Introduction to Business: Bloomsbury Institute Report

This report provides an in-depth analysis of Bloomsbury Institute, a business management institute. It begins with an introduction to business principles, followed by a detailed examination of the institute's functional areas, including accounting and finance, marketing and advertising, and information technology. The report then explores the hierarchy of management within the institute, categorizing it into top, middle, and first-line management levels, and discusses the importance of communication in leadership and management, highlighting its impact on various departments. Furthermore, the report delves into the drivers of globalization and their effects on businesses, including technological, political, market, and competitive drivers, as well as the impact of globalization on the institute. Finally, the report compares different styles of leadership and management, such as autocratic, democratic, transformational, and transactional, providing a comprehensive overview of the institute's operational and management strategies.

Introduction to Business

Table of Contents
1. Introduction..................................................................................................................................3
2. Functional Ares of Bloomsbury Institute ....................................................................................3
3. Communication in Leadership and Management........................................................................6
4. Drivers of Globalisation and their impact on businesses.............................................................7
Drivers of globalisation impact businesses.................................................................................8
5. Comparison of styles of Leadership/Management......................................................................8
6. Conclusion.................................................................................................................................10
REFERENCES..............................................................................................................................11

1. Introduction
Business is define purchasing and selling of goods and services to satisfied the customers
by fulfil there requirements. Many kind of profit and loses are also included in these activities (
Allweyer, T., 2016). In this report Bloomsbury Institute is the base company. This organisation
provide business management coerces for students. This institute was founded in 2002 in
London. In this report focus on the function Ares and hierarchy of management. Beside it why
communication is in leadership and management. Drivers of globalisation and their impact on
business is also discussed in this report and also focus on the compression of leadership style and
management.
2. Functional Ares of Bloomsbury Institute
This organisation is dealing in many sectors and there are different functional are which
provide different services and help that organisation in target achievement. These different
functional are play an important role for Bloomsbury Institute and those are as.
Accounting and finance: This department is responsible for all money matters and every
organisation can not start its business without money. It is the basic responsibility of this
department like how money they have and how much they invest. Budgeting, forecasting,
decision making activities are included in this department.

Marketing and Advertising: This department is responsible for branding and effective
marketing. they introduce there facilities with the society through adverting and promoting there
brand in effective manner (Armstrong and et. at., 2018 ). with the help of these department
Bloomsbury Institute can achieve there target easily. With the help of those departments an
organisation can explore its business. They build strong relationship with there students and
serving online lesson for them.
Information technology: It has been analysed that mostly organisation depend on IT
sector. Bloomsbury Institute is totally depends on this sector because they provide lesson with
the help of computers. This is helpful in website management, network development and support
there students through providing IT resources which are helpful for them in effective manner.
Hierarchy of Management in Bloomsbury Institute: According to hierarchy
management authority of this organisation assigned according to there ranks and they direct
according to there designation. It is important management structure which helpful for the
management team to devise there works according to there position. With the help of this
organisation can mange there function smoothly from top to bottom. It is responsible for the
growth of the organisation. Communication also effect the level of of management and brief
description of this hierarchy management are as given.

It is the structure of Bloomsbury Institute which classified its management into three
sections like top management, middle management and first level management. These all are
play an important role in the growth of the Bloomsbury Institute. So brief description of these all
are as given.
Top level management: So top level management is also known as the executive level
management. All the top authority of the organisation is included in it like, chairmen, vice
precedent, board of directors and chief executive are also include in it. All these are mange

higher level in organisation and whole activities are run under there direction because they are
decision maker as well as shareholder of the organisation.
Middle level management: General manager and regional manager are included in it
and they both are the top authority of general management (Erasmus, Strydom and Rudansky-
Kloppers, eds., 2016 ). Client relations, operation management and sales & marketing, team
management are comes under general manager. Whole strategies related top the business,
promotional strategies are comers under regional manger and it is the responsibility top report
general manager.
First line management: all the authority of fist level management are like supervision,
off8ice management are include in it. They are a tool between middle level and first level.
performance of the Bloomsbury Institute is depends on first line employees because they can
directly communicate with there employees.
3. Communication in Leadership and Management
Communication: It is the way to transfer information from one person to another one.
Information can exchange through writing, speaking and with the help of other sources. With the
help of communication two parties exchange there views and ideas in a effective manner which
is beneficial for them (Hillary 2017). Communication play an important role between leadership
and management. With the help of effective communication a leader can share there views and
ides with team and they complete there responsibility in effective manner. So communication
play an important role in leadership and management. It work like a tool and many departments
are related to each other so interrelation of those are like.
Marketing and finance: These both departments are play an important role in the
growth of an organisation and its true that they both depends on each other. for example when
Bloomsbury Institute focus on a project in which they launch there services in the market in a
effective manner. In that condition they communicate with finance department for approve there
budget. so all department are related to each other.
Marketing and R&D: These both are also related to each other because Bloomsbury
Institute launch its product and services according to the demand of market. So research
department provide them information about the requirement than marketing department provide
them through launch new services in the market which impact on the performance of the

