Detailed Market Analysis and Recommendations for Blackburn Postcode

This report presents a detailed market analysis of Blackburn, Australia (postcode 3130), conducted for Alpha Property Development. The analysis utilizes data from the Australian Bureau of Statistics to examine demographic, physiographic, and behavioral traits of Blackburn residents, comparing them with national averages. Key findings include a significant population in the 45-49 age group, high educational attainment, and detailed information on transportation, schools, recreational areas, restaurants, and shopping centers. The report analyzes age, marital status, education levels, weekly income, employment status, occupation, family composition, dwelling structures, and vehicle ownership. Recommendations are provided based on this comprehensive analysis to guide property development decisions in the Blackburn area, offering valuable insights into the local market and consumer preferences. The report concludes with a summary of the findings and recommendations.

Running head: INDIVIDUAL POSTCODE ASSIGNMENT
Student Name:
Student Number:
Assignment: Individual Postcode Assignment
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Table of Contents
Executive summary........................................................................................................5
1. Introduction................................................................................................................6
1.1 Purpose.....................................................................................................................6
1.2 Scope........................................................................................................................6
1.3 Background..............................................................................................................6
2.Postcode Overview.....................................................................................................7
2.1Main forms of transport (Buses, trams, trains).........................................................7
2.2 Main Roads (Freeways, Toll ways, Main St)...........................................................9
2.3 Schools, Tafe, Universities (Kindergarten, childcare, primary/secondary).............9
2.4 Leisure, Recreational Areas (Gyms, parks, bike paths, fitness centres,
playgrounds, swimming pools.....................................................................................10
2.5 Restaurants, Cafes, Entertainment.........................................................................10
3. People Living in the postcode .................................................................................11
3.1 Age.........................................................................................................................11
3.2 Marital Status.........................................................................................................12
3.3 Education...............................................................................................................12
3.4 Weekly income......................................................................................................13
3.5 Employment Status................................................................................................14
3.6 Hours Worked........................................................................................................15

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3.7 Occupation.............................................................................................................15
3.8 Family composition................................................................................................16
3.9 Family Size............................................................................................................16
3.10 Dwelling Structure...............................................................................................17
3.11 Number of bedrooms...........................................................................................17
3.12 Ownership Status (Tenure)..................................................................................18
3.13 Number of registered motor Vehicles..................................................................18
3.14 Price Guide...........................................................................................................19
4. Recommendations....................................................................................................20
5. Conclusion...............................................................................................................20
Reference List..............................................................................................................21
List of Tables
Table No 1– Age Group of People...............................................................................15
Table No 2– Marital Status of People..........................................................................16
Table No 3– Educational Statistics..............................................................................17
Table No 4– Weekly Income.......................................................................................18
Table No 5–Employment Status..................................................................................18
Table No 6– Hours Worked.........................................................................................19
Table No 7–Occupation of People...............................................................................19
Table No 8– Family Composition................................................................................20
Table No 9– Average Children per family...................................................................20
Table No 10– Separate House......................................................................................21

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Table No 11–Number of Bedrooms.............................................................................21
Table No 12–Ownership Status...................................................................................22
Table No 13–Number of Registered Vehicles.............................................................22
Table No 14– Price Guide............................................................................................23
List of Figures
Figure 1- Blackburn Google Image.............................................................................10
Figure 2- Bus Transport...............................................................................................11
Figure No 3- Bus Transport.........................................................................................12
Figure 4- Blackburn Railway Station...........................................................................12
Figure No 5- Ownership in Blackburn 18
Figure No 6- Ownership in Blackburn 19

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Executive summary
The following report is based on the analysis of the type of housing complex
to be built in Blackburn which is one of the suburbs of Australia. The research will be
a basic marketing analysis of the area which will help Alpha Property Development to
determine the kind of project to be undertaken for the residents of Blackburn. The
researcher has taken the help of Australian bureau of Statistics to find out the actual
figures of different demographic, physiographic and behavioural traits of the citizens
of Blackburn. The results have been compared with the Australian National average
to show the similarities and differences. The largest percentage of population is in the
range of 45 and 49 years. The educational standards of the people living in the area
are quite high as the number of students attending secondary schools is higher than
the national average. The research has also highlighted the percentage of cars in the
area along with the family composition, income levels and many more as such Apart
from the quantitative analysis done by the researcher he has also provided some
interesting facts on the transportation structure, places of interest and other areas of
importance in Blackburn. The researcher has also provided detailed information of the
educational institutions present in the area. Other vital information includes the
reference of roads and highways that are present in Blackburn, the different
restaurants and cafes along with the fitness and entertainment centres present in the
mentioned suburb of Australia. The vast range of information provided by the
researcher helps the research to be compact and flawless.

