University Name: Black Lives Matter - A Critical Overview Report

This report provides a critical overview of the Black Lives Matter (BLM) movement, examining its origins in the African-American community in the USA, and its purpose of campaigning against systemic violence and hatred against black people. The report explores the value system of BLM, which centers on ending racism, addressing police brutality, racial inequality, and racial profiling. It discusses the movement's roots in the Black Power Movement and the evolving leadership. The study analyzes the media's portrayal of BLM, highlighting its use of social media and the impact of globalization. It also considers the movement's inclusivity, embracing issues faced by various minorities. The report emphasizes the significance of BLM in bringing to light the oppression against black people and the importance of valuing black lives globally. The report includes an analysis of how social media has been used to spread awareness about the movement. The report concludes by emphasizing the significance of the Black Lives Matter movement.

BLACK LIVES
MATTER – A
CRITICAL
OVERVIEW
Name of the Student
Name of the University
Author Note

BACKGROUND – SOCIAL
MOVEMENTS AND THEIR PURPOSE
 The term social movement refers to loosely
organized efforts that are undertaken by large
groups of people (Taylor 2016).
 Social movements are undertaken to achieve a
specific goal, be it is a social goal or a political
one (Taylor 2016).
 The purpose of any and every social
movement is to undertake activities pertaining
to social change, to resist a social change or to
undo any particular social change (Pellow
2016).

AIM OF THE STUDY
 The aim of the following study is to present a critical
overview of a social movement that took the internet
by storm of late – the Black Lives Matter, social
movement.
 The study will aim to assess how the value system of
Black Lives Matter, as a social movement, has been
portrayed in the media and whether or not there
exists any bias in this respect.
 To see how the value system of Black Lives Matter has
been impacted by the process of globalization
 To assess how communication tools like social media
have been used to conduct the movement
 To understand the perspective or values of the
initiators of this movement, and its importance

BLACK LIVES MATTER – AN
OVERVIEW
 Black Lives Matter is a global activist
movement.
 Black Lives Matter is a social movement
that originated in the African-American
community in the USA
 The purpose and the objective of Black
Lives Matter as a social movement has
been to campaign against systemic
violence and hatred against the black
people in America (Rickford 2016).

VALUE SYSTEM OF BLACK
LIVES MATTER
 The value system of Black Lives Matter is
based on a desire to bring an end to racism.
 As part of the Black Lives Matter social
movement, regular meetings are held in
protest of the killings of Black people that
take place in police custody.
 Broader issues such as police brutality,
racial inequality and racial profiling are
addressed by Black Lives Matter, as a
movement (Rickford 2016).

VALUE SYSTEM OF BLACK
LIVES MATTER
 Black Lives Matter is a social movement that is greatly
inspired by a civil rights movement that took place in
America prior to this one, the Black Power Movement.
 Some of the well-known protestors of the Black Lives
Matter movement, are seen to distinguish themselves
clearly from the previous generation of African-
American leadership.
 The reason for stepping away from an identification
with the previous leadership lies in the fact that the
present leaders of BLM are averse to a wide range of
middle class traditions like respectability politics,
Democratic Party involvement and church
involvement (Ince et al. 2017).

VALUE SYSTEM OF BLACK
LIVES MATTER
 In the most essential sense of the term, Black
Lives Matter is a present day civil rights
leadership and movement that aims to bring
about a reduction in the violence that is levied
against black people in America.
 The purpose and scope of the movement is to get
all Americans to recognize the importance and the
value of black lives, to treat black people with the
dignity they are entitled to, and to regard them as
equal partners in the citizenship process, instead
of as people who are unequal, marginalized, not
worthy of mainstream affairs, and consequently of
human rights (Ince et al. 2017).

HOW BLACK LIVES MATTER HAS
BEEN PORTRAYED IN THE MEDIA
 It is important to talk about the fact that
Black Lives Matter, as a social
movement has been presented without
bias in the media.
 The media all over America and all over
the world, have commended the growth
and expansion of this movement, from
an online social media campaign to a
global movement of a massive scale
(Hope et al. 2016).

GLOBALIZATION AND
BLACK LIVES MATTER
 Black Lives Matter is a movement that
did not remain restricted to the country
of America for too long.
 As such, BLM is a movement that is
global in its scope and purpose, which is
why the tenets of this movement came
to be widely embraced by civil society
actors in other countries of the world,
that are home to a substantive black
population (Hope et al. 2016).

GLOBALIZATION AND
BLACK LIVES MATTER
 The impact of Black Lives Matter as a social
movement came to be felt within the first three to
four months of its operations.
 One of the most crucial features of this movement
was to draw attention of the American public to the
indiscriminate killing of black people that was taking
place in police custody.
 The extra judicial killing of black people by vigilantes
and the police is what the movement is primarily
against, which is why the movement came to be well
accepted not only across the length and breadth of
America, but in other parts of the world as well
(Taylor 2016).