Creativity, Enterprise and Innovation: Bloom & Wild Presentation

This presentation offers an in-depth analysis of Bloom & Wild, a company specializing in flower delivery. It begins by defining creativity and enterprise, then uses Bloom & Wild as a case study. The presentation explores Bloom & Wild's value proposition, emphasizing its focus on customer satisfaction and innovation. Key activities, such as flower sourcing, letterbox flowers, and hand-tied bouquets, are detailed. Customer relationships, including the company's commitment to its employees and customer delight, are examined. The cost structure, including financial performance and valuation, is also discussed, concluding with the importance of value proposition and its impact on the business. The presentation highlights the crucial elements of a successful business model, emphasizing customer-centricity and innovative practices.

Creativity, Enterprise and
Innovation

INTRODUCTION
Creativity is refers to the affinity to generate
and identify ideas, opinions, alternatives and
potential that may be helpful in solving
issues, interacting with others as well as
entertaining ourselves or another people.
Enterprise defines to the enthusiasm of an
individual basis and company to: Take
business risks or start a new business with
new idea is risky in market.

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This PPT is based on Bloom and Wild company, they
provide flowers on the basis of occasion and
customer’s demand. Company have best quality
flowers and also have different flowers. Company
serve their products and services through offline as
well as online. Organisation is located in London in
UK

Value proposition of Bloom & Wild
A value proposition defines to the statement
that is answers about 'why' somebody should
contract with company. It should induce a
probable consumer why company’s service
and product will be extra value to their
business than alike providing from
company’s competition. In context to Bloom
& Wild, they have five effective values that
are: pride, care, users first, innovation and
delight as well it is essential to company that
they reverberate the both on internally ors
externally basis.

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 The proposition gives an industry with the way to influence better decision-making of
people.
 It is the regularly displayed on industry’s materials of marketing, such as a application or
website.
 The value proposition of company is more powerful tool to make sales as well as make a
consumer base.

Key activities of enterprise
 Key activities of company
are essential things to their business
requirements to do to operate. It's even
more definite than that in industry. Key
activities are basically key things that
business needs to perform in order to
provide company’s value propositions to
consumers.

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In context to Bloom and Wild Company,
there are some key activities such as;
 Flowers.
 Flowers on the basis of Letterbox.
 Hand-tied based bouquets.
 Flowers and gifts.
 Dried flowers.
 All types of flowers.

Customer relationship
A customer relation is focus on practical steps
that are taking by industry to
engage consumers or get better
consumer experience. Relations with
Customer include all of essential functions
that are users service performs on another hand
it also consider all efforts that made before or
after consumer interactions. In context to
Bloom and Wild company, They are correct
there in workplace, company is just as
passionate for their people as consumer Delight
group is, potential people subscribe to their
industry values, of that one is users first. Other
key value of Bloom is providing reliable quality
and service.

Cost Structure
 A cost structure defines the kinds or
relative based proportions of the fixed as
well variable costs which is incurred by
company. The model can be described in
the minor units, that are by-goods,
service, consumers, line of product,
separation and geographic region. There
are two main categories of cost structure:
value-driven or cost-driven. The focus
of the value-driven cost frameworks is to
make best value in goods it, not
essentially producing product at
minimum possible price.

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 In context to Bloom and Wild Company, the estimation was around the $500 million. The
business setting up at initial stage is financial support round, in other case, comes on heels
of extremely effective growth.
 Profit for industry were up the 160% in the year of 2020, with 4 million flower’s deliveries
in that time, more than they had ever been complete in lifetime of industry previously, That
it said. That supported push the business into black, its profitable first year. Founded in the
year of 2014, company had only increased around the $35 million.
 The estimated the pre-money business valuation at $88 million and subsequent its last
about in 2018 year. In those terms, $500 million shows a enormous jump.

CONCLUSION
 It is concluded the above PPT, the value proposition is most important factor for
business to provide values to business so that the image of company will be
increase in market and also attract more investors.
 Key activities of company provide a list of their business activities which they are
perform for customer satisfaction. Customer relationship in terms of this
company, they have good relations with their customers because of their services
and quality.
 The cost structure is explained in above PPT and this factor is provide favourable
outcomes for business.

References
 Aboody, D., Levi, S. and Weiss, D., 2018. Managerial
incentives, options, and cost-structure choices. Review of
Accounting Studies, 23(2), pp.422-451.
 Migdadi, M.M., 2020. Knowledge management, customer
relationship management and innovation
capabilities. Journal of Business & Industrial Marketing.
 Murray, K., 2019. The Retail Value Proposition. University of
Toronto Press.