Detailed Market Value Analysis for BlackFella Beef Limited Report

This report analyzes the market value of BlackFella Beef Limited, a social enterprise aimed at providing employment and beef products to indigenous communities. The report begins with an introduction to market value and the business's objectives. It then presents a business canvas model outlining key partners, activities, value propositions, customer relationships, and market segments. A detailed analysis of market segmentation follows, focusing on geographic, demographic, psychographic, and behavioral factors within the indigenous tourism sector. The rationale for selecting the target market is explained, highlighting the positive impact on indigenous communities. A target market description and customer persona are provided to illustrate the enterprise's focus. Finally, the report clarifies how the target market creates value by providing employment, education, and training opportunities, ultimately enhancing the brand image and improving the livelihoods of indigenous Australians. The report emphasizes the importance of market strategies, supply chain development, and the use of a blue ocean strategy to attract a wide customer base.

Analysis of Market Value
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TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
EXPLAINATION OF VALUE..................................................................................................3
BUSINESS CANVAS MODEL................................................................................................4
ANALYSIS OF MARKET SEGMENTATION........................................................................5
RATIONALE FOR THE SELECTION OF TARGET MARKET............................................5
TARGET MARKET DESCRIPTION.......................................................................................6
CUSTOMER PERSONA...........................................................................................................7
CLARIFICATION OF HOW TARGET MARKET CREATE VALUE...................................7
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9
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INTRODUCTION
Market Value is an amount for which anything can be sell in a particular market. The
present report is based on market value of a social enterprise names "BlackFella Beef
Limited" which is undertaken by the Western Kangoulu peoples. The main purpose of this
organization is to provide employment by selling beef products to indigenous people. Report
describes market segmentation as well as target market description. It also present business
canvas model as well as customer persona that provides deep insights into target market. It
gives clarification that how target market creates value for the people of Australia.
EXPLAINATION OF VALUE
Business value is a term that includes quantity in order to determine progress of a
BlackFella Limited and also related to economic value which help to gain large profit for
indigenous people's future growth. Indigenous tourism market in Queensland is the biggest
source of domestic market in Australia. It is a tourism activity that keeps people engage and
encourage tourism of indigenous Australian within mainstream tourism industry. From last so
many times the market of indigenous is decreasing year by year and as a result there is no
growth in their market. That is why Western Kangoulu peoples wants to introduce new
organization named " BlackFella Beef Limited". Queensland is the only place where both of
Australia's indigenous culture converge as well as flourish and it is well known for its
domestic and international tourism which contributes to the local, regional or state economies
(Faircheallaigh, 2017). The main purpose of a report is to explore the market of BlackFella
Beef in indigenous tourism market sector. The organization needs to understand a better
productivity task in order to meet the inevitably of tourism market customers and the
intention of this brand is to provide employment opportunities such as jobs, food, education,
food, health and training.
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CONTEXT MAP
Demographic
Increase in
population
New invention
Social and cultural
changes

By using concept map the organization can represent relationship between ideas,
image and words in order to develop different supply chain and it also help to develop logical
thinking in order to explore its market into global level. The main target of " BlackFella Beef
Limited" is indigenous tourism market who are looking for some beef products so that their
entire profit will go back to these indigenous people with a purpose of jobs, education,
training, food and health. To develop indigenous tourism, this organization is trying to
develop its beef products. This help to attain all defined goals and also promote for its long
term objectives (Armstrong and et.al., 2017.).
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BUSINESS CANVAS MODEL
Key Partners
This indicate the key
partners for a
BlackFella Beef
products are high
profile people who
support this social
enterprise.
Key Activities
This is core element which indicates good
knowledge and understanding of target
area of customers. key activity will be
selling the products and rendering
services to indigenous people.
Value Proposition
this provide basic idea to
provide best services to
their customer in respect of
getting high competitive
advantage with well
management and operations
system.
Customer Relationships
To maintain best customer
relationship. Organization can take
feedback from customers, develop
training sessions and can make
changes as per customers’ needs
are consider in this element.
Customer Segments
Segmentation can be
done as per the choice
of Customers interest,
involvement,
demographic choice.
The organization
chooses indigenous
community as a
customer segments.
Key Resources
key resources will be human capital and
finance that support to operate the
organization in well format.
Channels
Distributes, seller and buyers are
key channels of BlackFella Beef
Limited.
Cost Structure
Offered price will be calculated on the basis of cost structure with respect to turnover
and there should be minimum price as compared to others.
