This essay explores the significant influence of bloggers on customer behavior within the context of online shopping, particularly focusing on the e-commerce giant, Amazon. It delves into the role of bloggers in shaping customer choices, preferences, and purchasing decisions, emphasizing the impact of reviews, social media engagement, and the Technology Acceptance Model (TAM). The essay examines the factors influencing online shopping intentions, including the rise of fast-paced lifestyles and the convenience of e-commerce platforms. It also analyzes the theoretical perspectives of Dependency Theory, Enactment Theory, and the concept of boundary-less organizations, highlighting the modern, symbolic-interpretive, and postmodern approaches to understanding customer behavior. The analysis includes an examination of how factors such as microblogging, videos, and photos influence customer decisions, ultimately arguing for the crucial role of bloggers in shaping online shopping experiences and the sustainability of businesses in the digital age. The essay also discusses the impact of environmental factors on customer behavior and the relationship between employees and management.