This report investigates the launch of Blake & Flake, a new bakery venture in Germany, focusing on target market identification and competitive analysis. It outlines tangible and intangible resources required, presents a launch proposal, and details necessary skills and capabilities. The report also covers promotional activities and channels, including a pre-launch and launch promotional plan. Furthermore, it includes an itemized monthly cash budget for the pre-launch phase and the first 12-18 months of operation. The analysis considers Germany's economic environment and sets SMART objectives for the venture, emphasizing customer satisfaction through healthy and nutritious food items. The report concludes by highlighting the importance of creative strategies for surviving in a competitive market.