Bloomsbury Institute in positive manner. they both incenses the demand of services with a
strategy which they made with each other.
Human resource department and Finance: Basic responsibility of these both
department is to fulfil the requirement of the organisation. In Bloomsbury Institute they both
take decision with effective communication ( Laudon and Traver, 2016). Human resource
department make polices and finance department provide them budget. After a discussion on that
process they launch in it in Bloomsbury Institute. with the help of communication they also
manage there workforce so it can say that communication work as a bridge in management.
4. Drivers of Globalisation and their impact on businesses
Globalisation: It is the process in which organisation run its business on i9nternation
level by exploring its business. In this condition many organisation work together on a big scale.
There are three type of globalisation and those are like economic, social and political
globalisation (Oriesek and Schwarz, 2016 ). Through globalisation. It is profitable for an
organisation to launch its product and service on international level. If talking about the driver of
the globalisation than techono9logy is the main driver of the globalisation. With the help of
technology goods, ideas and many other things move across. So discussion of globalisation
drivers are as given.
Technological drivers: This is the only source of modern globalisation which help the
industry in many effective manner. By using new technology Bloomsbury Institute can increase
its brand value and attract more student by this. With using updated technology they can
increase the knowledge of student which is more easier for them. Internet growth is also effect
the globalisation by change in technology. It is the main thing which increase the economic
condition of a country.
Political drivers: This is also a important driver of organisation because Bloomsbury
Institute launch new rules and regulation and provide many effective services for there students
which help in the growth of nation. In that condition government of London provide them award
for there quality work. By all these process they build there strong grand image on internation
level which increase the demand of there institute in market. More students attract by this.
Market drivers: When Bloomsbury Institute launch its product and services on
internation level than all kind of culture they cover in that condition. So they found a large plater
form through that they can explore its business and earn more profit. Common student focus ion

that for there bright future. Management courses require every where and there is a big scope in
this field. They focus on the undergraduate and postgraduate students as there target market.
Competitive drivers: Increasing competition is also a driver for globalisation.
Bloomsbury Institute can provide many offers for new students and other institute also offering
the same in same marketplace so that incising competition is also increase the demand on
international level. these institute can attract more customers through analysis the requirements
of market.
Drivers of globalisation impact businesses
Those drives also impact on the globalisation in negative manner and those drivers like
technology, upgraded technology which change according to the time is also impact on the
working culture of the organisation which also effect on globalisation if talking about the
information security than it affect they security of institute. High-take technology is also increase
the crimes in the society (Orlov, 2016 ). globalisation is also impacted by the market because
different culture, demand, nature, behaviour of the consumer affect the globalisation.
Bloomsbury Institute is also using new strategy according to the demand of the market.
Economic growth of the nation is also affect the globalisation. Those drivers of globalisation
impact on that in positive and negative manner. So it can say that these are useful for the growth
but somewhere they are effect the globalisation. Frequently change in the drivers are impact on
economic condition in negative manner otherwise those drivers play important role in
globalisation.
5. Comparison of styles of Leadership/Management
Basis Autocratic Democratic
Compare  This style of leadership
is totally depends on
the leader. All the
decision are taken by
the leader without any
involvement of
employees.
 These leaders are task
 This is based on leader
and followers,
 here leader give
response of the ideas of
there follows. They
take all the decision
with advice of there
followers. Democratic

oriented.
 In this leadership high
level of control is
involved.
 These leaders not
provide freedom to
there followers.
 This leadership style is
beneficial when the
employees are not to
much skilled and
educated.
leaders are relation
oriented.
 In this low level of
control is involved.
 they provide freedom
for there followers.
 This leadership is focus
on the development of
the employees which is
important for target
achievement.
Contrast  Autocratic leader focus
on there target which is
important for the
development of the
organisation.
 They also provide
innovative ides for the
organisation for effect
market through
providing effective
services.
 They also work for the
growth ODF the
organisation with the
help of team.
 These leaders also
focus to provide
effective services to the
society by there skills.
Basis Transformational Transactional
Compare  This leadership is
provide award and
punishment for there
employees for increase
there performance.
 This style is focusing
on the inspiration of
there employees by
motivating them.
 It is depends on the

 It is totally depends on
the relationship with
followers.
 It is a reactive process
of leadership.
 This style support to
develop environmental
culture of organisation.
 This leadership style
focus on the planning
and execution.
 They motivate
employees by asking
them about there
interest for attract
them.
i8deas, moral,
strategies and
requirements of the
followers.
 It is a proactive
process.
 This is change to
organisation culture.
 It of focus on
innovation.
 They focus on the
group interest and
make that priority.
Contrast This kind of leaders want to
improve performance of there
employees for incre4sing the
performance of the
organisation.
They also focus on the
performance of the employees
which is important for
increasing the productivity.
6. Conclusion
From the above report, it has been analysed that communication play an important role in
organisational culture. It build the relationship between leadership and management. All kind of
leadership style, differences, similarities are analysed in this report. Globalisation ,its drivers and
impact of that on globalisation all things are discussed in this. On other hand they are focusing
on the structure of Bloomsbury Institute organisation and elaborate there roles and responsibility
in that particular organisation.

REFERENCES
Books and Journals
Allweyer, T., 2016. BPMN 2.0: introduction to the standard for business process modeling.
BoD–Books on Demand.
Armstrong, G. M. and et. at., 2018. Marketing: an introduction. Pearson UK.
Erasmus, B., Strydom, J.W. and Rudansky-Kloppers, S. eds., 2016. Introduction to business
management. Oxford University Press Southern Africa.
Hillary, R., 2017. Small and medium-sized enterprises and the environment: business
imperatives. Routledge.
Laudon, K. C. and Traver, C. G., 2016. E-commerce: business, technology, society.
Oriesek, D. F. and Schwarz, J. O., 2016. Business wargaming: securing corporate value.
Routledge.
Orlov, V., 2016. Introduction to business law in Russia. Routledge.
Quinlan, C. and et. Al., 2019. Business research methods. South Western Cengage.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Smith, L. C. and Wong, M. A. eds., 2016. Reference and Information Services: An Introduction:
An Introduction. ABC-CLIO.
Tan, P. N., 2018. Introduction to data mining. Pearson Education India.