Blackmores: Application of Marketing Principles Analysis

This report provides an analysis of Blackmores' marketing principles, examining its strengths, weaknesses, opportunities, and threats. The analysis highlights Blackmores' strengths in offering a wide range of health supplements targeting various demographics, including infants, men, and pregnant women, which allows them to tap into multiple market segments. Weaknesses include its sales promotion strategies which may impact profits. The report also identifies opportunities such as the increasing health consciousness of Australians and the growing population, which creates a larger customer base. The threats section addresses the high price point of Blackmores' products, which could lead to customer loss due to price sensitivity. The report is supported by relevant references and a discussion of Blackmores' market position, competitive landscape, and strategic recommendations.

RUNNING HEAD: BLACKMORES
MARKETING
PRINCIPLES OF MARKETING

BLACKMORES 1
Contents
Strengths.....................................................................................................................................2
Weaknesses................................................................................................................................2
Opportunities..............................................................................................................................2
Threats........................................................................................................................................3
Bibliography...............................................................................................................................4

BLACKMORES 2
Strengths
1. Blackmore offers multiple health supplements for infants, men, kids and pregnant
omens. It also offers vitamin supplements to maintain and boosts pet health. It depicts
that the organization targets on multiple segment. It counts as strengths as it enable
the organization to avail high financial resources.
2. Its vitamin supplements fulfill the distinct health purpose of the individuals. It offers
product for weight management, brain health, digestive health, eye health and many
more. Thus, it fulfills the differentiated health problems of the customers. Thus, it
enables to gain the interest of multiple customers.
3. It is transparent in its product description as it offers warning, usage and benefits and
ingredients. Thus it assists the organization to develop customer’s trust towards its
products. Thus, it helps the company to raise loyal customers.
4. It also undertakes steps towards the sustainability and it has assisted the company to
improve its reputation in the market. Thus, it aids in minimizing competition from the
competitors.
5. It is a multinational company as it serves customers from Pakistan, Korea, Malaysia
and many more. Thus, it offers the strength of high market recognition, and higher
profitability (Blackmores, 2020).
Weaknesses
1. It offers discounts on its health supplements to gain and maintain the customer
interest. This sales promotion marketing strategy limits the organization profit.
Therefore, it is counted as its weakness (Blackmores, 2020).
Opportunities
1. With the passing years, the Australians are becoming more health conscious (Lucio,
2018). It develops an opportunity for the organization as it will raise the vitamins
supplements demand.
2. There is a gradual rise in population strength of Australia (ABC, 2018). The
increasing population strength will gave rise to more customers. It offers a chance of
developing strong customer base and gaining more financial return.

BLACKMORES 3
Threats
1. It offers products at a relatively high price as mere 200 grams of active magnesium
cost $39.99. Thus, its high product price generates a threat of losing customers to its
rivals because th Australians are price sensitive (BRIEN, 2018)

BLACKMORES 4
Bibliography
ABC, 2018. Fact check: Is Australia's population the fastest growing in the developed
world? [Online] Available at: https://www.abc.net.au/news/2018-10-11/fact-check-australia-
population-growth-rate/10342960 [Accessed 2020].
Blackmores, 2020. Spend and save with Blackmores. [Online] Available at:
https://www.blackmores.com.au/ [Accessed 2020].
BRIEN, J., 2018. Report: Australian consumers aren’t loyal to brands. [Online] Available at:
https://www.cmo.com.au/article/643562/report-australian-consumers-aren-t-loyal-brands/
[Accessed 2020].
Lucio, R., 2018. Aussies becoming more health conscious. [Online] Available at:
https://insidefmcg.com.au/2018/01/18/aussies-becoming-more-health-conscious/ [Accessed
2020].