Higher National Diploma: Resort Package Proposal - Blackpool Resort

This resort package proposal focuses on developing a family beach resort in Blackpool, UK. It begins with an introduction to Blackpool's tourism industry and a destination overview, highlighting its appeal to Northern and Scottish visitors. The proposal then explores different resort types, operational requirements, and assesses various resort packages. It details the proposed product and services, including room rentals, food and beverage sales, and event facilities. A market analysis examines market trends and identifies the target market, which includes households, corporate executives, and tourists. The proposal outlines a business plan, including vision and mission statements, SWOT analysis, and competitive advantages. Marketing and sales strategies are discussed, along with pricing strategies and sustainable approaches. The document provides a comprehensive overview of the proposed resort, aiming to attract tourists and boost the business's profitability.

Resort package proposal

Contents
Resort package proposal..................................................................................................................3
Destination overview...................................................................................................................3
Industry overview........................................................................................................................3
The different type of the resorts and potential level of issues and challenges............................3
Difference between the operational requirements and managing the area of resort....................4
Assess different types of resort packages by overall sales and objectives..................................4
Product and services....................................................................................................................5
Pricing strategy............................................................................................................................8
Investigate the different sustainable approaches ........................................................................8
REFERENCES..............................................................................................................................10

Resort package proposal
Introduction
Blackpool have been instants been recognizable place for the tourism have the extraordinary
level of loyalty for the customer of the Northern and Scottish visitors which are establishes to
the offering as ultimate places by advising the vantage points to be one of the one of the world’s
famous beaches that attract locals and visitors alike. The place have fully utilize our location to
full advantage.
Destination overview
Blackpool destination have been instant recognizable for the tourism have the extraordinary
level of loyalty for the customer of the Northern and Scottish visitors. There has been proper
level of visitor for company by the attempting there siting alongside by attracting the new level
of business investment. The firm is being about there fortunate in the constitution of the
companies to make the systematised expansions with no level of significant direct foreign
investment.
The different tends to give the introduction of new business plan as the development of beach
resort as the UK best family resort. This have been usually the place which have been turned as
the place of fun and relaxation for the local and tourist who have the close the beach while
enjoying amenities of resort.
Industry overview
Blackpool tourism economy have the independent research figures which tends to have the
number by 2018 grew 2000000 to the 18.2m. The report also shows that the total number of full-
time tourism and hospitality jobs supported in Blackpool has grown to 25,400 – a 1% increase
over the previous year with increases in both day and staying visitors (Another Year of Growth
for Blackpool’s Tourism Economy. 2019.). Over the same period, the value of Blackpool’s
tourism industry soared by 4% to £1.58bn .
So the business place, the destination have been developing as the offering of the family beach
resort to as o have the maintenance of UK’s most visited seaside resort through continued
investment in tourism infrastructure, new shows and attractions, as well as the sympathetic
rejuvenation of iconic assets such as The Blackpool Tower and the Winter Gardens.
The different type of the resorts and potential level of issues and challenges
Beach resort
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The mostly laces as the coast as the major attraction for the tourist by offering the special
lodging facilities there is expectation of the unique level of recreational and entertainment
activities at beach resort.
Golf resort
This have the place for the one who have the been the professionals, enthusiastic to be perfect
place for enjoying the vacations. The lodging facilities plus other amenities tends specially being
cater for the golf activities throughout the stay in resort.
Spa resort
This have the major level of attractions is exquisite spa amenities which can be viewed as the
part of the luxury package this is tends to high end.
Family resort
This have the room which tends to designs as the accommodations for the children of all ages
along with babysitting service evadible at normal ranges. There have been the wide range of
programmes for all age group.
Difference between the operational requirements and managing the area of resort.
As the family resort have the major need to have the project manager which make the organising
the different active for age group children and family member along with specify HR manager to
meet the need of customer and employee services. This can be more inclusion of the having he
top level management, middle level along with lower level of management.
On the other hand in the spa there is being the requirement of the spa which tends to make the
proper experitize asuch as Day spa, Bootcamp spa, Ayurvedic spa, Medical spa, Destination spa,
Mobile spa, Dental spa or Club spa
Assess different types of resort packages by overall sales and objectives
As the need for the developing the family beach resort over the Blackpool destination indulge a
clear important for developing the comparative level of advantages.
Resorts are now have the total level of competing the hotels in terms of allowing the customer to
have the seminars, conferences, conventions by oppressing up to the target markets by the
making the resort . There is boosting up for the couples who have the preference of privacy and
simplicity accompted to hotels.
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Product and services
Blackpool beach resort have been major level of tourist destinations which have the intended to
make the offering the several level of services which are strategically locates to have the
maximization of profits in permanent basis. The services will have the ensuring to various
customer to have relaxation and fun by creating the multiple sources of incomes. This will help
in generating the greatest level of revenue in order to boost up the busines lines .
Services which are offered are such as-
 The rentals room for he private and corporate individuals.
 To have the sales of dink and food
 Facility regarding the rental private and corporate events
 Consultancy and advisory services
 Training
Markets research
Market analysis
MARKET TRENDS
The beach resort in the hospitality industry shave the bean the existence for the longer time
period in order by looking the positive and negative trends which have the resulted in the state
economy in perfect manner. this is business is capable of holding the unique level of services
which have been varying from the customer at the existing rates to Loyola and moving t
potentials one.
Finally, in these ages have the more level of developing the business in order to cake the poor
penetration in market as well as the come with the different to be stay in touch through the
internet as well as technology. The internet is a home to various websites, blogs and forums
suitable for promoting the business via intense publicity and advertisement.
So the hospitality business in comping type with the having the developing mobile apps which is
helping the customers to make the quickly themselves of the various services target market by
limited group to the certain group pf peoples. So, everyone is looking for the clean funs in order
to stress and relax.
Target market
5