Revenue Streams
the sale of products and fixed rate are mention along with concessions
and discount price. The estimated graph of turnover is made in the
proportion of number of customers.
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On the basis of Business canvas model which define the trends as well as future value
which affect overall business performance of a company. This model helps to specify goals
and opportunities for future in order to make it brand best in the market (Corey and et.al.,
2017). BlackFella Beef Limited needs to focus on indigenous customers because it aids to
makes the organization marque by using effective strategy that will help to raise its efficiency
as well as brand image up in the market. This model clearly states the key activities which an
organization performing in order to achieve those goals and objectives.
ANALYSIS OF MARKET SEGMENTATION
Market segmentation is the basic activity which is done to divide the broad customers
into sub groups on the basis of their demographic, geographic and psycho graphic and
behavioral. The main aim of market segmentation is to determine the high yield segments and
which is most profitable and have a growth potential. In the context of BlackFella Beef
Limited, it uses segmentation, targeting and positioning in order to provide outline for market
planning objectives. This organization chooses geographic region in Australia where
indigenous people are target in order to produce their products in the market. It has been
analysed that this group of people are not so developed, this can be stated on the basis of
education, employment: so to produce these products into this region will help an
organisation in generating more income for this group and on the other side, this also helps
in achieving long term and performance goals (Market analysis, 2018). Tourism segments
board of Australia that help to attract many tourist towards them. The market segmentation
strategy is the best approach which help BlackFella Beef limited to reach wide number of
customers and to meet needs of largest range of buyers.
RATIONALE FOR THE SELECTION OF TARGET MARKET
BlackFella Beef limited chooses indigenous tourism market in Australia as a target
market, because it creates positive impact on the people of Australia. This help to examine
the desirability, feasibility as well as commercial viability of branded products of indigenous
beefs. The core reason to choose indigenous tourism market is to provide them food products
and develop its supply chain which help to make this organization a brand name in Australia
with the help of many indigenous peoples. In order to provide different beef products to
people will help them to gain more profit and this profit will utilize in First people's job as
well as education which help to creates positive impact on them. This organization will
deliver the best products to this group in order to promote and help to understand the supply
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chain in market. They are considered as one of those community who are backward and not
even know about their rights, so BlackFella Beef limited wants to collect all profit for the
indigenous people for the purpose of jobs, education, training, food and health and to develop
brand image in market by using various market strategy (Ramanathan and et.al., 2017).
First people (indigenous) live in Australia since 65000 years and are dependent on
cattle only. So this organization mainly work to get people into employment by selling beef
and another objective of an enterprise is to provide them education and various training
opportunities. The activities such as tourism is well placed to contribute to indigenous people
to improve their livelihoods and if these are managed well then it will definitely help to
explore in market with well-defined product diversification. The main focus on beef
production system is on providing branded products and also have capability to build a wider
red meat industry in many regional areas. That is why Western Kangoulu peoples chooses
Beef products such as broth, jerky, balls to produce in their target area i.e. in indigenous
tourism market (Waterton and Saul, 2018).
Target market process helps to generate new customer approach and helps to promote
the company’s brand value. For BlackFella, it is a best opportunity to grab the customer
attraction by providing the beef products to them. This would also help to create new market
value for the company into long term future task. It helps to attract Kangoulu peoples who
helps to create new goodwill for the company.
TARGET MARKET DESCRIPTION
The social enterprise BlackFella Beef Limited start producing beefs products in
indigenous tourism market in order to provide them better education facility as well as
employment opportunities. It has been considered that this tourism market is a best
significant opportunity to build strong advantage over competitor. In Queensland, tourism
and events are mainly having focus on the efforts of indigenous tourism experience which
help for their development and by introducing new beef products into their area will help to
promote travellers to have a high and unique Australian experience. The first people of
Australia are the aboriginals which includes a mixture of cultures, customs and languages.
For them, food availability is limited and even the food is also not obtained without making
any efforts (Macniven and et.al., 2018). That is why Western Kangoulu peoples thinks to
produce beef products which help in their development as well as promote their community.
Queensland may be the only cattle market which affect the whole environment of indigenous
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tourism market and this is the only reason to introduce new beef products such as beef broth,
beef jerky, protein balls and beef tucker.
In Australia, the first people are the only community who wants to enjoy many
services that includes apps, cooking demonstration and indigenous tours. The idea of
introducing BlackFella Beef is good rather than having grass fed beef which help to enhance
the supply chain and provide them job opportunities which will help in their future growth as
well as development (Taylor, Tátrai and Erőss, 2018).