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1. Introduction
1.1 Purpose
Alpha Property Development has been one of the most prominent developers
of real estate in Australia and has its projects in most of the cities of Australia.
Recently the mentioned company is searching for new areas to develop projects. The
following report is aimed to analyze the different types of commercial or residential
properties of Blackburn town (3130) located in the district of Victoria in Australia.
The analysis will be carried out by the researcher based on a number of factors like
demography, culture and many more as such. The researcher in his report will
recommend on the types of property that is supposed to be suitable in Blackburn.
1.2 Scope
The following research has a huge scope as it covers a detailed analysis on the
postcode (3130). The analysis includes demographic information of the people living
in the postcode area, facilities, recommendations and conclusion.
1.3 Background
It is very much important for an organization to conduct a market research for the
company as because the market research helps the business to identify the problematic
areas, the needs of the consumers and the reason behind preferring the organization
ahead of other organizations. In the following research the researcher has carried out a
detailed market research to gather necessary information regarding Blackburn (3130).
The conduction of the market research will help the organization to get the knowledge
of the preferences of the consumers and thus the mentioned organization can select
the right types of properties to build in Blackburn.

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Figure 1- Blackburn Google Image
Source-(Mulley et al. 2016)

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2. Postcode Overview
Blackburn is well connected by a number of bus and train routes. Melbourne
PTV bus routes connect Blackburn with Melbourne and other railway stations and
airports. PTV or Public Transport Victoria is responsible for providing transport in
Melbourne and suburbs like Greenvale, Blackburn etc. Buses of routes 150-199 and
400-899 operate in Blackburn. Bus No 151 connects the suburb with Melbourne and
railway stations namely Williams Landing Station and Tarneit Railway Station
through Westmeadows lane. The main railway station is Blackburn Railway station
that is located in the Lilydale and Belgrave lines of Victoria. The Lilydale line
services three of the different areas namely Flinders street and Lilydale. Belgrave line
serves to Flinders Street and Belgrave. Blackburn North is a transport hub as it
consists of a major bus and tram terminus. This part of Blackburn is serviced by the
Box Hill Railway station.
Figure 2- Bus Transport
Source- (Lieser and Groh 2014)

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Figure No 3- Bus Transport
Source- (Willing and Pojani 2017)
Figure 4- Blackburn Railway Station
Source-(Mulley et al. 2016)
2.2Main Roads (Freeways, Toll ways, Main St)
The suburb of Blackburn is bordered by Middleborough road, Eely road and
Canterbury road. Apart from these roads there is also an irregular road that connects
Blackburn to the east.

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2.3 Schools, Tafe, Universities (Kindergarten, childcare, primary/secondary)
Lots of different schools and colleges are present in the suburb of Blackburn with
varieties ranging from primary schools to high school Universities and colleges.
Prominent primary schools include Blackburn North, Old Orchard Primary School,
St. Phillips (Catholic) and some other schools. Blackburn High School is the biggest
high school of Blackburn. Forest Hill Secondary College is one of the most notable
colleges of Blackburn. A technical school was present at Blackburn but it have
stopped its operations since a long time back.
2.4 Leisure, Recreational Areas (Gyms, parks, bike paths, fitness centres,
playgrounds, swimming pools
One of the most notable recreational reserves of Blackburn is the Konnung
Reserve. It is located in the Springfield Road and offers a variety of recreational
services like cricket, football, tennis clubs and a soccer field. Lots of Gyms and
fitness centres are present in Blackburn which provides state of the art infrastructure
with modern equipments that cater to the needs of the fitness savvy residents of the
area.
2.5Restaurants, Cafes, Entertainment
McDonald’s Restaurant and Video Ezy are some restaurants of the area.
Smaller shops are present in Blackburn which are known by the name of milk bars
and are located at the corner of Fulton road and Holland Road. These restaurants and
entertainment centres are easily accessible by Public transport.

