Curtin University Blockbuster Survey: Sampling Frame and Methodology

This assignment analyzes the sampling frames and methodology employed in a Blockbuster customer survey. The student utilized various sampling frames, including LinkedIn, Google reviews, and social media platforms like YouTube, Instagram, and Facebook, to gather data from the target demographic of 18-30 year olds. A stratified sampling procedure was implemented, categorizing participants by demographics. The methodology included both qualitative and quantitative research methods, with questionnaires distributed through social media and email. The questionnaire consisted of closed-ended questions to filter and identify potential customers. The assignment details the questionnaire's introduction, which emphasized voluntary participation and data confidentiality. The research aimed to understand customer experiences and preferences regarding Blockbuster services, using a combination of questionnaires and interviews for a comprehensive analysis.

Sampling frames
Frame 1: in order to retrieve students from the Curtin University, it used Curtin page of
LinkedIn. This page consists of many students that range 18-30 from the total of population,
which are studying and searching for jobs. Young students in the university was intended to
go blockbuster as this age group is generally the target audience for any organisation. Group
of young people tend to be supportive in regards fulfil the objectives of questionnaire.
Frame 2: Google reviews and blockbuster websites are used as a source in order to find the
able candidates for the survey. Websites permit the young generation to give reviews and
ratings as per the satisfaction and experience while delegating services from the organisation.
It is quite easy to access to profiles of the reviewers so that we could contact them with the
help of email. Opinions of these people are a credible source of information.
Frame 3: trustpilot.com and productreview.com.au are among the targeted sample frame, as it
will give you different experiences to share through stories. These websites help to permit to
give a review, comment, share, and rate their experiences. Young generation often rely on
technological savvy in order to share their information. With the help of these websites, it
becomes very easy to access the profiles of active members with the direct messaging option.
This further gives an insight into the opinions of the customers.
Frame 4: YouTube channels, instagram, and Facebook are the best way for sampling frame.
People in this framework will have similar and huge variety of interest. These Social media
pages present many proactive customers in the population of interest that will be assisting the
research. It becomes easy to access list of followers and make a direct contact with the help
of Facebook poll. It will further allow delivering survey to those groups and deriving sudden
results. Further, social media platforms permit to contact many people with the help of direct
message in order to increase the participation tendency for survey.

Sampling procedure:
This procedure is used through stratified sampling that will further assist to accomplish more
appropriate representation of population. This procedure of sampling is used to categorize
group of people as per demographic features such as gender, income, preference, and taste.
This sampling is used to accomplish particular in order to get better information.
With an aim to reach maximum-targeted population for appropriate candidates, the
population will be chosen from various sampling frames. Mail in regards to interviews with
few questions will be passed to several students, potential candidates, and abled customers by
linking to the questionnaire. Population will answer all the questions, fill the survey, and sent
back to them through e-mail. By using their answers, list of potential students will be
nominated so that they can participate in research programs. Questions in questionnaire will
help to separate the potential customers for the research.
Stratified sampling procedure has several benefits above simple random sampling. For
instance- with the use of stratified sampling, it is probable to minimise the sample size that is
needed to accomplish the given accuracy. It is quite possible to maximise the accuracy with
same sample size.
Questions, which will be asked through questionnaire are given below-
1. Have you ever been the customer of blockbuster before?
2. Have you ever experienced a negative service on their part?
3. Why do you prefer blockbuster above other services such as streaming?
First two questions are to be answered either “yes” or “no”. The answer sheet will be based
on options, which will be simple, convenient, and easy to understand for the users. This will
filter the outcomes in order to accomplish the favourable features of the population. By
questioning how frequently, the person has remained a repeat customer might give a fresh

suggestion to the blockbuster. By questioning their experiences, people will be able to know
whether they have experienced positive or negative. Current experiences will provide more
clear perceptions in the focus groups. Question 3 will specify the additional point of view of
the able candidates that will further add interesting elements for the focus group.
Proposed methodology
Instruments:
This research will depend on the combination of both qualitative as well as quantitative
information that includes the questionnaires and the interviews. Half of the research is based
on quantitative research and rest half is based on qualitative research.
Quantitative research is based on providing appropriate information with the help of
statistical approaches in order to generate proper facts as the questions are mostly close-
ended. Questionnaires will assist to figure out accurate facts from the population. Whereas,
qualitative research will deal with appropriate information about the opinion, human
behaviour, emotions and the personal features to grasp the issue in more detailed form.
Interviews will further assist to provide with the in-depth analysis and person`s opinions on
this topic.
Questionnaire:
This questionnaire will be transferred with the help of social media platforms such as
Facebook, instagram, whatsApp and email as specified above.
Introduction of the survey
Dear respondents, a very good morning to all,
We are conducting a questionnaire, which is based on blockbuster LCC organisation. This
survey will exercise emphasise on education and it is not intended for other market purposes.

Kindly note that the candidate have the choice to participate in the survey and it is not at all
forceful. You can abandon answering the questionnaire without giving any justification. In
this case, the data will be deleted and will not be undertaken for the survey. Whereas,
completing the survey will be taken as the proof of the consent in order to participate.
The brand in this survey are based on representation and selected for the purpose to express
this survey.
Kindly survey all the given questions in the survey form and allow the responses to be more
accurate that reflects your opinions. Kindly note that the answers are treated with strictest
assurance.