Tourism Development and Planning: Post-COVID Strategies for Blackpool

This report provides an in-depth analysis of tourism development and planning, with a specific focus on Blackpool Illuminations. It begins with an introduction to tourism planning and development, followed by an analysis of the UNWTO report, highlighting the significant impact of COVID-19 on international tourism. The report then explores the principle assets and resources of Blackpool Illuminations, including lights, human resources, and infrastructure. It details the major impacts of the pandemic, such as the collapse of travel operators and the extension of the event. The report further examines specific areas of intervention for rebuilding the destination, including safety provisions, attracting more visitors, and effective transport facilities. Challenges in rebuilding tourism, such as government norms and financial investment, are also discussed. Finally, the report outlines two priority lines of action based on sustainable development goals and concludes with the importance of re-starting tourism with sustainability goals. The report references several academic sources to support its findings.

TOURISM DEVELOPMENT AND
PLANNING

 Introduction
 Analysis of report of UNWTO
 Principle assets and resources
 Major impact of COVID 19
 Specific areas of interventions
 Two priority lines of action
 Conclusionn
 References
TABLE OF CONTENT

Tourism planning is refers as the maintenance and
sustainable growth of tourism industry in particular
locality. Tourism development is defined as
formulating strategies and plans for enhancing &
encouraging tourism for a destination (Colomb and
Novy, 2016). It is important for making money and to
rise GDP of a nation. Blackpool Illuminations is
British annual light festival which is founded in 1879
and situated on 18 September 1879 in England.
INTRODUCTION

As per the report tourism numbers fall 65% in
mid of 2020. from January-June 2020 massive
down in international tourism is found with loss
of 44omillion international arrivals & US$
460million in export revenues (UNWTO
REPORTS, 2020). This loss is five times of global
economic recession of 2009.
ANALYSIS OF REPORT OF UNWTO

 Major assets:- Principles assets of Blackpool
included dazzling display, sparkling lights,
artificial sunshine etc. these are further explained
as follows:
 Lights: It is first and most important asset of
respective destination. Use of dynamic, colourful
lights are main attraction of festival.
PRINCIPLE ASSETS AND RESOURCES

 Resources:- This includes equipment's, materials,
personnel who are responsible to manage the
decoration, cleaning, arrangements etc. these are
discussed below:
 Human: The key human resources of Blackpool
includes decorators, sponsors who manages the
financial requirements of event, people who manages
and direct the festival etc.
CONTINUE….

 Infrastructure:- Blackpool was largest
military training centre at the time of
world war2. With capacity of 800,000
RAF had their at initial level of training.
Infrastructure of respective event or
festival are divided into several categories
considered below:
CONTINUE….

 Blackpool's tourism faces barriers in reopening of tourism after the huge impact of coronavirus. As per
the report it looses 200,000 visitors because of collapse of travel coach operators. Following are the
affects of coronavirus on respective event:
MAJOR IMPACT OF COVID 19

 Collapsed into administration: In May specialists
introduced two biggest tour operates that is
Shearings & National holidays which increased
collapse into administration of Blackpool.
 Extended of event: Due Covid pandemic
Blackpool Illuminations extended to next year in
order to help tourism trade of town. Which result in
profits and earning of event.
CONTINUE….

There are different sustainable development goals that
is considered by Blackpool as while getting over from
COVID 19 and that is as briefly explained below as:
 To reduce the poverty as by offering certain level of
jobs to the people so that they get employment and
stability in their life.
 To promote and advance well-being and good
health as with this probability to maintain hygiene
along with better maintenance is processed with
adequateness.
CONTINUE….

In order to rebuild destination in order to engage
more visitors for making high earnings and profits
from these. Respective destination has to overcome
impacts of pandemic in order to rebuild destination
with long terms sustainability and growth.
SPECIFIC AREAS OF INTERVENTIONS

Following are the areas on which Blackpool should focus
in order to make effective strategies for reopening of
destination:
 Focus on provision for safety and security of visitors:
 Addition of activities for attracting more people:
 Effective transport facility for international tourists
CONTINUE….