitor analysis of the company. In fact,
the new launch of the product is another factor for the conceptualization of the market
research and marketing activities. Before the launch of the product the marketing research
team conducted a thorough investigation and analysis of the latest fashion trends on the
footwear range and of demand and need of the consumers. Therefore, the research concept
for the marketing activities for the new product launch is based on the recent market trends,
demands and the competitor analysis of the organization.
Importance of Marketing Plan, Policies and Procedures:
The importance of the marketing plan lies in the successful and effective promotion
of the product or the service provided by the organization. The marketing plan is the process
of executing the intended and necessary marketing activities in order to ensure that the
details of the product are reached consumers. Along with this, the marketing plan determines
the marketing procedures that the company has to undertake while executing the marketing
plan. In addition the proper marketing plan identifies demands of the consumers in terms of
© Aspire Training & Consulting Page 4 of 9
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................

MARKETING INFORMATION
the demographic, social and economical division. The policies related to the legislation as
well as the company to ensure the proper and ethical marketing of the company.
Need for Marketing Activities:
The importance of the marketing activity plan refers to the need for the same. The
company must ensure the area in which the same can profit the most. The marketing
activities is the only process for the analysis and the identification of the most profitable and
demand prone area in terms of the global market. Therefore the market segmentation is the
initial marketing activity undertaken by the company. After the segmentation of the market,
the company must target a specific market for the sale of the product. The next activity is the
planning and designing of the unique selling proposition of the product by the company. This
activity of the marketing plan is vital as it helps the consumers to identify the product of the
specific company from its competitor companies. The last step is promotion of the product
and is most important. The promotion is the way to reach the customers and present the
detailed information of the product in terms of the uniqueness and distinguishable features of
the same. This promotional marketing activity is capable of influencing the customers for
buying the specific product. Therefore, the marketing activities are needed for ensuring the
purchase of the product by the targeted customers.
Importance of Marketing Plan, Policies and Procedures of BizOps:
BizOps needs to have proper marketing plan for the effective marketing activities of
the product. There are several major competitor of the company in the global market which
are popular in the consumers for the same product launched by the company. The marketing
plan is therefore needed for the determination and planning of the marketing activities in
order to successfully promote the product to the consumers. On the other hand, the policies
and procedures are equally important for the ethical and legal consideration in terms of the
execution of the marketing activities.
© Aspire Training & Consulting Page 5 of 9
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................

MARKETING INFORMATION
Market Segmentation:
As the company operates its business globally, the global market provides the
consumers to the company. To determine the market segment for the new product, the
nature of the product is the most important factor. For the identification of the market
segment, the company has conducted a thorough research on the market on the basis of the
demography, technologies, economical condition and demand of the consumers.
Demand Forecasting:
The company used demand forecasting for identifying the expected outcome from
he proposed marketing activities (Claveria and Torra 2014). The rational and time series
approach has been used by the company to forecast demand of the consumers on the
particular product. For the positioning and the marketing mix the company has used
Segmentation, Targeting and Positioning (STP) model (Liao et al. 2014).
Plan Marketing Activities:
Information Gathering:
Information gathering is the initial important stage of the marketing plan. Different
social media and the footwear fashion trends of the last 4-5 years have been used in the
process of gathering information of the marketing materials. Internet has been used
excessively to find out different documentation structure of the marketing plan materials. The
documentation style of the major competitor companies for the marketing plan has been
followed to take suggestion for the same.
Structure of the Marketing Plan Document:
After the information gathering process, comes the process of the making proper
structure of thee marketing activities plan with the use of suitable grammar and clear logical
language. The marketing activities plan made with different template on BizOps letterhead
for the clear understanding of the each activity in detail. The language is clear and precise
© Aspire Training & Consulting Page 6 of 9
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................

MARKETING INFORMATION
and the grammar is proper and formal. The structure of the marketing activities plan is
designed in such a way that does not use extra and unnecessary words and are on the
point. Every document on the marketing activities plan uses the structural format:
 Left justified documents and letter with side margin of 2.5 cm and letterhead
accommodation with 7cm at the top
 Fax cover template containing the faxes
 Arial 10 point font for letter, faxes and email
 Letter must be signed including the position title of the sender
 BizOps fax coversheet as the coverage
 Mandatory heading and date
 Email with proper format as stated in the document style guide by the company
Documentation Steps:
The documentation of the marketing activity plan includes few steps for the final
presentation o the same, without which the proper activity plan for the marketing is not
possible. The steps are:
a. Collection of raw materials
b. Analysis of the all the information
c. Present a rough document on marketing activity plan
d. Proofread the document
e. Identify the mistakes which include correction and addition of information
f. Redrafting of the document
g. Final plan documentation
h. Distribute the document to every employees in the marketing department
Approval:
The final documentation of the marketing activities plan needs to be sent to the Chief
Executive Officer (CEO) of the company in order to get the approval for the execution of the
© Aspire Training & Consulting Page 7 of 9
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................

MARKETING INFORMATION
marketing plan. The process of approval must follow the confidentiality policy of the
organization.
Resource Identification Planning:
As per the instruction given in the company document guidelines for the official
formal documentation, the resources are determined and accessed for the planning and
documenting the marketing activities (Aspire Training & Consulting 2015).
Implement Marketing Activates:
Assigning Responsibilities:
The work activity plan has used detailed planning of the process including the
resource for the same. Therefore, the work activity plan determines the functions of the
different personnel for different purpose of the marketing.
Monitoring Marketing Activities:
The personnel responsible for performing the marketing activities are required to
report the senior marketing manager and the CEO of the company on a regular basis during
the process of marketing plan activities. In this way the monitoring of the marketing activities
is done.
Conclusion:
Therefore, it can be concluded that for the successful business of the specific
product, effective marketing planning is needed. The marketing activities with the relevant
policies and procedures are the key determinates for the effective promotion of the product.
© Aspire Training & Consulting Page 8 of 9
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................

MARKETING INFORMATION
Reference:
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Aspire Training & Consulting 2015. BizOps Enterprises document style guide. [online]
amazonaws.com. Available at: http://aspire-bizops-docs.s3.amazonaws.com/info/document-
style-guide.pdf [Accessed 24 Oct. 2017].
Claveria, O. and Torra, S., 2014. Forecasting tourism demand to Catalonia: Neural networks
vs. time series models. Economic Modelling, 36, pp.220-228.
Liao, C.N., Hung, J.Y., Kao, H. and Wu, C.J., 2014
Marketing strategy model: A conceptual framework for micro-enterprises. Human Systems
Management, 33(4), pp.199-206.
© Aspire Training & Consulting Page 9 of 9
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................