Digital Technology, Business Models, and Management Theories - BJSS

This report examines BJSS's digital transformation journey, highlighting the importance of technologies like AI, cloud computing, and data analytics in modern business. It explores how these technologies are developed and used across various organizations, including BJSS, to enhance business models and tools. The report also discusses old and newly emerging theories in business and management, such as decision-making, quantitative, system, and contingency theories, emphasizing their role in adapting to digital innovations. Furthermore, it provides examples of e-commerce business models, including B2C, C2B, B2B, C2C, B2A, and C2A, illustrating their impact on business operations. The analysis concludes that digital technology plays a pivotal role in contemporary business, necessitating continuous innovation and adaptation for sustained success. Desklib provides similar solved assignments for students.

Digital technology

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................5
Old and newly emerging theories on business and management structures and practices....5
Examples of model such as e-commerce business mode.......................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journals.................................................................................................................8

INTRODUCTION
The report aims to talk about how the company is transform using digital innovations. In the
modern world, the digital technology is being a way to make money from using various
application and software which serve great experience to the customers. The companies are
changing their business model so using AI, block change cloud computing and Data Analytics
which help them to work effectively and scale business at global level (Li and et.al., 2021). This
report is going to discuss about the BJSS Company which was founded in 1993 in UK. It
provides digital transformation services using embracing technology and software. The report
will provide inside about how the topic is important and contributed from past to present
transformation.
MAIN BODY
TASK 1
Why the technological topic is important
The topic of Technology is to use AI, block chain, cloud computing and Data Analytics is
contributing into transformation of company. This topic is important in order to grow and on
high revenue in the current competitive market. In the era of e-commerce everything is selling
digitally which require high intensity and quick services for the customers. Therefore AI and
Cloud Computing are two non best software with provide automated services that reduce site
time and enable quick responses for better customer satisfaction.
How the topic is developed
The artificial intelligence is developed before the cloud computing which has changed the
digital concept. The AI was first introduced in 1956 at that mouth college. AI was rise in 2010
and falls to which has gain increment through bringing many investments through Universities
and institutions. In past years the industries were not using AI Technology but later on it has
become necessity for every institution full stop apart from this the cloud computing is also came
under use in 1996 which is first used by Amazon in 2006 (Ting, Carin, Dzau and Wong, 2020).
Therefore, the BJSS company is used all these services to provide software for the different types
of companies like Healthcare, public sectors and retail. The AI has taken many interventions

from recent past years in order to make it more effective and compatible for digital usage. The
services are integrated with cloud computing which provide applications environment.
Brief description of the technology
The AI, cloud computing and Data Analytics is used for providing user generated
experience through giving automatic solutions of people problem. The AI involves two
Technologies such as hardware and software which include AI cloud as well. The combination
of this structure creates Cloud Computing which generates a space s similar as human brain. This
software help in providing data and information which is generated by users and how they think
and take actions is all comes under data analytic (Vargo and et.al., 2021). AI is significantly used
for Rapid data analysis which took lower cost in generating data and information. The BJSS use
the solution in order to provide more strategic platform to complete Complex and repetitive task
in easy manners and increase productivity and performance without involving any human
indulgence.
Technological platforms
What type of organisation and organisation used the technology?
The digital software services like cloud computing and AI is used by almost every
organisation whether it is start-up or multinational company. Every organisation has a lot of
information and data which they need to save secure software. Therefore, Cloud Computing is
become a necessity these days to store the data as much as they want. Not only the organisations
but individuals like student and other professionals use the services as well. It provides a safe
and secure detecting system in which any fraud or element activities get caught. This is called as
block chain which does not make use of any external out coming. The BJSS Company is also
using cloud services AI and block change to give a versatile experience to the business to carry
out their sales which will lead to offer great consultancies and give dynamic technology is that
form which gives value to the time and creates focus on smart working.
How is it used as business model?
The block chains and Cloud Computing use as Business models in order to create
efficient performance of business functions. With the use of AI the business could easily provide
information and data to the customers about their queries. The block chains will help in
removing bug and is relevant data from the services. The business model is used for providing a
unique experience to the customers which is all can be done through this digital software. It

provides customer to Customer services also B2B as well. The BJSS Use the software as is to be
services to give assistance to the business who are struggling with the business model.
How is it used as a business tool and is this effective.
The artificial intelligence cloud computing and block chains are used as business tools which are effective
in order to transform digital advancement into the company. It eliminates unnecessary wastage of time
and involvement of human resource that saves cost and value (Khin and Ho, 2018). The BJSS has
transform with this Technology as they become a fastest growing company in UK which are providing
practical solutions for business problems. It was a business tools that help in analysing unnecessary
outcomes and bugs. Therefore the digital solutions are yet necessary to eliminate False practices.
TASK 2
Old and newly emerging theories on business and management structures and practices
The nature of business environment is dynamic end there are various changes that take place
in market. Today the time is changing and digitalisation is the New Era. Various innovations
take place in today's time and new and emerging theories related to management are being
formulated. It is important for all the business organisations to analyse the current situation of the
market and bring innovations in their business. BJSS is one of the leading technology company
that uses the latest technology to carry on their work in market. The company provides solution
to the millions of people on every day basis (Marusin, Marusin and Ablyazov, 2019). The focus
is on digital transformation and engaging the users in new reality. They use dynamic technology
that platforms that are valuable at the present time. The old and new theories in business and
management are as follows:
Decision Making Theory: The focus is on how rationally individuals should behave under
risk and uncertainty. It is necessary to analyse the situation and take effective measures. It is a
framework that assist the organisation to take decisions regarding latest technology that they
must use. There are some problems that are faced by the company and that can be solved through
digital technology (Whitelaw and et.al., 2020)
. The use artificial intelligence has changed the way of solving customer queries. There is
need of managing the work and taking right decisions. This theory assists the business to take
several decisions transform the way business organisation works.

