Business Decision Making: Blackfriars Restaurant Expansion Analysis

This report examines the business decision-making process related to the potential expansion of Blackfriars Restaurant, specifically focusing on opening a new branch. The objective is to gather consumer information and evaluate their perception of the new venture. The research methodology employs a descriptive approach, utilizing questionnaires administered to over 60 respondents. Data interpretation includes analysis of responses regarding the value of a new branch, its ability to attract customers, and consumer opinions on pricing. Findings indicate positive consumer sentiment towards expansion and suggestions include incorporating entertainment, prioritizing online booking, and introducing new cuisine options. The conclusion supports expansion in central London, emphasizing the need for strategic adaptations to achieve sustainability. The report includes references to relevant academic sources on business decision-making.

Business Decision Making
Task 3.3

Covered content
• Introduction
• Objective
• Research methodology
• Data interpretation
• Finding
• Suggestion
• Conclusion
• References

Introduction
Business decision making is the tool which is used by the
organisation in order to gain the sustainable development.
However, business decision making is the most effective
tool that are used by the organization in order to get the core
competencies.

Objective
• This is fundamental for the researcher to accumulate
information from consumer in regard of starting a new
restaurant business.
• The response and feedback would be collecting to
evaluate the perception of consumer.

Research Methodology
 This is using more descriptive method through which
researcher can focus over facts and logics in more effective
method.
 To eliminate the gap of literature which emerge in the work
of research.
 Enough graphs and charts i.e. utilised to presented the
accumulated data.
 A questionnaire has been filled from more than 60
responder.

Data Interpretation
Q1: Do you think that idea of
opening new branch of
Blackfriars restaurant is valuable
idea?
Particular
Respondent in %
(a): Yes 46
(b): No 14
Total 60
Mean 30
Median 30
Mode 0

Continue..
46
14
0
5
10
15
20
25
30
35
40
45
50
(a): Yes (b): No
Respondent in %
46
14
0
5
10
15
20
25
30
35
40
45
50
(a): Yes (b): No
Respondent in %

Cont.
Q2: Does this would be healthful for them to attract
supreme attention of local customers ?
Particular
Respondent in %
(a): Yes 35
(b): No 20
(c): Can't say 5
Total 60
Mean 12.5
Median 12.5
Mode 0

Continue...
35
20
5
0
5
10
15
20
25
30
35
40
Respondent in %
Chart Title
(a): Yes (b): No (c): Can't say
35
20
5
0
5
10
15
20
25
30
35
40
Respondent in %
Chart Title
(a): Yes (b): No (c): Can't say

Cont.
Q3: Do you believe that the pricing
policies of Blackfriars restaurant is
high?
Particular
Respondent in %
(a): High 25
(b): Low 20
(c): Moderate 15
Total 60
Mean 17.5
Median 17.5
Mode 10

Pie-chart
35
20
5
0
5
10
15
20
25
30
35
40
Respondent in %
Chart Title
(a): Yes (b): No (c): Can't say
35
20
5
0
5
10
15
20
25
30
35
40
Respondent in %
Chart Title
(a): Yes (b): No (c): Can't say

Trend line
9354.0331
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2806.20992 3367.451904 4040.942285 4849.130742
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Series1 Series2 Linear (Series1) Linear (Series2)
9354.0331
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2806.20992 3367.451904 4040.942285 4849.130742
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Series1 Series2 Linear (Series1) Linear (Series2)