The beach resort is the part of the available the customer several times which is our target
markets is not limited to the certain groups as everyone is looking for their clean and fun in
order to stress and relax.
The reason to be located in the Blackpool as the considered to be strategic allocations by
affording the opportunity to been close in the targeting in target market. The market research has
helped in drafting their various level of advertising and marketing strategies which is needed for
the growth of business. So the potential customer of the following such grow up areas as -
 Households
 Corporate executives
 Celebrities and high classed personalities
 Business people
 Sporting personalities
 Students
 Tourists
 Couples
 Event planners
Propose the business plan
Executive summary
There will be drafting of the proposal regarding the business expansion plan to gains more and
more level of tourism by introducing the ideas of the beach resort have been usually the place
which have been turned as the pace of fun and relaxation for the local and tourist who have the
close the beach while enjoying amenities of resort.
Vision and mission statement
Vision statement
To become the major tourism destination of the customer to enjoy the fun as well as realisation
To become the most prefeed vacations for the visto alsike.
To ensure we achieve this vision, we intend to be located in a strategically attractive place which
will be close to the town’s major attractions.
Mission statement
6

The firm have the vison to be the most prefer beach tourist destination for customer of the
Northern and Scottish visitors.
SWOT
 Strength
The firm tends to be located in one of most popular beaches where the customer want to likely
visits.
There will be competent employees to understand the need of hospitality industry in order to
ensure the goals perspective.
The firm have their vast kevel of experience of running the business.
 Weakness
The business is located in the city which have the enough level of beach resorts. Hence the
market is more level of saturates which tends to make the company with various strategies in
order to break the weakness and excel.
 Opportunity
The availability of the field is limitless as the potential customer comes to the beach to make the
people have the enjoying and more relax. There will be identifying of peak periods at the certain
times as more customer which tends in come resort.
 Threat
The firm have the threats such as the government regulation along which is the don turn in
economy along with the competitor in the certain locations. There are certain strategies in the
place to have the combating the threat that’s occur.
Competitive advantage
This the not established has major level of tourist destinations but turning to be the prefer level
of locations for vacation and relation destination for locals, visitors and tourists alike by the year
2020. As the competitive strategy, there will be allocation of the offering new unique services to
make the customer hooked. There will be hiring if high experience customers and competent
hands to growth the business with evitable standards in order to achieve the goals and objectives.
The firm will allow to have the excellent customer cares which will be referred best in industry’s
by providing the high level of training to handle all inquiries to the customer.
Marketing Strategy and Sales Strategy
7

There will be carrying out of through business which will be able have the proper level of
market penetrations and shroud the targeted market. There will be utilize the data which would
help ensure that we compete favourably against other beach resorts in Nevada – Las Vegas. The
internet is the faster pace s which tend to be used for marketing purposes s known to penetrate
the target market faster, and being able to draw more customers than the normal conventional
method.
Pricing strategy
This service tends to be more level of tricky which is being effected by the several factor such as
the location, the popularity of the resort, and the services offered need to be determined. There
will be employment of differed business pricing modes for the first three months by aiming to
lowered the rates for the particular period. It will vacate the warmness reagreeing the
establishment of business.
Investigate the different sustainable approaches .
As another business, the firm will be the particular level of profit in order to sustains in the beach
resort business as well as expansion. the firm will have the clear thought regarding the business
expansion through generating the income for different sources.
The one factor will be taking care of customer to ensure the respective wellbeing and offer bet
services. there will be competence of the employees which help in running the business.
There will be development of conducive business environment and fun holiday packages to
remains committed with respective gaols an objective.
The social media have the big level of rivers in the trend of beach resort as the platform such as
Instagram by taking the whole presentation aspects to the new level as the potentials customer
have the enact to see something which is more level of existing an unique before they have
attempted to the part of money. There have been he strong level of growth in hospitality
industry’s as the increase the travel globally due to the boom in internationals tourism. As this
economy is creating more level of fuds among the consumers which can be used for the purpose
of the vacationing and beach resort tips.
Resorts are now have the total level of competing the hotels in terms of allowing the customer
to have the seminars, conferences, conventions by oppressing up to the target markets by the
making the resort . There is boosting up for the couples who have the preference of privacy and
simplicity accompted to hotels.
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REFERENCES
Books and Journals
Online
McKeever, M., 2016. How to write a business plan. Nolo.
Ayala, H., 2019. Transnational Resort: a Transformative Investment in the Global Knowledge
Economy. Journal of the Knowledge Economy, pp.1-23.
Kulkajonplun, K., Angkasith, V. and Rithmanee, D., 2016. The development of a sustainable
resort and indicators. Procedia CIRP, 40, pp.191-196.
Williams, G., 2019. Bandon Dunes Golf Resort Emergency Response and Preparedness Project
Proposal.
Rotman, D., 2019. The Fragile Boundaries of Paradise: The Paradise Inn Resort at the Former
Jerusalem Leprosarium. In Borderlines: Essays on Mapping and The Logic of Place (pp. 160-
173). Sciendo.
Online
Another Year of Growth for Blackpool’s Tourism Economy. 2019. [Online]. Available through
<https://www.visitblackpool.com/latest-news/another-year-of-growth-for-blackpool’s-tourism-
eco/>
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