Fashion Brand Promotion: Bloggers' Authority & Social Media Impact

This essay examines the evolving role of fashion bloggers as key influencers in the fashion industry and their impact on luxury brand promotion through social media. It highlights how fashion bloggers have gained authority, surpassing traditional media outlets, by offering unique perspectives and engaging directly with consumers. The essay also discusses the shift in marketing strategies for luxury brands, which now leverage social media platforms like Facebook to reach a wider audience and enhance customer engagement. By showcasing video ads and influencer collaborations, luxury brands can effectively promote their products and maintain a competitive edge in the digital marketplace. This analysis demonstrates the significant influence of digital marketing and social media in shaping the promotion and perception of luxury brands in the modern era. Desklib provides this essay and many other resources for students.

Running head: FASHION BRAND AND PROMOTION
FASHION BRAND AND PROMOTION
Name of the Student
Name of the University
Author Note

1FASHION BRAND AND PROMOTION
Part I
How fashion bloggers have become new authority on fashion
A fashion blogger is someone who is the owner of a social media website and can
showcase many things like accessories and clothing, tips related to beauty and various trends
in the apparel market. Fashion blogging has two different platform which are trends related to
street fashion and celebrity type fashion choice. Fashion industry which is a very big industry
in today’s world is not governed by the lead magazines or the popular newspapers. Presently
there are various shows which presents catwalks where various journalists, beauty stylists,
and popular celebrities show their new trends in the fashion industry (Pham, 2016)
Fashion bloggers these days have a clear point of viewing fashion, the also have a
proper taste and a very unique thought of representing and documenting out their fashion.
Successful fashion bloggers have their own way to present their blogs in various advertisings,
brand projects and various campaigning programs. Bloggers also act as brand influencers just
because of their popularity and success. Fashion bloggers get paid to attend fashion shows,
designer dinner parties as well as they are invited in fashion parties because it helps the
brands to showcase the product which helps to increase the sales, as well as people get to
know about the product launch. Popular brands pay the bloggers to wear their branded
clothes which they later on post in popular social media sites through their official page. Thus
in this way fashion bloggers have become a new authority on fashion.
Video Link: https://www.youtube.com/watch?v=is0tRxKW_v8
Margaret Zhang who is one of the top blogger in United States is at Mercedes-Benz Fashion
week. The video covers how Margaret blogs and showcase he beauty in fashion and how she
is an influential in the fashion industry.

2FASHION BRAND AND PROMOTION
Part II
Impact of social media in marketing and promotion of luxury brand
Traditionally luxury brands used to reach customers through advertisements and paper
prints. The recent rise and growing popularity of the digital marketing and social media has
opened the way for the luxury brands to interact and market as well as promote their products
with the customers. Luxury brands which are successful optimize the promoting and
marketing effort at every stage of their process, so as to regain their lost customers. These
days almost maximum number of luxury customers so an online research before they are
purchasing any luxury product, so that they can get lot of knowledge only by siting at their
home.
A leading luxury brand which makes the thinnest and most popular cell phone cases
named Peel is very competitive in the market, one can buy a bulk of cases from Alibaba
which is a popular online shopping site, which showcase their products in the most popular
social media Facebook. Therefore we can say that social media is a great source for the
promotion of the luxury brand. The brand uses Facebook by showing video ads to promote
and market their product, tat what makes the brand separate their product from the other
companies (Goh, Heng and Lin, 2013)

3FASHION BRAND AND PROMOTION
References
Goh, K. Y., Heng, C. S., & Lin, Z. (2013). Social media brand community and consumer
behavior: Quantifying the relative impact of user-and marketer-generated
content. Information Systems Research, 24(1), 88-107.
Pham, M. H. T. (2016). Blog ambition: Fashion, feelings, and the political economy of the
digital raced body. Camera Obscura: Feminism, Culture, and Media Studies, 26(1
(76)), 1-37.