Strategic Change Management Report: BizOps, Semester Report

This report presents a strategic change management plan for BizOps, an IT company. It begins with an executive summary and table of contents, followed by an analysis of the company's strategic change needs, driven by economic and technological shifts. The report includes PEST and SWOT analyses to assess the external and internal environments, respectively. A gap analysis identifies discrepancies between the company's current and potential performance, leading to remedies. Cost-benefit and risk analyses are conducted to evaluate the financial implications of the proposed changes. A force field analysis summarizes the driving and restraining forces of the change. The report defines a change vision statement and formulates a change strategy, which encompasses external environmental factors, communication, and stakeholder analysis. Finally, a comprehensive change project management plan is provided, outlining action plans, training, communication, resistance management, and reporting, along with a list of references.

Running head: STRATEGIC CHANGE
Strategic change
Name of the Student:
Name of the University:
Author note:

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Executive summary
The following report in strategic change management implementation plan is outlined in the
report. The SWOT and PEST analysis of the company Named BizOps is given. Further, the most
challenging action plan is incorporated after the change management plan of force field analysis.
The strategic change needs of the company and risk and cost benefit analysis is discussed. The
gap analysis and remedies for the gaps identified is given in the report.

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Table of Contents
Strategic change needs.....................................................................................................................3
The needs for the strategic change are.............................................................................................3
Pest Analysis....................................................................................................................................3
SWOT Analysis...............................................................................................................................4
Gap Analysis....................................................................................................................................5
Cost Benefit Analysis......................................................................................................................7
Risk Analysis...................................................................................................................................7
Summary of force field Analysis.....................................................................................................7
Change Vision statement.................................................................................................................8
Formulated Change strategy............................................................................................................9
A comprehensive change project management Plan.......................................................................9
References......................................................................................................................................11

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Strategic change needs
The company is working under the IT industry to plan and operate business operations.
With the rapid change in the economy, the company is liable to change with the economy. The
only things that can operate in the company are strategic drive for the company to accomplish
better performance. The change management should be backed with plans that must be
implemented thoroughly. Otherwise, the risk of running new plans will become a liability that
cannot be changed (Fang et al. 2015).
The needs for the strategic change are
1. Rapid change in globalisation can lead to better chances in adoption of business. Thus,
the change will lead to better solution for the organisation.
2. The technological change in business can lead to better business activities
3. With the change in customers taste and preference, the only thing that matters is reaching
their expectation. Thus, strategic change in collaboration, communication, and
customer’s relationship management must also the dire need of customers.
Pest Analysis
Political – Australian IT industry, which has a stable economic growth since 2000. Australia also
has greater income in the dynamic natured private consumption of people and raised house
prices. The economy is also thriving in international trade and business. The federal government
is raising its appeal in the international competition (Trieloff and Buys 2013).
Economical – The GDP (Gross Domestic product) of Australia is 2.9% in 2016. In order to
change the bank’s position in economy it is more important for the government to take the

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interest rate to 1.5% (Trieloff and Buys 2013). The IT industry is slowly entering the growth
stage in the country. Thus, it comes with a good opportunity for BizOp enterprises.
Social – The social background of the company is related to the culture of people. The country
also is a in habitats of the 60,000 migrants. The sustainability of the company is dependent upon
social norms of the country. (Weiss et al. 2014).
Technological – Australian industry have better Innovation, research, and development in the
technological sector, which will be helpful for BizOPs. The Automation and digital economy is
highly enabled in the telecommunication and manufacturing sector. The major changes in the
technology sector and establishing better cash flow system is enabled in the technological
industry. Thus as the company provides solution for business, it can be stated that the company
will get vast opportunity for the people (Trieloff and Buys 2013). In addition, the incorporation
of new technologies in every sector will highlight unhindered opportunities for BizOps.
SWOT Analysis
Strength
 A well co-ordinated team is major
strength for the organisation
 The company is counted among the
best start-ups of the company
 The track record of high achievements
among the nerds are better for the
company
 The organic marketing team of the
Weakness
 The maturity stage in the software
solution business in international
market is weakening the domestic
software solution business of Australia
 The weakness of the company also lies
in the size of the company
 The more important part of the
organisation is the marketing

