Business Consulting Report: Bloom and Blossom Company Evaluation

This report provides a comprehensive business consulting analysis of Bloom and Blossom, a small, family-run skincare company. The report begins with an introduction to business consulting and a brief overview of Bloom and Blossom, detailing their product range and target market. It identifies key problems, including lack of market awareness, fierce competition, and the need for expansion. The report then analyzes areas of importance for the company, such as competitors, target customers, and external environmental factors, including social media trends. A critical analysis of the top three issues facing the company is presented, along with the reasons for their significance. The report concludes with a summary of the findings and recommendations for future strategies, emphasizing the importance of social media engagement, influencer marketing, and market expansion to improve brand awareness and competitiveness. The report references relevant sources to support its analysis and conclusions.

Running head: BUSINESS CONSULTING
BUSINESS CONSULTING
Name of Student
Name of the University
Author Note

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Brief introduction about the client and also the problems that is presently being faced by them...2
Identification and critical analysis of the areas of importance for the clients.................................4
The top three issues being faced by the client and the reason why they are considered to be the
top three problems of the organization............................................................................................5
Lack of awareness............................................................................................................................5
Fierce competition in the market.....................................................................................................5
Expansion opportunities to increase market availability of products and improving the brand
image................................................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Introduction
When the small consultant of business to work with their clients on different topics such
as planning, strategy formulating and problem solving and therefore help the client in developing
hi knowledge and skills, the entire process is known as the business consulting. Moreover
business consulting also includes preparation of a market plan or designing a model of business
for the purpose of determining marketing techniques related to using the same and the way the
same has to be used (Arno and Goncharova 2017). Therefore business consulting is a process of
obtaining expert advice from the business consultants related to any field such as management,
law, accountancy or even finance. The Company selected as a client for the purpose of this study
is Bloom and Blossom Company based on Old Arersham. The main aim of the paper is to
discuss about the company under study and identify the problems that are presently being faced
by them, identify the areas of importance for the company and also to identify and list down the
top three issues being faced by the company.
Discussion
Brief introduction about the client and also the problems that is presently being
faced by them
The name of the client company is Bloom and Blossom Company. Bloom and Blossom
Company is a small sized company based in old Amersham. The company is a family run
business providing natural, solution focused, stylish range of skin care products for the mothers
to be, women, babies and also children. Bloom and Blossom is an award winning company since
their products and services conform to all the standards of laboratory testing, are safe and easy to
use and it basically includes nature based products and service as about 97-100% of the products

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are composed of natural material. Further the company’s products and services are
dermatologically tested, I fact the products of Bloom and blossom are also safe for skin types
that is prone to eczema and that is sensitive. The products offered by bloom and blossom are free
from parabens, SLS, petrochemicals, silicon’s and colorants.
Moreover Bloom and Blossom Company is engaged in providing goods and services that
is made up of highest quality ingredients. The company is further able to meet the different issue
being faced by the customer such as stretch marks, swollen ankles, dry hands and lips, nappy
rash, delicate skin of the newborn babies and also to help the newborn babies get good night
sleep. Bloom and Blossom is able to overcome the above mentioned issues because its solutions
are made from active ingredients (Bloom and Blossom Ltd 2020). Moreover the company is
proud to be a British Company that does not believe in testing its products on the animals, and
that is made from ethical ingredients and also have a recyclable packaging.
However the company is facing some major issues related to creating awareness about
their goods and services as they are small sized company and many people are still unaware
about them. Therefore the company also needs to identify social media influencers. Social media
influencers includes- all those groups or individuals who have established their credibility in a
particular industry and thereby have access to wider audience and therefore these groups or
individuals can influence wider audience to act according to the recommendations made by
them. Further Bloom and Blossom company is also being faced with fierce competition in the
market such as the greens people company, Weleda and the moms company. Moreover Bloom
and Blossom company can also need to consider the reactions of the focus groups for the purpose
of understanding their needs.

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Identification and critical analysis of the areas of importance for the clients
Some of the most important areas that Bloom and Blossom need to take into
consideration for the purpose of overcoming its problems include- its competitors in the market,
its target customers andtheir needs and it also needs to identify all the influencing factors of the
external environment. Bloom and Blossom company faces competition from companies such as
The greens people company, the moms company and also Weleda company since these company
cater to the same needs of the customers as the company under study and therefore Bloom and
Blossom company is required to create a competitive advantage that will help them in gaining a
competitive edge over its competitors (Themomsco.com 2020).
Weleda Company is a UK based company providing skin care products and services for
both mother and her child. Greens people is a company providing organic skin care products for
its customers and the products are tailor made for suiting the needs of different skin types.
Moreover the moms company is also a UK based company catering to the needs of pregnant
women and their babies in an organic way. The target customers of Bloom and blossom include-
women, pregnant ladies, their babies and children as well (Lee and Seo 2018). These people
were selected as the target market for Blooms and blossoms because when the owner herself was
pregnant she felt that the market was lacking any such company that would meet her needs and
that is when she came up with the ideas of providing naturally safe skin care products for
women, pregnant ladies, their children and babies. Moreover the company ensures a proper bed
time routine for the children by teaming up with Roald Dahl and Matilda.
Some of the major external factors influencing the operations of Blooms and Blossoms
Company includes social factors that is there are certain changes in the trends in the child and
mother care industry. Some of the latest trends in the industry includes purchase of different