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2.6 Shopping Centres in the Postcode Area
Eastland Shopping Centre is one of the recent shopping centres developed in
Blackburn which offers huge range of different products for the residents of the area.
Woolworths Super Market is another reputed shopping centre of Blackburn.
3. People Living in the postcode 500
3.1 Age
Table 1: Age Postcode (3130) Australia
Average Age: 36.9 years
Postcode 3130 (%) Australia (%)
15-19 6.2 6.0
20-24 6.8 7.0
25-29 6.3 7.4
30-34 6.1 7.6
40-44 7.2 6.8
45-49 7.3 6.8
Table No 1– Age Group of People
Source- (www.abs.gov.au)
From this table it is evident that most people living in this area are between the
age of 45 and 49 years of age. This age group makes up 14.8% of the population
compared with 13.9% for the rest of Australia (ABS, 2016). This is followed again by
the by age group of 40 and 44 years with 7.2% Australians (Crowe et al. 2013). They
make up a sizeable part of the population in postcode 3130. This age group makes up
17.6% of the population compared with 15.7% of Australia’s population (ABS, 2016).

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3.2 Marital Status
Marital Status Postcode Code (3130) Australia
Married 52.2 47.7
Table No 2– Marital Status of People
Source-(www.abs.gov.au)
The following table shows the percentage of married people in
Blackburn. The percentage is an average of both the registered marriage of 52.2% and
de-facto marriage of 6.6%. The percentage is much higher than the Australian average
of 47.7%.
3.3 Education
Education Postcode Code (3130) Australia
Pre-School 5.5 5.2
Primary Catholic 5.1 5.3

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Primary- Other Non
Governmental
1.6 3.2
Total 12.2 13.7
Secondary Catholic 5.3 4.7
Secondary other Non-
Governmental
6.3 3.9
Total
11.6 8.6
Table No 3– Educational Statistics
Source-(www.abs.gov.au)
The educational statistics of Blackburn shows that Blackburn surpasses the
Australian standard by a considerable percentage. The higher percentage of school
enrolment in Blackburn as compared to the Australian average is quite notable.
Especially the secondary school enrolment in Blackburn is much higher than the
Australian average. This also figures out that the parents of Blackburn are able to
afford the high cost of schooling for their children.
3.4 Weekly income
Weekly income Postcode Code (3130) Australia
Personal 748 662

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Family 2279 1734
Household 1799 1438
Table No 4– Weekly Income
Source-(www.abs.gov.au)
The average income is a much higher than the national average of Australia.
Personal, family as well as the household income surpasses the country’s average by
high limits.
3.5 Employment Status
Employment Status Postcode Code (3130) Australia
Worked Full Time 58.6 59.7
Worked Part Time 28.9 28.7
Away From Work 5.4 5.9
Table No 5–Employment Status
Source-(www.abs.gov.au)
The statistics of the employment status shows that the employment status of
Blackburn is more or less equal to the Australian average. Percentage of full time
workers stands at 58.6% which is slightly lower than that of the country average. Part
time workers in Blackburn are higher by just 0.2% than the average of the island
continent. 5.4% of the people of Blackburn are unemployed(Newton and Glackin
2014). This shows that Blackburn has a considerable amount of people who are
employed.

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3.6 Hours Worked
Hours Worked Postcode Code (3130) Australia
5-14 Hours 27.9 26.0
15-29 Hours 12.7 11.5
30 Hours or more 8.3 9.0
Table No 6– Hours Worked
Source-(www.abs.gov.au)
The table clearly shows the closeness of the working hours with that of the
national average of Australia. Most of the workers are engaged in working for 5 to 14
hours. 8.3% of the employees work for more than 30 hours which is less than the
average of Australia.
3.7 Occupation
Occupation Postcode Code (3130) Australia
Clerical and
Administrative Work
20.2 14.7
Technicians 16.5 14.2
Managers 12.2 12.9
Table No 7–Occupation of People
Source- (www.abs.gov.au)
The table shows that most of the people of Blackburn are clerical or
administrative workers followed by technicians. The average statistics of Australia

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however is much low. The average number of managers is only low than that of
Australia.
3.8 Family composition
Family composition Postcode Code (3130) Australia
Couple Family with
children
51.0 44.7
Table No 8– Family Composition
Source- (www.abs.gov.au)
Statistics shows that most of the couples residing in Blackburn has a child as
the average percentage is much higher than the national average.
3.9 Family Size
Family Size Postcode Code (3130) Australia
Average Children per
family
3.4 3.2
Table No 9– Average Children per family
Source- (www.abs.gov.au)
The average number of children per family in Blackburn is much more than
the national average and thus it can be said that most of the families have more than
one child.

