Report on Business Decision Making for Black Friars Restaurant

This report assesses the viability of Black Friars Restaurant's plan to open a new branch in London. It employs research methodology involving primary data collection through questionnaires to gauge customer perception and satisfaction. The data interpretation includes frequency analysis of customer responses regarding the expansion, satisfaction with existing services, and assessment of the restaurant's financial resources. A trend line illustrates the restaurant's sales and net profit over the years (2017-2020). The findings indicate that a significant number of respondents support the expansion, believe the restaurant has sufficient financial resources, and are satisfied with its services. The conclusion emphasizes the use of financial tools like NPV and IRR in decision-making, supporting the viability of the expansion. Desklib offers this report and many other solved assignments for students.

Business Decision
Making
(Task- 3.3)

Table Of Content
 Introduction
 Objectives
 Research Methodology
 Data Interpretation
 Trend Line
 Findings
 Conclusion
 References

INTRODUCTION
Decision making is the process of selection of profitable
project which is best suited to organisation. There are
many information and financial tools are used to enhance
decision making power. Large number of advantages are
gathered by organisation like competitive advantage, brand
image and large market share.

OBJECTIVES
 The main aim of Black Friars Restaurant is to ascertain
the viability of their move to start new branch in
London.
 To analysis customer perception on the expansion of
Black Friars restaurant business

RESEARCH METHODOLOGY
 The major objective of research is to collect the
information from customers and respondents.
 Random sampling method is used to select respondents
from total population
 Primary source is used under which questionnaire is
prepared which includes series of questions

DATA INTERPRETATION
Q1. Is it viable for Black friars
restaurant to open new branch in
London?
Frequency
Yes 30
No 10

Continue...
Yes No
0
5
10
15
20
25
30
35
30
10
Column B

Continue...
Q2. Do you satisfy with the
existing services of Black friars
restaurant?
Frequency
Highly satisfied 25
Satisfactory 10
Not satisfied 5

Continue...
25
10
5
Highly satisfied
Satisfactory
Not satisfied

Continue...
Q4. Do you think that Black friars
restaurant has enough financial
sources to start new branch?
Frequency
Yes 35
No 5

Continue
Yes No
0
5
10
15
20
25
30
35
40
35
5
Column B

TREND LINE
Year Sales Net Profit
2017 7120 2200
2018 7560 2300
2019 8650 2850
2020 8900 3000