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products from both offline and online stores and in fact these channels are one of the top
purchasing channels and therefore there is a requirement for the company to make use of
engaging social media content and make use of social media influencers (Nissen, Nissen and
Rauscher 2019).
The Company Bloom and Blossom has been able to establish itself in the minds of the
customers with the help of its wide product offerings and also the bedtime routines by
collaborations with different authors. However company needs to identify the role of social
influencers in improving the brand awareness of the products and services of the company.
Moreover customers these days demand for an improved experience that will be possible only
through proper management of the company’s official website and also by making use of
engaging social media tools. This is so because with the help of social media presence of
companies, the customers can provide immediate feedback about their experience with different
products and services.
The top three issues being faced by the client and the reason why they are
considered to be the top three problems of the organization
Lack of awareness
Since Bloom and Blossom operates on a small scale therefore it suffers from lack of
awareness in the market (Aaron 2018). The top competitors of Bloom and Blossom have better
social media presence and therefore Bloom and Blossom is also required to provide and create
engaging social media content and make use of social media influencer’s strategies for the same
purpose.

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Fierce competition in the market
The focus group or the target customers of the company have a wider choice of products
and services in the industry (Ferguson 2019). This is a major problem for the company because
all those brands that are easily available in the super market are the ones which may get the
attention of the target customers. Therefore it becomes necessary for the company to overcome
the same problem if it wants to be successful in the long term.
Expansion opportunities to increase market availability of products and improving
the brand image
Blooms and Blossom Company also need to expand their operations in order to increase
their availability of products in the market as this will also help in ensuring the accessibility of
the products to the target customers (Khamis, Ang and Welling 2017). Moreover the company
under study also needs to expand their business in order to improve their brand image in the
market and to gain a competitive advantage over the competitors.
Conclusion
Therefore from the above discussion, it can be concluded that business consultation is
important to identify all those problems that a company id facing and then provide expert advice
to them with the help of business consultants. Moreover business consulting helps in improving
the overall, performance and profitability of the company by identifying and solving all the
business issues being faced by companies. From the paper, it has been understood that there are
certain problems that are affecting the performance of the company under study or Bloom and
Blossom Company. Therefore from the paper the issues that are presently being faced by the
company are quite evident and the paper also conducts a critical analysis of all the important area

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of Bloom and Blossom company. Some of these areas include- the target customers, the
competitors and also other external factors. From the paper, the top three issues being faced by
Blossom and Bloom company has been understood and also the reason behind selection of those
three issues as the most important issues for the company under study.

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References
Aaron, J.R., 2018, March. Experiential Learning: Transforming Strategic Management to
Strategic Business Consulting. In Developments in Business Simulation and Experiential
Learning: Proceedings of the Annual ABSEL conference (Vol. 45).
Arno, A. and Goncharova, A., 2017. NEW MARKETING APPROACH IN BUSINESS
CONSULTING. Economic and Social Development: Book of Proceedings, pp.937-944.
Bloom and Blossom Ltd (2020). About Us l Bloom and Blossom. [online] Bloom and Blossom
Ltd. Available at: https://bloomandblossom.com/pages/about-us [Accessed 24 Jan. 2020].
Ferguson, M., 2019. The rise of management consulting in Britain. Routledge.
Khamis, S., Ang, L. and Welling, R., 2017. Self-branding,‘micro-celebrity’and the rise of Social
Media Influencers. Celebrity studies, 8(2), pp.191-208.
Lee, Y.H. and Seo, Y.W., 2018. Strategies for sustainable business development: utilizing
consulting and innovation activities. Sustainability, 10(11), p.4122.
Nissen, V., Nissen, V. and Rauscher, 2019. Advances in consulting research. Springer
International Publishing.
Themomsco.com (2020). New Born Baby Products, Skin Care During Pregnancy - The Moms
Co.. [online] Themomsco.com. Available at: https://themomsco.com/?
utm_source=google&utm_medium=cpc&utm_campaign=brand
%20keywords&gclid=EAIaIQobChMIi_u9tM-
b5wIVCiQrCh0jcgckEAAYASAAEgK32fD_BwE [Accessed 24 Jan. 2020].