Presentation: Bloom & Wild's Innovation, Customer Focus, and Strategy

This presentation analyzes Bloom & Wild, a UK-based company, focusing on its innovative approach to the floral industry. The presentation explores the company's value proposition, emphasizing customer-centric services and addressing customer demands. It delves into key activities, highlighting the unique service of delivering flowers through letterboxes, and discusses the cost structure, including fixed and variable costs. Furthermore, the presentation examines customer relationships, emphasizing customer engagement and loyalty programs to foster long-term relationships and revenue generation. Customer segmentation is also addressed, along with the use of media channels such as social media, TV, and campaigns to increase brand awareness and profits. In conclusion, the presentation underscores the importance of core values and activities in achieving organizational objectives.

CREATIVITY, ENTERPRISE
AND INNOVATION

TABLE OF CONTENTS
 INTRODUCTION
 VALUE PROPOSITION
 KEY ACTIVITIES
 COST STRUCTURE
 CUSTOMER RELATIONSHIP
 CUSTOMER SEGMENT
 MEDIA CHANNELS
 CONCLUSION

INTRODUCTION
Innovation is adoption or production of value added activities which can bring a
positive change in the society and whole market. In other words, Innovation is an
approach which helps in bringing something new make changes to the existing
product in the market. Blooms & Wild is a company in UK which was established
in 2013.

VALUE PROPOSITION
The core value of the company is to care and put customers first. The value proposition of
Bloom & Wild majorly focus on delivering quality services to their customers, some of the
value proposition of the business is discussed below:
 Customer demands
 Customer problems

KEY ACTIVITIES
The key activity of the business offers unique services to their customers, as the
company offers flowers which can be delivered to letterboxes. Such approach makes
them unique and attracts more customers which will lead to incline in sales and higher
profitability of the business.

COST STRUCTURE
The cost structure of the company involves various factors, such
as tangible assets, intangible assets, fixed cost and variable cost,
some of the cost structure of the company is discussed below:
 Fixed cost
 Variable cost

CUSTOMER RELATIONSHIP
The major focus of Blooms & Wild is on maintain an effective customer relationship which
helps them in focusing on customer engagement by which they can offer quality customer
experience and gain maximum customer satisfaction. The company focuses on maintaining
the effective interaction with the customers which helps them in gathering valuable
information that can be useful for meeting the demands of the customers.

CONTD.
Another approach of the company is to offer rewards for loyal customers by offering
something valuable and the products which can be helpful in maintaining the image of the
business. Blooms & Wild focusing on building a relationship with the customers by regular
interaction and engagement which helps them in loyal and potential customer retention which
will ultimately lead to higher revenue generation and will increase the profits of the business.

CUSTOMER SEGMENT
Customer segmentation is one of the simplest approach which
helps Blooms & Wild to divide their customers into different
groups based on their preferences, interest, gender and age
group. The preference and interest of customers majorly helps
the company in identifying the demands of the customers which
will be helpful in meeting such demands and drive utmost
customer satisfaction in order to maximize the values of each
customer for the business.

MEDIA CHANNELS
The company use social media platforms and other platforms such as TV, newspaper and
hoarding which helps them in attracting more customers. Bloom & Wild also organize
campaigns which helps them in increasing the brand awareness and generate higher revenues
and maximize the profits which will be incurred by the company.

CONCLUSION
From the presentation, it can be concluded that
core values and activities are one of the major
factor which help an organisation to keep on
performing their planned activities which will be
helpful in meeting the desired organisational
objectives.

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