This report examines Black Penny's utilization of technology within its business operations. The analysis covers the extent of social media usage, the types of technologies employed to enhance profitability and productivity, and the frequency with which these technologies are utilized by management. The report also assesses the perceived benefits of technology adoption, including its impact on customer satisfaction and attraction. Key findings reveal insights into Black Penny's technology integration, the influence of social media, and the effectiveness of current practices. Recommendations are provided to improve investments in technology, upgrade current systems, and enhance employee training and development to maximize the positive impact of technology on business performance, profitability, and production.