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company is highly proficient in
marketing
 The Nerd Wallet professional is very
important part of organisation as well
as leading the team (Telegina 2016).
development team. Thus it can be
stated that the visibility of company is
not better
 The pipeline of talented people in
management and technology
department the people are very
inexperienced
Opportunities
 The technological industry is in a stage
of growth and introduction, therefore
exploring the opportunity can be
beneficial
 Capturing the better position of the
market is needed for the company, as
other companies are very competitive
sector.
 The globalisation has enhanced their
market in the software business,
therefore, China, Asian market can be
explored for more opportunities
(Telegina 2016).
Threats
 The major threat lies in the maturity
stage of the Technological industry
 As a start up the companies have lesser
investment opportunities for the
company
 With less investment opportunities they
are vulnerable to future growth (Weiss
et al. 2014)

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Gap Analysis
The analysis of the gap between the company’s present analysis of performance and what the
future performance can be. The actual performance and potential performance of the company is
what is analysed by the tools.
Current state - the company is a start up with having more opportunities in future years. The
sales of their software solution have achieved more importance of over the last years in the
business. The revenue of the company is annually is 3 million for 2016. The market share is 4 %
in the industry. There is also Lack of employee morale in the company. The features and
functions for strategic improvements through recruiting are not efficient. Profitability of the
company is less than the mark in the company at an average of 8% .
Future state – the company must be given more emphasis to reach the actual potential in sales.
The calculated potential of the company is 25 million and thus it can be said that the company is
way beyond. The market share should reach 15 % more share in the industry. The employees
must give more emphasis in enriching their clients and employers morale. The strategic
improvement should be incorporated in the company functions and activities. The profitability
has a chance of increase if the bottom line is aspired to be enhanced by optimising business
operation.
Gap - has been identified in market share as a 11% and also in the profitability of 21 million.
Thus it can be seen that the company is must improve with the challenge that the industry poses.
The gap identified in the company will be improved if the following remedies are taken into
consideration.
Remedies –

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 The strategic management of the company must go through all the policies including the
recruitment policies of the company.
 The profitability issues will be overcome if the pricing strategy is revised in the meantime
the sales opportunity is fully explored.
 As the company is behind its potential market share, the company must plan to take up
challenge with their competitors. The potential tools must be used to further in-depth
analysis of competitive challenges that the Australian software industry (Tong et al.
2015).
 Lack of consistency in the business operations and after going for analysis of hidden cost,
a problem-solving tool must be used in order to identify the key problems. Many
inefficient business could not achieve its target annually is they are incapable to solve the
source of hidden costs.
Cost Benefit Analysis
From the above analysis and current state and potential of the company, it can be stated
that the investment decision must be taken carefully. The peak of reaching 25Million sales must
be planned according to the latest revenue of the company (Ho 2014).

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Risk Analysis
Based on the probability of the new project plan and change implementation strategy the
expected rate of return is near 2%. Therefore, the risk can be 2% or more than 2% for the
company to implement the new strategies (Helfat and Martin 2015).
Summary of force field Analysis
According the change that has been identified to be implemented in the company can be
stated that the proposed change management will be difficult to implement. The implementation
will be done by identifying the forces in change and forces against change (Hastings 2015). The
force of change is
 Customer needs
 Improved product innovation speed
 Reduced training time
 Low cost maintenance
Forces against change
 Loss of staff
 Impact on environment
 disruption
Change Vision statement
The major change vision statement of the company is to guide the teams and department
to its optimum achievement. As a customer centric company they must also focus on providing

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their customers most innovative software product and services. In addition, being the most
recognised in the software industry and among their customers should be included in the vision
statement (Hayes 2014).

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Formulated Change strategy
The statements of formulated change strategy are given
 The external environmental factor must be recognised and then the steps to eradicate the
problems must be taken. The environmental factors must be eliminated in order to
incorporate change in the study.
 The communication strategy be it internal or external should be formulised in the
manners that can smoothen the business operation process of the BizOps.
 The stakeholder’s analysis of the company must be included to develop and induced in
the plan. The stakeholder’s satisfaction must be checked too (Weiss et al. 2014).
A comprehensive change project management Plan
The action plan here includes the departmental change management plan that includes
dates and audience of the stakeholders (Hayes 2014).
Training plan – This includes the employees of all the department. The process will take 6 full
months in total
Communication plan – This also includes all involved department of the company (Goetsch and
Davis 2014). This also must be given a 4 months’ time.
Resistance plan – This survey operation must include resistance consequences and must deal
with the matter with approximately 3 months after the implementation of change management
plan.

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Reporting and readiness assessment plan – The reporting plan must include checking of the Key
Performance Indicators and review of ongoing feedback and monitoring of the plan. In addition,
the audit checklist must be included. This also must be a ongoing process(Goetsch and Davis
2014).