The Blue Bright Advertising Firm: A Business Opportunity Project

This project analyzes the Blue Bright Advertising firm, which aims to connect advertising firms with young professionals and students for advertising shoots in their homes. The project includes an overview of the business opportunity, a market analysis focusing on the UK market and the increasing number of international students, and a detailed business model outlining the firm's brokerage role. It also covers customer base projections, competitor analysis, and funding strategies, including venture capital and crowdfunding. Financial projections, including start-up expenses, cash flow statements, and profit and loss assumptions, are provided over a five-year period, demonstrating the potential for significant revenue and cumulative cash flow. The firm aims to solve the problem of finding suitable advertising locations and offers a novel solution in the current market.

The Blue
Bright
Advertising
firm
Name of the student

Summary
– The business environment is full of dynamic opportunities
for the different businesses and the different customers
alike and hence, the process of entrepreneurship can be
understood to be an opportunity which can be undertaken
by the different managers in an organization in order to
see to it that, they can convert this into a business
opportunity (Evans and Leighton 1989).

Entrepreneurial Project Objectives
– To present a business opportunity which can be utilised by the business
investors and can be made use of.
– To analyse the United Kingdom market and to figure out whether the market
will be appropriate for this or not
– To identify the different strategies, pricing policies, information on the market
and other relevant information with respect to the operations of the Bright blue
firm .
– To predict the future operations of the firm in the long run and to identify the
sales and other recommendations which are required to be undertaken.

Financial projections
– Total liabilities including equity of owners in the first year: $1,860,250
– Total assets of the company in the first year: $20,636,622
– Break even sales: $69,128.60
– Cumulative income for the first year: $13,979,651

Problem and Opportunity Landscape
– Advertising has become one of the most popular promotional acts which are used
in order to ensure that the firm is successfully able to gain awareness amongst
the different customers as present
– However, the expenditures incurred in the medium of Advertising can be
considered to be extremely high for the firm as they are required to set up
various sets, visit studios and other related hotels in order to set up the scene for
the advertisement to be shot (Parker 2018).
– Hence, it is for this reason that the Bright Blue advertisement firm has been
formed as it aims to look out for an opportunity to rent the flats of the young
professionals and the students as present in the local cities and towns.

Cont..
– The young professionals as present in these countries, often find it considerably
difficult to look out for opportunity to meet their ends.
– This makes life very difficult for them and hence, in line of this, it can be
rightfully mentioned that, the Bright Blue Advertising firm aims to bring these
students to them and enlist their flats for advertising shoots.
– Once they are able to do this, the shoots will be completed and in line of this,
the overall objective of the company which can be stated to be completing the
shoots shall also be met with.

Problem that the venture seeks to
solve
– The different advertising firms often find it difficult to find an
adequate location for their different advertisements which are to
be released.
– The different advertising firms often find it difficult to find an adequate
location for their different advertisements which are to be released.
– Therefore, the generation of students and the young professionals will be
targeted which will go a long way in assisting them to ensure that they are
successfully able to attain their overall objectives and be able to provide
them with a place where they will be successfully shoot (Storey 2016).

Cont.…
– The young professionals and students as present in the
foreign countries often find it very difficult to meet their
needs as their education is very expensive and it makes
it difficult for them to meet their needs and to find
adequate mine which will help them to fund their
overall education as well.
– In this manner, they will success fully be able to earn money out
of their houses as well and enjoy the extra money as earned by
them.

Existing solutions
– Renting landscapes and sets
– Renting hotels
– Hence, it is for this purpose, that the particular recommendations
will be made. In a similar manner, the organization will be
successfully able to engage into the purpose of advertising and
find adequate locations.

Idea for technology proposed
– The idea which has been rightfully proposed for the purpose of the
business can be stated to be related to the idea in regard to
renting out of homes and rooms from young professionals and
students (Meyer, Neck and Meeks 2017).
– The terms and conditions of this offering can be stated to be
discussed overtime whereby both the parties will be essentially be
able to ensure that they are being able to earn a considerable
amount.

Cont..
– The Bright Blue advertising firm will undertake the tender
of respective customers who will be required to state
down the different locations which they have to offer .
– In addition to this, they will also be required to state
down the details of the house and the fact that there
would not take place any issues, which will cause and act
as a barrier for the different facets of the firm.

Business model
– The business model can be understood to be a crucial part of any business and goes a long
way in assisting the business to undertake considerable steps in order to ensure that the
business is successfully able to function in the long run.
– The main stance of the company in the given scenario can be stated to be that of a broker
which will connect the different sellers with that of the different individuals who will be
renting their place (Kuratko 2016).
– Moreover, in the form of the income, it has to be understood that, the firm will be keeping a
portion of the payment being made to the student as a commission and will be charging a
nominal fees from the different firms as well.
– The different customers who will be the firms and the individuals who are renting, would be
required to ensure that they register with the firm.