CUSTOMER PERSONA
Customer persona are based on the analysis and research of real customers which
build empathy between marketers and personas. This help brand or social enterprise to
envision what people hear, seeing from their new innovation. The customer persona is
described below:
MEDIA/ BRANDS:
SOCIAL MEDIA
AGE: 30 MOTIVATION: FRUSTRATION INFLUENCES
OCCUPATION: BUSINESS MAN best product quality low quality product other company provide
STATUS: MARRIED with different discountservices. cheap rate products
ARCHETYPE: FATHER voucher and offers with high quality
LOCATION: AUSTRALIA as compared to rivals
PERSONA NAME: JOHN ELDAS
IMAGE
PROFILE SUMMARY: PROFESSIONAL
PERSONALITY: INNOVATIVE, PASSIVE
CLARIFICATION OF HOW TARGET MARKET CREATE VALUE
The social enterprise BlackFella Beef Limited creates brand value by using
indigenous target people. As this people are also known as first people of Australia where
people are not so developed and by targeting this market segment will help to enhance the
profit margin and as a result this will directly create positive impact on this community
(Sarfati and et.al., 2018). Overall this will help to raise the brand image of a social enterprise.
The indigenous people of Australia are completely based upon agricultural activities and by
initiate some steps related to new products will help to move them from these agricultural
industries. It is also realized that there is so much talent in rural people of Australia but in the
context of indigenous group of people, they have good management skills (Waterton and
Saul, 2018).
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They basically need some resources which help to raise their efficiency and this can
be done by Western Kangoulu peoples who basically start new social project which serve
many new products related to beef to their customers in order to develop their brand image in
market. As above discussed that these beef products are basically introduced to provide
peoples best quality of products with low and affordable price. As a result, whatever the
income is generated from this will help in their educations as well as job facilities. They also
use blue ocean strategy that help to attract wide number of customers and also provide ample
opportunities for company's growth and profit. It is a competitive strategy that make
competition inapplicable (Love, Moore and Warburton, 2017).
CONCLUSION
By summing up above report, it has been analysed that Western Kangoulu peoples
introduce best idea for indigenous tourism market. As this commodity is not so developed so
it is necessary to introduce new beef products such as jerky, steaks, broth etc. in order to
develop as well as promote them for new business. Further it also present business canvas
model that help to determine the basic key activities and resources for this social enterprise. It
describes target market i.e. indigenous tourism market as well as customer persona that aid to
provide deep vision into target market. Lastly, report presents how target market creates
brand value for BlackFella Beef Limited.
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REFERENCES
Books and Journals
Armstrong, G. and et.al., 2017. Suicidal behaviour in Indigenous compared to non-Indigenous
males in urban and regional Australia: prevalence data suggest disparities increase across
age groups. Australian & New Zealand Journal of Psychiatry. 51(12). pp.1240-1248.
Corey, B. and et.al., 2017. Commercial harvests of saltwater crocodile Crocodylus porosus eggs
by Indigenous people in northern Australia: lessons for long-term viability and
management. Oryx, pp.1-12.
Faircheallaigh, C., 2017. Overcoming severe obstacles to public participation: indigenous people
and impact assessment procedures in Australia. In Public participation and innovations in
community governance (pp. 13-33). Routledge.
Love, P., Moore, M. and Warburton, J., 2017. Nurturing spiritual well‐being among older people
in A ustralia: Drawing on Indigenous and non‐Indigenous way of knowing. Australasian
journal on ageing. 36(3). pp.179-185.
Macniven, R. and et.al., 2018. Bright spots, physical activity investments that work: Indigenous
Marathon Foundation. Br J Sports Med, pp.bjsports-2017.
Ramanathan, G. and et.al., 2017. Analysis of clinical presentation, pathological spectra,
treatment and outcomes of biopsy‐proven acute postinfectious glomerulonephritis in adult
indigenous people of the Northern Territory of Australia. Nephrology. 22(5). pp.403-411.
Sarfati, D. and et.al., 2018. Improving the health of Indigenous people globally. The Lancet
Oncology. 19(6). p.e276.
Taylor, A., Tátrai, P. and Erőss, Á., 2018. Visible minorities in remote areas: a comparative
study of Roma in Hungary and Indigenous people in Australia. Hungarian Geographical
Bulletin. 67(1). pp.43-60.
Waterton, E. and Saul, H., 2018. Unstable relations: Indigenous people and environmentalism in
contemporary Australia.
Online
Market analysis. 2018. [Online] Available through: <https://smallbusiness.chron.com/market-
segment-analysis-58771.html>.