Quantitative theory: The use of tools is being done by the company to test the best method.
It is necessary to check the topic and then consider the feasibility test to measure the concept in
an effective manner. It helps to analyse the best technology that will help to manage the
organisation and build effective relationship. There is need of analysing the concept and
variables that are required to carry on the task properly.
System theory: It is a systematic way of working and getting solution to the problem of
clients. It helps them to plan effectively (Ilomäki, and Lakkala, 2018). The dependency, synergy,
and interrelationships between subsystems are all crucial components that contribute to the
organization's growth and success. Employees are the most significant aspect in any
organisation, although departments and work groups are also crucial. This includes all elements
that are influenced by the changing environment. This helps BJSS to manage the work
systematically and then find digital solutions and give consultancy.
Contingency theory: This theory suggests most appropriate style of management that will
help to deal with the complex situation. It is necessary to know about the options that are
available in market. In this digital world, there are new software’s and techniques that are being
designed to carry on the work. Management employs each strategy in accordance with the
situation's requirements. The three most essential variables that affect business management and
structure are the scope of the organisation, the technology employed inside the organisation, and
the leadership style at all levels. The use of latest technology is required to carry on the
operations in effective manner.
All these theories are emerging at this time and must be used to by the company to achieve
their goals and objectives (Mannheim and et.al., 2019). The use of digital technology is required
to carry on the activities for the benefit of the clients. It is necessary to transform the business
according to the digital innovations. The use of latest technology makes the operations of the
firm easier.
Examples of model such as e-commerce business mode
Business to customers (B2C): In this model the products and services are directly provided
to the customers. The value is being transferred to create value to the customers. It helps to
provide value to the customers and know about the taste and preference of the customers. The
business focus on the need of the customers and work to provide them best products directly.

Consumer to business (C2B): This model of e-commerce is based on serving the value to
business. It can be understood as when customer gives review on the website the company gets
benefit in developing the product and services.
Business-to-Business (B2B): In the model, the relation among manufacturer and wholesaler
or relation among wholesaler and retailer is considered. The relation is defined among the
business and business is formulated. They do not target the customers but target the business and
serve them.
Customer to customers (C2C): It is new trend in which the customers sell their products to
other customers (Dienlin and Johannes, 2020). The use of e-commerce model is being used to
serve the customers by the products of other customers.
Business-to-Administration (B2A): The business model is also called business to
government. The work is done by the businesses to serve the government agencies and higher
authority (Aleksandrova, Vasiliev and Letuchev, 2018). The government gives proposals to the
business organisations and then work for them to carry on the work and serve government as
customers.
Consumer-to-Administration (C2A): The customers give feedback to the government
agencies. In these customers tells about the negative and positive feedback to government
agencies that they use to improve their working.
These are the important e-commerce models that are developed by use of latest digital
technology.
CONCLUSION
From the above report it is concluded that there is key role of digital technology in today's
time. It is necessary to know about the innovations that are being carried on properly. The
importance of digital technology is examined and the way it developed is important part of the
report. All the platforms and software’s that are used to develop the technology is mentioned in
the report as well as their effectiveness is also describe. In the next part there is discussion
related to important theories of management that support digital technology. In the end of this
report different E-Commerce models are being mentioned

REFERENCES
Books and Journals
Whitelaw and et.al., 2020. Applications of digital technology in COVID-19 pandemic planning
and response. The Lancet Digital Health, 2(8), pp.e435-e440.
Li and et.al.,2021. Digital technology, tele-medicine and artificial intelligence in ophthalmology:
A global perspective. Progress in retinal and eye research, 82, p.100900.
Ting, D.S.W., Carin, L., Dzau, V. and Wong, T.Y., 2020. Digital technology and COVID-
19. Nature medicine, 26(4), pp.459-461.
Vargo and et.al.,2021. Digital technology use during COVID‐19 pandemic: A rapid
review. Human Behavior and Emerging Technologies, 3(1), pp.13-24.
Khin, S. and Ho, T.C., 2018. Digital technology, digital capability and organizational
performance: A mediating role of digital innovation. International Journal of
Innovation Science.
Marusin, A., Marusin, A. and Ablyazov, T., 2019, September. Transport infrastructure safety
improvement based on digital technology implementation. In International
Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI
2019) (pp. 348-352). Atlantis Press.
Ilomäki, L. and Lakkala, M., 2018. Digital technology and practices for school improvement:
innovative digital school model. Research and practice in technology enhanced
learning, 13(1), pp.1-32.
Mannheim and et.al.,2019. Inclusion of older adults in the research and design of digital
technology. International journal of environmental research and public
health, 16(19), p.3718.
Dienlin, T. and Johannes, N., 2020. The impact of digital technology use on adolescent well-
being. Dialogues in clinical neuroscience, 22(2), p.135.
Aleksandrova, S.V., Vasiliev, V.A. and Letuchev, G.M., 2018, September. Digital technology
and quality management. In 2018 IEEE International Conference" Quality
Management, Transport and Information Security, Information
Technologies"(IT&QM&IS) (pp. 18-21). IEEE.