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3.10 Dwelling Structure
Dwelling Structure Postcode Code (3130) Australia
Separate House 70.8 72.9
Table No 10– Separate House
Source- (www.abs.gov.au)
Most of the families in Blackburn prefer to stay in a separate house of their
own which is clear by the statistics. 70.8% of the people stay in separate houses in
Blackburn. Therefore Apartments or bungalows can be the most preferred type of
houses.
3.11 Number of bedrooms
Number of bedrooms Postcode Code (3130) Australia
4 or more bedrooms 29.8 32.2
Table No 11–Number of Bedrooms
Source-(www.abs.gov.au)
29.8% of the people prefer 4 or more bedrooms and it is much lower than the
national average of 32.2%. The family composition of Blackburn is one of the main
determinants of the housing structure of the area.

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3.12 Ownership Status (Tenure)
Ownership Status Postcode Code (3130) Australia
Owned Outright 39.8 31.0
Owned with a Mortgage 32.6 34.5
Table No 12–Ownership Status
Source-(www.abs.gov.au)
Blackburn has a much higher percentage of ownership status than the rest of
Australia. The owned outright is much higher than the national average but the
mortgage owned outright is a little less than the Australian average.
Figure 5- Ownership in Blackburn
Source-(www.abs.gov.au)

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Figure No 6- Ownership in Blackburn
Source- (www.abs.gov.au)
3.13 Number of registered motor Vehicles
Number of registered
motor Vehicles
Postcode Code (3130) Australia
Total Number of vehicles 1909 2,999,184
Table No 13–Number of Registered Vehicles
Source-(www.abs.gov.au)
The total numbers of registered vehicles have been increasing gradually in
Blackburn. The main reason behind such a trend is the rise in the population of
Blackburn. Many new families are settling down in the suburb since the last few
years.. The most popular cars are luxurious sedans like Toyota Corolla and Mercedes
Benz e class.

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3.14 Price Guide
Price Guide Postcode Code (3130) Sold This Year
2 Bed House $427K 37
4 bed House $950K 96
Table No 14– Price Guide
Source-(www.abs.gov.au)
The following table represents the amount of different houses of Blackburn in
the local market. The prices of the houses have increased a bit since the last year.
Overall the prices can be said to be ok for the new buyers as the residents have a
considerable budget in their hand (Willing and Pojani 2017). A two bedroom price
has been charged $427k which is as per the standards of the market. The price of the 4
bed house is $950K which is quite high. In comparison to the 4 bed house which has
seen sales of around 96 houses the sales of the 2 bed houses have shown a dismal
performance. Only 37 of the houses have been sold in the financial year. This may
ascertain that people are looking for more spaces and wants to own a bigger house.

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4. Recommendations
The researcher has provided some useful recommendations after the thorough
analysis of this report. The recommendations will be helpful for Alpha Property
Development on determining the exact kind of project to be executed in Blackburn.
1. The people of Blackburn are quite educated and have a liking for education. The
enrolment patterns in the suburb are a clear indication of the liking for education.
APD can build a number of residential school buildings that can be a hit with the
residents.
2. Children generally require a larger space for their enjoyment and thus Alpha
properties should concentrate on building 4 bedroom apartments or houses and should
also ensure that these housings have a considerable amount of open space for outdoor
games.
3. New housings with state of the art facilities like gyms, shopping centres can be
profitable for APD.
4. APD can also build new Shopping centres as there is a shortage of shopping centers
in Blackburn.
5. The rise in the number of cars will also be a thing to be kept in mind by the
mentioned organization as they have to ensure the presence of a garage in every
house they build.
6. Alpha Property Development must also ensure that houses are built within the close
proximity of schools as statistics shows that a large proportion of children are
enrolled in different schools of Blackburn. Thus APD can build new complexes
which may house a primary or a secondary school.

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5. Conclusion
The following report has been successful to attain all the aims and objectives.
The report has successfully shown all the detailed statistics of Blackburn which will
help Alpha Property Development to build the most necessary housings for the
residents of the area. The demographic, geodemographic, physiological and
behavioral traits of the area provided in the research forms an essential marketing
research for the organization.